99.1 WMYX Best Summer Ever
with the
Wisconsin Dells Summer Kick Off Cards!
Client: Wisconsin Dells
Campaign Goals: To distribute 20,000 Wisconsin Dells Summer Kick Off Cards to WMYX listeners
Campaign Elements:
WMYX Pre-“Non-Sale” for Dells Summer Kick-Off Cards:
99.1 WMYX gave listeners the first opportunity to get their hands on the Wisconsin Dells Summer Kick-Off Cards by hosting a Non-Sale Register Redeem to win contest via our WMYX Reward Club.
On Air/On Line Activation:
15 Mix Moments the week of 4/27 directing Mix Rewards to log in to register to win 4-packs of SKOC.
Fifteen :30 On-Air promotional announcements to run that week to promote the “non sale.”
An additional 100 4-packs were awarded via point redemption in the Mix Rewards Club.
Inclusion in the Mix e-mail newsletter April 23rd for the contest running April 27-May 1st
PROMOTIONAL VALUE: $8500
Best Summer Ever!
99.1 WMYX awarded 4-packs of SKOC EVERY WEEKDAY in May to 99 lucky Mix Rewards members. Rewards members were selected at random and notified via e-mail.
On Air/On Line Activation:
120 live/recorded promotion announcements (30 per week) directing non-Mix Rewards members to become a member now for free and they might be randomly selected AND letting existing members know that they don’t need to do a thing, that by being a member they are already qualified!
Inclusion in three Mix Insider e-mail newsletters sent to over 26,000 members weekly.
(May 7th, 14th & 21st).
PROMOTIONAL VALUE: $21,000
On-air Giveaways with the Morning Mix
To kick off the “kick-off,” The Morning Mix awarded 5 lucky listeners a weekend getaway to the Dells along with a 4-pack of SKOC the week of May 4th.
On Air/On Line Activation:
15 live giveaway mentions during morning drive week of May 4th
20 recorded “Here’s What’s Happening tomorrow on the Morning Mix” promo’s.
Inclusion in the April 30th e-mail newsletter pre-promoting the following week’s giveaway
PROMOTIONAL VALUE: $6,250
Working Women of the Week Prize Sponsor
Each week WMYX highlights a working woman of the week and what hard-working woman wouldn’t appreciate SKOC for their families! The cards were highlighted as a weekly prize for the whole month of May and each working woman received a 4-pack for her family.
On Air/On Line Activation:
Name mention in 15 On Air promotional announcements per week, each week in May
Logo and Link inclusion on the Working Woman webpage
PROMOTIONAL VALUE: $6,000
Van Does the Dells!
Van McNeil video-blogged his way through the Dells as our listener’s personal travel guru. His show was live from the Dells and we broadcast live from Noah’s Ark on Friday, June 5th.The following was Van’s Itinerary in the Dells:
Wednesday: Video / Audio for Thursday broadcast:
Convention Bureau - Arrive @ 10am.
Timber Falls Adventure Park- Arrive b/t 10:30 - 11am
Original Wisconsin Ducks: 12:30pm - 3pm
Tommy Bartlett: 4:00pm for 4:30 show.
Thursday: Video
Dells Boat Tours: 9:30am
Jet Boat Adventures: 1pm
Friday: Live Broadcast & Video
Noah's Ark - Arrive @ open.
Broadcast: 11am - 4pm
LIVE SHOW RUNDOWNS
THURSDAY - On Location show.
11am - Wisconsin Dells Visitor & Convention Bureau
12pm - Original Wisconsin Ducks
1pm - Timber Falls Adventure Park
2pm - Tommy Bartlett
3pm - Promote Noah's Ark Live Broadcast
FRIDAY - Live @ Noah's Ark.
11am - Welcome
12pm - Curse Of The Crypt
1pm - On location @ Noah's
2pm - On location @ Noah's
3pm - Thank you’s / Come to the Dells!
PROMOTIONAL VALUE: $38,000
WMYX Pick‘N’ SaveIn-Store Flyer:
We worked withmarket-dominant grocer Pick ‘N’ Save to implement a vendor program that would provide massive exposurefor the SKOC. This program is a vehicle that WMYX has used very successfully with multiple partners. 87,000 In-Store flyerswere distributed in-store at all Pick ‘N’ Save locations. Customers were directed to our website to enter a code for automatic entry to win.
On Site Activation:
In-Store Flyers were located at Customer Service Desks from May 14th-May 20th
PROMOTIONAL VALUE: $35,000
WMYX On-SiteSummer Kick-Off Card Events!
During the month of May, WMYX hosted 22 Dells Summer Kick-Off Card LIVE events.
Between 300-600 people showed up for every single event.
On Air/On Line Activation:
Each event included a minimum of 10-20 On-Air promotional announcements
within our Mix Moments feature.
5/2/2009 / 1pm / 3pm / Metro Builders Association
5/3/2009 / 1pm / 3pm / Colder’s
5/5/2009 / 11a / 1p / Charley Biggs Chicken in Towne Market
5/9/2009 / Noon / 2p / Carpet Town
5/14/2009 / 6p / 8p / Pick n Save
5/16/2009 / 10:30a / 12:30p / Children's Orchard
5/16/2009 / 1:30p / 3:30p / Tower Optical
5/17/2009 / 1pm / 3pm / Colder’s
5/22/2009 / 11a / 1p / Noodles
5/23/2009 / Noon / 2pm / Ewald
5/23/2009 / 3:30p / 5:30p / Ashley Furniture
5/24/2009 / 1pm / 3pm / Colder’s
5/25/2009 / 9a / 11a / Russ Darrow
5/25/2009 / 1pm / 3pm / Holz
5/27/2009 / 11a / 1p / Noodles
5/27/2009 / 4p / 6p / Noodles
5/28/2009 / 11a / 1p / Noodles
5/28/2009 / 3p / 5p / Chancery
5/29/2009 / 11a / 1p / Noodles
5/29/2009 / 5p / 7p / Rosen Kia
5/31/2009 / 1pm / 3pm / Colder’s
PROMOTIONAL VALUE: $110,000
TOTAL PROMOTIONAL VALUE FOR 2009: $224,750
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