Birla Sun Life Insurance Launches ‘ Swabhimaan ’, a unique campaign for Women in Lucknow
~A pan India campaign to Educate, Empower and Employ women in India~
Lucknow , April 7, 2017: Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group (ABFSG), a significant non-bank financial services company, has launched a unique pan India campaign ‘Swabhimaan’ to educate, empower and employ women in India. The first chapter of the campaign was launched in Lucknow today, which witnessed women from various walks of life attending the program and being inspired. ‘Swabhimaan’ introduced the women to the rewarding career opportunity of a life insurance advisor / protection counsellor, aiming to build a strong team of women advisors in Lucknow.
Selling life insurance policies means gifting protection and care to the family being insured. Protection and care are two elements inherent in the personality of every woman – one who looks after her family. Hence, the career of a Life Insurance advisor enables a woman to truly project her inherent nature. Birla Sun Life Insurance presents a whole new world of opportunity to all women who have the time to become successful advisors. Becoming an advisor / protection counsellor opens new doors for financial independence, huge amount of learning, reward and recognition for a woman. As an advisor, a woman will not only meet her own objectives, but will also touch upon the lives of her friends, family and associates and provide them with much needed financial planning advice.
Speaking on the launch, Anil Singh, Chief Actuarial Officer, Birla Sun Life Insurance said, “We at Birla Sun Life Insurance believe in counselling and protection for our customers. Taking ahead this philosophy, we have launched Swabhimaan, a distinctive initiative for women which provides them the opportunity to start their career as protection counsellors. Our endeavour is to contribute in making women of Indian more self reliant and help them contribute to their family income. Through this campaign, we aim to tap the huge talent pool of women professionals and help us strengthen our sales force across cities, enabling productivity.”
A recent study conducted by Birla Sun Life Insurance has proved that woman advisors are more productive than their male counterparts. The research reveals that nearly 1/4th of DSF (Direct Sales Force) advisors are woman. South & West Zones have nearly 1/3rd advisors as woman. Highlighting their achievements, it has been noted that nearly 50% of the advisors are women among top 100 and 40% among top 200 advisors. Out of the total advisor base in Uttar Pradesh, BSLI has around 23% women advisors, who contribute over 40% of the premiums generated from the state. For Lucknow, while 35% of their advisors are women, they contribute close to 41% of the total premium earnings from the city. This clearly proves the fact that women here are high performers and have huge potential to emerge as very successful advisors.
Once selected as an advisor, the women will be given extensive product training to equip them with need based selling and help them suggest the right solution for the right customer. While they get to touch upon lives of friends and family, and provide much needed financial planning; the initiative will offer women a flexible and long lasting career. As an entrepreneur, the opportunity will allow flexible work hours that will not only supplement family income but will also provide ample time to manage their household.
About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited (BSLI) is a vertical of business of the Aditya Birla Financial Services Group (ABFSG). It is a joint venture between the Aditya Birla Nuvo Limited, a leading Indian conglomerate, and Sun Life Financial Inc., one of the leading international financial services organisations from Canada. BSLI ranks 4th in India among the private life insurers in terms of annual premium equivalent, with a market share of 7.6% for FY16. During 2015-16, it recorded a gross premium income of Rs. 5, 580 Crore, registering a y-o-y growth of 7% and posted a net profit of Rs. 140 Crore. Its assets under Management at Rs. 30, 811 Crore as on FY 16. BSLI has a nation-wide distribution presence through 489 branches, 5 bancassurance partners, over 55,000 direct selling agents and more than 150 corporate agents and brokers. BSLI is meeting its growth capital and solvency requirements through internal accruals and has not required any capital infusion during past five years. The company offers a complete range of protection solutions, children's future solutions, wealth with protection solutions, health and wellness solutions, retirement solutions and savings with protection solutions. For more information on BSLI, please visit www.insurance.birlasunlife.com. For more information on ABFSG, please visit www.abfsg.com.