Awarded to the Best Marketing Campaign Or Activation to Promote a Magazine Brand(S) At

Awarded to the best marketing campaign or activation to promote a magazine brand(s) at retail or for subscription sales.

Name of campaign
Title of magazine(s)
Publishing company
Contact Person for entry
Name and Role
Phone / Mobile
Email
This entry requires authorisation from the Publisher or CEO or otherwise authorised person confirming that the information submitted is accurate. / Name
Role
Email

ENTRY RULES & INFORMATION

1.  NO HANDWRITTEN ENTRIES. Answers must be typed directly into this form.

2.  KEEP TO WORD COUNT. Entries must not exceed the maximum number of words specified in each section. Please enter word count where specified.

3.  APPENDICES. You may include supporting material in an appendices file. This is primarily for visual, graphical or numerical information. There is no specified word count but text-heavy appendices are unlikely to be read by judges.

4.  ALL JUDGES ARE UNDER STRICT CONFIDENTIALITY RULES. All judges have signed a confidentiality agreement. Any judges with a conflict of interest will be required to withdraw from judging relevant entries.

5.  DO NOT INCLUDE PAYMENT WITH THIS ENTRY. Your publisher must complete and send the entry summary form, including payment information, to the MPA. Visit www.mpa.org.nz to access this form.

Q1. Tell us about your campaign (500 words or less)

Judges are looking for insights into:

·  The core target(s)

·  The campaign or activation and how it achieved retail or subscription success

·  What sales increase was achieved and the ROI of the campaign

·  How the campaign or activation enhanced the magazine brand or demonstrated innovation

(Please enter word count)

Q2. What makes this a winning entry? (200 words or less)

Judges are looking for a persuasive executive summary.

(Please enter word count)

BEST CAMPAIGN JUDGING CRITERIA

Judges will use the following weightings to determine the successful entry:

·  Evidence of sales success and ROI (50%)

·  Overall innovation, creativity and excellence in execution (40%)

·  Evidence of engagement with audience and enhancement of the brand (10%)

YOUR SUBMISSION SHOULD INCLUDE*

·  A completed copy of this entry form, uploaded to your Dropbox folder.

·  Supporting materials may include issue specific sales reporting to support the ROI for the campaign or activation; Marketing collateral for the campaign or activation; Google Analytics/Facebook Insights or similar industry reporting to support digital audience engagement; along with any verifiable data that demonstrably supports your entry.

·  You may include a copy of a physical magazine. You can supply any issue published between April 2015 and March 2016 inclusive. Include a copy of your completed entry form. Put in a zip-lock bag. Put entry form on top of the magazine so the front sheet is clearly visible through the bag. (This is purely to label the bags. You still have to upload your entry form as a PDF.)

·  Refer to entry checklist for all submission details.

*The MPA will provide judges with circulation and readership data for all magazine categories.

ENTRY PROCEDURE

For ease of entry, please use the entry form checklist below. Tick off the steps as you complete them.

BEST OF LUCK!