JANE DOE

(555) 555-5555 |

www.linkedIn.com/in/janedoe

MARKETING – BUSINESS COMMUNICATIONS BRAND STRATEGY

Accomplished marketing and communications professional with more than ten years of experience in financial services and healthcare. Results-oriented strategic thinker with the ability to launch new products, support an established product portfolio, and deliver comprehensive marketing plans. Expertise includes:

Product Marketing Team Management

Project Management Strategic Planning

Brand Management Content Development

PROFESSIONAL EXPERIENCE

FINANCIAL SERVICES CO., Memphis, TN 2005 to Present

ABC is a financial services and technology company providing electronic payment solutions to more than 30,000 customers. XYZ company acquired ABC in late 2014 and is reorganizing its operations.

Director of Marketing, 2009 to present

Promoted to manage a team and budgets up to $1 million in support of specific product lines representing $260 million in annual revenue.

· Develop and maintain product marketing strategies for business unit, including identification of key messages, analysis of target markets, and application of success metrics.

· Build and implement all marketing and communication campaign assets, including sales collateral, digital content, outbound emails, traditional and online advertising, public relations, trade shows and special events, client education programs, case study reviews, and cardholder-facing materials.

· Serve as marketing lead for the launch of a new technology solution that is on track to generate $6 million in annual revenue.

· Collaborate with product management, sales, training, and internal communications teams to provide marketing support for product enhancements, strategic third-party relationships, and other initiatives.

Senior Marketing Manager, 2005 to 2009

Promoted and charged with executing comprehensive marketing and communications tactics related to assigned business lines.

· Created and maintained a suite of sales support resources, including product presentations, communication tools, proposal templates, and product savings reports.

· Coordinated cross-sell opportunities, product education content, and customer feedback activities for annual customer conference and advisory board meetings.

HEALTHY CO., Nashville, TN Spring 2005, Spring 2004

Healthy Co. is the largest independent global provider of well-being improvement solutions.

Marketing and Corporate Communications Intern

· Formulated message strategy, identified target audience, and determined distribution channels for annual company outcomes research to encourage national adoption of wellness programs by industry leaders and government officials.

· Produced press releases for publication in national and local media, coordinating information from cross-functional sources.

Strategic Development Intern

· Analyzed and synthesized market trends, industry data, and potential clients and partners to formulate short- and long-term strategic initiatives for business development.


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HOSPITAL COMPANY, Nashville, TN Summer 2004

Hospital is one of the nation’s leading providers of healthcare services, comprising 168 hospitals and 113 surgery centers.

Summer Administrative Intern

· Participated in executive development internship program, working closely with the Star Health System CEO and other senior officers on strategic planning processes, development of quality improvement initiatives, negotiation of managed care contracts, and reviews of hospital operations.

PAYUPAY, Nashville, TN 2003

PayUPay was a provider of payroll and tax filing, human resources and benefits solutions to companies nationwide. PayUPay was acquired by UPay in 2005.

Marketing and Communications Specialist

· Directed public relations strategy, including creation and distribution of press releases, management of quarterly e-newsletter for clients and partners, and development of special articles for trade journals.

· Supervised company communication channels, including special events, direct mail, and email to more than 3,000 clients.

· Designed and implemented reporting system to track key metrics and identify value of public relations activities and conducted cost benefit analysis to optimize industry exposure.

ABC FEDERAL CREDIT UNION, City, TN 2001 to 2003

ABC is a community chartered financial services institution with more than $1 billion in assets and over 16 branch locations.

Marketing Assistant

· Researched, developed, and produced bi-monthly member newsletter and bi-weekly employee newsletter.

· Spearheaded corporate participation in community activities to build local brand awareness.

· Conducted internal marketing materials usage tracking and analysis as well as supervised and scheduled updates to brochures, mailings, and digital content.

BANK OF COMMERCE, City, TN 1999 to 2001

Bank of Commerce was a retail bank headquartered in City, ST with more than $7 billion in assets and more than 160 branch locations. The organization was acquired by SunTrust in 2005.

Assistant Branch Manager

· Supervised a staff of three financial service representatives and led efforts to provide customer support and develop new business.

EDUCATION

VANDERBILT UNIVERSITY, Owen Graduate School of Management, Nashville, TN

Master of Business Administration, Marketing and Healthcare

UNIVERSITY COLLEGE, City, ST

Bachelor of Arts, Business Administration