Content Writer

Content Writer

The American College of Financial Services is the nation’s largest non-profit professional educational institution devoted to financial services. Holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others since 1927. The College’s faculty represents some of the financial services industry’s foremost thought leaders.

The American College, located in Bryn Mawr, Pennsylvania (just outside Philadelphia) is accepting applications for Content Writer to provide messaging from concept to execution in written form for both print and electronic communication. This role is responsible for delivering a consistent tone and voice across a wide variety of communications platforms.

Primary Duties

· Develops engaging and compelling content for a variety of audiences in support of differing objectives.

· Leverages knowledge of marketing communications strategy across all channels including print, web, social media, mobile, and video.

· Assists AVP of Marketing and Communications in the development of content strategy.

· Researches, writes, edits, and publishes materials for digital platforms that are captivating and SEO friendly.

· Uses working knowledge of SEO and tactics to improve website traffic generation.

· Creates digital and print marketing tools including dynamic emails, websites, blog posts, images, and videos that enhance marketing efforts.

· Enforces brand tone and voice guidelines for all digital content and copy.

· Guarantees the quality of site, email, and digital content to ensure copy, images, hyperlinks, and other assets meet branding guidelines and are fully functional.

· Assumes accountability for the accuracy and integrity of content.

· Models and upholds company core values.

· Performs other related duties and responsibilities as assigned.

QUALIFICATIONS:

· Excellent verbal and written communication skills, and ability to interact professionally with a diverse group of individuals

· Entrepreneurial spirit with a strong sense of ownership, urgency, and follow through

· Demonstrated ability to effectively manage time and prioritize efforts

· Strong interest in current media and social media trends

· Ability to multi-task and work in a fast paced environment

· Open to growing as part of a team – ability to take direction and be taught

· Knowledge of current cultural and technology trends

· Experience with Drupal, Google Analytics, and/or Adwords a plus

EXPERIENCE/EDUCATION:

· 2-5 years of experience

· Bachelor’s Degree in English, Marketing, or a related field

· Knowledge of the Insurance/Financial Services industry

· Comfortable working with a Mac.

· All applicants must submit a writing portfolio in addition to resume and cover letter

Please submit your resume, portfolio, and cover letter along with your salary requirements to .

The American College is an equal opportunity employer and welcomes applications from all qualified individuals. We administer all phases of employment activity without regard to race, color, national origin, religion, age, gender, sexual orientation, marital status, disability, military or veteran status.

Job Location

The American College

270 S. Bryn Mawr Avenue

Bryn Mawr, PA 19010

The American College t 270 S Bryn Mawr Avenue t Bryn Mawr, PA 19010 t 610-526-1000