HOW TO “MASTER” AUGUSTA DURING THE 2010 MASTERS

“One does not have to be a golfer to enjoy the Masters,” said Tom Broach, president of Broach Sports Tours, a leader in group sports tours. “Everyone appreciates the grounds and history of Augusta National Golf Club, but there is a lot to see in and around the Masters when visiting Augusta.”

The following are 10 tips from Broach Sports Tours for both golfers and non-golfers to enjoy all that Augusta has to offer:

1. Indulge Your Taste Buds : Experience global cuisine ranging from fine dining and pomegranate martinis at La Maison on Telfair in a beautiful restored 1853 mansion; tapas from around the world at The Bee’s Knees ; a fried bologna sandwich at Joe’s Underground Café; to great soul food at Metro’s.

2. Walk the River : Riverwalk is a landscaped red brick walkway that is great for afternoon or evening strolls by the Savannah River.

3. See the “Art” of Broad Street : Artists’ Row offers a wide range of eclectic art and fun gifts in historic buildings along Broad Street.

4. Do a Pub Crawl : Visit one or all of Augusta’s 22 Pubs.

5. Shop ‘til you Drop : Shop at the newly renovated Augusta Mall and the upscale Surrey Center.

6. Take a Walk on the Wild Side: Marvel at blue herons, egrets, otters and even alligators as you walk across the swamp on the boardwalk at Phinizy Swamp Nature Park.

7. Say “Cheese” with James Brown: Visit the statue, park, boulevard among the many sites honoring the late James Brown – the Godfather of Rock and Roll. Get your photo taken with a statue of James Brown and then show your friends through the James Brown Cam.

8. Tour Augusta by Foot : Put on some walking shoes and experience the boyhood home of President Woodrow Wilson along with several historical sites all within walking distance of downtown.

9. Explore the Outskirts of Augusta : Just a 20-minute drive from Augusta, Aiken, S.C. features horse farms and polo fields, and one of the most charming small downtowns in the South.

10. Venture Outside the Grounds of Augusta National Golf Club : Check out vendors with Masters memorabilia, golf companies with many free giveaways, free drinks by the Christian ministry and maybe John Daly hawking his wares outside the gate.

“My advice is to have fun. Attending the Masters is the treat of a lifetime,” said Broach who also cautions people to beware of ticket scalpers or scalping tickets within one mile of the Masters, which could result in being arrested.

About Broach Sports Tours

A leader in the sports-travel industry since 1992, Broach Sports Tours handles more than 50 tours per year, specializing in custom baseball, golf and tennis trips. Broach Sports Tours also customizes group and corporate event tour packages ranging from football, basketball and baseball games to golf and tennis tournaments. For more information, call 704-365-6500 or visit www.broachsportstours.com.