Four Weeks Prior to Survey Launch

SUGGESTED PROMOTIONAL TIMELINE

FOUR WEEKS PRIOR TO SURVEY LAUNCH

DISTRIBUTE VIA MEDIA CHANNELS & DIRECT COMMUNICATION TO MEMBERS

Download the Coming Soon Newsletter Template and revise it for distribution in your council and customize any other member communications.

BEGIN AWARENESS WITH TWITTER/FACEBOOK POSTS

Sample: “We’re getting ready to launch the Voice of the Scout survey. This is your opportunity to tell us about your Scouting experience. It’s coming in March, stay tuned!”

POST COMING SOON WEB BANNERS

ONE WEEK PRIOR TO SURVEY LAUNCH

SEND A LETTER TO YOUR CHARTERED ORGANIZATION REPRESENTATIVES

Customize online template and deliver by mail, email, or hand to your Chartered Organization Representatives.

GENERATE AWARENESS OF SURVEY DISTRIBUTIONS ON TWITTER/FACEBOOK

Sample: “Scouting is preparing to send our Voice of the Scout surveys! And we really need your voice! If you get an email survey from the Boy Scouts of America in your inbox, know that your time will make a difference in improving Scouting!”

DAY OF SURVEY LAUNCH

ANNOUNCE DISTRIBUTION ON TWITTER/FACEBOOK

Sample: “We’re listening! If you see an email survey from the Boy Scouts of America in your inbox, a few minutes of your time will help us guide the future of Scouting! Please take the survey!”

POST SURVEY IS LIVE WEB BANNERS

All templates and web banners can be found at www.scouting.org/jte in the VOS Campaign Materials section.