Laszlo Fazekas
Personal Data
Date of birth: 2nd November 1980
Status: engaged
Address: Tutajos street 8., 1213 Budapest
Phone: +36.30.211.54.66
E-mail:
LinkedIn: http://www.linkedin.com/in/laszlofazekas
Education
2000 - 2005 BGF-KVIF – Master of Economics (Marketing, Advertising, Trade,
Management)
1999 - 2000 Vásárhelyi Pál Secondary School for Trading – Foreign Trading Executive Course
1995 - 1999 Vásárhelyi Pál Secondary Shcool for Trading – Foreign Trade
Administrator
Courses
o Eventrend Group sales training
o Brand and Corporate Identity specialist training
Languages
o English - Professional working proficiency
o German - Elementary proficiency
o Hungarian - Native proficiency
Experiences
January 2013 – present day (9 months / overall 2 years 1 month)
HD GROUP Communications Agency
Account Director
Clients:
Alpro Soya, Berlin-Chemie (Menarini Group), Budapest Airport, GameTwist, Generali, GSK, Johnson&Johnson, L'Oreal, Magyar Telekom, Minimax, MKB, MOL, Procter&Gamble, Ringier, Szerencsejáték Zrt., Thomas Manner, Unicef, Váci33, Zwack
Scope of work:
- Overall responsibilities for the professional and operational management of the account department (ATL, BTL, DIGITAL)
- Building and shaping the account management department
- Managing creative division to have a holistic media neutral strategic approach to communication planning
- Integrating the digital know-how and best practices to the creative division
- Planning and leading mobile based developments (smartphone apps, web apps)
- Creating wireframes and specifications for developments
- Managing day-to-day workflow of creative division
- Facilitating the best workflow
- Developing creative and digital briefs
- Developing communication strategies and creative conceptions
- New business activity
- Seeking new opportunities to build the company
- Reporting to company management
October 2011 – January 2013 (1 year 4 months)
HD GROUP Communications Agency
Head of Digital
Clients:
Alpro Soya, Coca-Cola, FrieslandCampina, Full Market (hiper.hu), GameTwist, Generali, Heineken, Magyar Telekom, MetaloBox, Mosolyvadász Alapítvány, Nokia, ReklámFeszt, Ringier, Ségécé, Szerencsejáték Zrt., Tchibo, Zwack
Scope of work:
- Overall responsibilities for the professional and operational management of the digital division
- Leading client service related to digital projects
- Planning and leading of mobile-based developments (smartphone apps, smartphone games, web apps)
- Creating wireframes and specifications for developments
- Leading development and testing team
- Creating social and digital strategies and briefs
- Creative and operational leading of social media and mobile-based projects
- Planning of online media
- Quality control of digital work
- Managing day-to-day workflow
- New business activity related to digital division
- Reporting to company management
January 2011 – March 2011 (3 months)
hat Integrated Brand Communication Agency
Head of Interactive
Clients:
AXA, Fressnapf, Profimedia, SOS Gyermekfalu, Suzuki, TGI Friday's, Wörwag (Milgamma)
Scope of work:
- Leading client service related to digital projects
- Leading branded content-based projects
- Managing of shootings related to branded content based projects
- Creating social and digital strategies and briefs
- Leading content creating team of nearly 40 people (video/article)
- Creating wireframes and specifications for developments
- Leading development and testing team
- Creative and operational leading of social and digital projects
- Managing day-to-day workflow at the interactive division
- Overall responsibilities for the professional and operational management of the interactive division
- Planning of online media
- Quality control of digital work
- Copywriting
- Reporting to company management
July 2009 – August 2011 (2 years 2 months)
hat Integrated Brand Communication Agency
Social Media Manager / Editor-in-Chief
Clients:
AXA, Profimedia, SOS Gyermekfalu, Suzuki, TGI Friday's
Scope of work:
- Leading branded content-based projects
- Managing of shootings related to branded content based projects
- Creating social and digital strategies and briefs
- Leading content creating team of nearly 40 people (video/article)
- Leading development and testing team
- Creative and operational leading of social media projects
