All the Backwoods Outdoorsman here enjoys spending their leisure time in the woods, without the trappings of modern life. No deluxe RV’s for these guys when they go on camping trips! They look forward to “roughing” it, being one with nature and using their outdoor survival skills to provide food and shelter for themselves. The Backwoods Outdoorsman set off on their adventures with all the most up-to-date camping equipment, camping supplies and maps. These men use the Internet, mail order catalogs and magazines to buy, research, and read about the latest camping products and services. The Backwoods Outdoorsman Database has been overlaid with transactional credit card data using their income, prosperity and credit card activity (high, medium & low) indicators. We can also select by vehicle type - SUV, Pick-Up, Mini-Van, etc. Let us help you find the perfect audience for your next travel, subscription, book club, insurance, catalog or e-mail campaign offers using the Backwoods Outdoorsman Database. This database has phone, postal names and e-mail names and can be used in multi-channel marketing efforts.
Universe: 3,450,800
Monthly Hotline: 280,000
Selects:
Hunting 633,750 Hiking 438,750
Fishing 46,250 Camping 156,000
Hunting Permit Holders by Type 586,360 Fishing License Holders by Type 289,700
Biking 198,500 Canoe/Kayaking 98,400
Rock Climbing 75,800 Backpacking 54,100
TERMS AND PRICING:
List Rental $85/M Key coding $5/M
Min Order 5,000 Geo Select $5/M
CD ROM/Disk/E-Mail $50.00 Run Charge $15/M
Interest $10/M Demographic $5/M
Income $5/M Recency $10/M
Age $5/M Shipping – 2 Day $15
Gender Select $10/M Shipping – Overnight $30
CONTACTS:John Salmon, President –
Michele Volpe, Vice President of Marketing & Sales –
Toll Free 866-641-3003 Phone: 954-788-0213 Fax: 954-788-0215
950 S. Pine Island Road, Suite A-150, Plantation, FL 33324