FOA Proposal Form

FOA Proposal Form

Part 2—Mass Communications

Directions: Please complete this proposal form and submit it to Moodle (the FOA tab) at least one week before you give your FOA. Copy and paste your responses below directly into the Forum Discussion window called “My FOA Proposal” and then attach this completed document to your Forum post.

My Name: MinJin Seo My Presentation Date: Wed, April 29

1. A brief description of my FOA activity and topic (e.g. PowerPoint presentation that compares two different newspaper articles related to the Charlie Hebdo attack for cultural bias).

PowerPoint presentation on stereotypes that advertisements create or incorporate in order to persuade the audience

2. Will I give an individual FOA or a group FOA? If I’m presenting in a group, what is my role in the FOA? (e.g. individual FOA)

individual FOA

3. Which Part 2 Learning Outcome does my FOA relate to? (e.g. “Examine different forms of communication within the media”, particularly bias within news coverage)

“Examine different forms of communication within the media”, particularly advertisements

4. What text and/or topic in class is my FOA based upon? (e.g. Two broadsheet newspaper articles covering the Charlie Hebdo attack taken from The Guardian and China Daily; my topic is bias in the media)

A Sweden TV commercial that depicts racial stereotype; my topic is stereotypes in the media

5. What sources did I research for my presentation? No Encyclopedias. (e.g. Media Bias (Point/Counterpoint) by Paul Ruschmann; Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition by Ralph E. Hanson; Thinkers Guide to How to Detect Media Bias and Propaganda (Thinker’s Guide Library by Richard Paul and Linda Elder);

Advertising: Information or Manipulation? by Nancy Day

Race, Gender, and Stereotypes in the Media by Amiso M. George and Tommy Thomason

Images that Injure: Pictorial Stereotypes in the Media by Susan Dente Ross, Paul Martin Lester

http://serendip.brynmawr.edu/local/scisoc/sports03/papers/lgataullina.html

http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/

6. What is my thesis statement in my FOA? What are my main points supporting this thesis statement?

Through the use of visual and language techniques, media, especially advertisement, is able to form stereotypes.

à gender stereotypes (child gender roles, male and female), racial stereotypes (especially relating Asian)

à stereotypes can be used as a powerful persuading technique in advertisements

Webster Lang & Lit—SL AISG