- Managing day-to-day workflow
- Quality control of social media projects
- Copywriting
- Reporting to company management
April 2009 – December 2011 (2 years 9 months)
Claybird Group
Partner and CEO
November 2008 – June 2009 (8 months)
Sensation Event Marketing
Client Service Director
Scope of work:
- New business activity
- Leading client service
- Seeking new opportunities to build the company
- Developing digital strategies
- Leading the development of the agency's digital self promotion campaign
- Managing day-to-day workflow of new business
- Overall responsibilities for the professional and operational management of the developer and client service team
- Reporting to company management
January 2007 – November 2008 (1 year 11 months)
Oditech Studio
Account Manager / Project Manager
Clients:
7UP, Arena, Bayer Schering Pharma, E-lencse, Epicor Software, Extenda, FrieslandCampina (Milli, Pöttyös, Completa, Oké), Gillette, Gösser, Heineken, Hertz, Hollywood Movie Money, Johnson&Johnson, Manhattan Nyelvstúdió, Maspex Olympos, Opel, Panyolai Elixír, Szabadtér, Szepelet (Ilike), Sloggi, Triumph
Scope of work:
- New business activity
- Leading client service
- Seeking new opportunities to build the company
- Developing creative and digital strategies and briefs
- Managing day-to-day workflow
- Overall responsibilities for the professional and operational management of the creative, production and developer team
- Leading Flash game development team (from creative idea, through testing to launch) (80+ games)
- Creating wireframes and specifications for developments
- Quality control of creative work
- Reporting to company management
- Assisting to CEO in creating a competitive pricing strategy on all clients
April 2005 – January 2011 (5 years 10 months)
effekT Design Studio
Partner and CEO
2002 – 2004 (summer job)
Breho-Bau Kft.
Administrator
1999 – 1999
Pauker Nyomda
Trainee
Awarded Projects
2013 - Golden Blade shortlist - "Fesztivátor" smartphone app + Facebook app
(HD Group)
2012 - Az Év Honlapja award+shortlist (Creative solution of the year + digital soltions) with "Fesztivátor" smartphone app + Facebook app (HD Group)
2012 - Golden Blade shortlist - "4G Éles teszt Budapesten" (HD Group)
2012 - 2nd place at Hipnózis - "4G dimenzió kocka" (HD Group)
2011 - Golden Blade shortlist - "Ön is tehet érte" Facebook app (hat Márka Művek)
2010 - Golden Effie with "Pöttyös Guru launch" (Claybird Group)
2010 - Az Év Honlapja shortlist (brand site category) with www.másképpmintmások.hu (hat Márka Művek)
2009 - Golden Blade shortlist with "Ébren tartani" online self-promotion (Sensation Event Marketing)
2009 - Brass Blade with "Pöttyös Raktár" (Oditech Studio)
2008 - Golden Effie with "Pöttyös Raktár" (Oditech Studio)
2008 - Silver Prize at eFestival with Heineken Music website (Oditech Studio)
2007 - Silver Prize at eFestival with Pöttyös website (Oditech Studio)
Professional Roles
o Member of the jury at „Midnight Meeting 2012"
o Presentation at 22th Hungarian Marketing Conference about smartphone applications and web apps
o Presentation at "Sport 540 Akadémia" sports management workshop in 2012.
o Presentation at "A kóstoltatáson túl - Érzékszervi marketing és az eladásösztönzés egyedi útjai" workshop in 2012.
o Member of the jury at „AZ ÉV HONLAPJA 2011” online marketing communication competition
o Presentation at "Legyél Te is gerilla!" workshop organized by the Hungarian Marketing Association in 2012 about "New media and mobile marketing"
o Presentation at CORVINUS UNIVERSITY about SOCIAL MEDIA
o Representation of hat Márka Művek at the ONLINE section of the Association of Hungarian Communication Agencies (MAKSZ)
o Representation of Sensation Event Marketing at the BTL section of the Association of Hungarian Communication Agencies (MAKSZ)
IT Experience
o PC and MAC (preferred: MAC)
o Perfect knowledge of mobile and social platforms
o Adobe Photoshop (basic)
o Basecamp
o Keynote
o Mantis
o Microsoft Office (Word, Excel, PowerPoint)
o Open Office
o Podio
o Sonic Foundry – Acid Pro, Sound Forge, Vegas
o WorkZone
Interests
o Video games and gadgets
o Music, photography, lomography, cinematic arts
o Design and contemporary arts
o Martial arts and basketball
o Gastronomy, travelling
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