8th Annual International Conference onBusiness: Accounting – Finance – Management – Marketing

5-8July 2010, Athens, Greece

Sponsored by

THE ACCOUNTING & FINANCE, MANAGEMENT & MARKETING RESEARCH UNITS OF THE

ATHENS INSTITUTE FOR EDUCATION AND RESEARCH

(AT.IN.E.R.)

Conference Venue: St George Lycabettus Boutique Hotel, 2 Kleomenous Street, Kolonaki, Athens.

Organized by: ATINEP A.E. ()

Administration: Fani Balaska, Stavroula Kiritsi, Eirini Lentzou, Konstantinos Manolidis, Katerina Maraki, Sylia Sakka

Organizing AND SCIENTIFIC Committee

  1. Dr. Gregory T. Papanikos, President and Director, ATINER.
  2. Dr. Nicholas Pappas, Vice-President, ATINER & Professor, Sam Houston University, USA.
  3. Dr. Peter Koveos, Head, Accounting & Finance Research Unit, ATINER & Professor, Syracuse University, USA.
  4. Dr. Sharon Bolton, Head, Management Research Unit, ATINER & Professor, University of Strathclyde, U.K.
  5. Dr. Cleopatra Veloutsou, Head, Marketing Research Unit, ATINER & Senior Lecturer in Marketing, Department of Business and Management, University of Glasgow, Scotland, U.K.
  6. Dr. Peter Yannopoulos, Associate Professor, Brock University, Canada & Academic Member, Marketing Research Unit, ATINER.
  7. Dr. Chris Sakellariou, Treasurer, ATINER & Associate Professor, Nanyang University, Singapore.
  8. Dr. Vasilios Filios, Academic Member, ATINER & Associate Professor, University of Ioannina, Agrinio, Greece.
  9. Dr. Panagiotis Petratos, Head, Computer Research Unit, ATINER & Assistant Professor of Computer Information Systems, California State University, Stanislaus, USA.
  10. Dr. David A. Frenkel, Head, Law Research Unit, ATINER & Professor, Ben-Gurion University, Beer-Sheva, Israel.
  11. Dr. John Roufagalas, Head, Economics Research Unit of ATINER and Professor, Troy University, USA.
  12. Dr. Matteo Rossi, Academic Member, ATINER & Professor, University of Sannio, Italy.
  13. Dr. Aida Shekib, S., Professor, Governors State University, USA. (Accounting, Education)
  14. Dr. Mert Uydaci, Academic Member, ATINER & Associate Professor, Marmara University, Turkey.
  15. Dr. Niki Kyriakidou, Academic Member, ATINER & Senior Lecturer of Human Resources Management, Leeds Business School, U.K.
  16. Dr. Annabel Droussiotis, Academic Member, ATINER & Assistant Professor, Intercollege, Cyprus.
  17. Dr. Abdullah Barakat, Assistant Professor, King Saud University, Saudi Arabia
  18. Dr. Margarita Kefalaki, Instructor, ATEI Athens & Researcher, ATINER.
  19. Mr. Christos Frantzeskakis, Researcher, ATINER.

1

CONFERENCE PROGRAM

(The time for each session includes at least 10 minutes coffee break)

Monday, July 5th, 2010

08:00 - 08:40 Registration

08:40 - 09:00Welcome and Opening Remarks

  • Dr. Gregory T. Papanikos, Director, ATINER.
  • Dr. Nicholas Pappas, Vice-President, ATINER & Professor, Sam Houston University, USA.
  • Dr. Peter Koveos, Head, Accounting & Finance Research Unit, ATINER & Professor, Syracuse University, USA.
  • Dr. Sharon Bolton, Head, Management Research Unit, ATINER & Professor, University of Strathclyde, U.K.
  • Dr. Cleopatra Veloutsou, Head, Marketing Research Unit, ATINER & Senior Lecturer in Marketing, Department of Business and Management, University of Glasgow, Scotland, U.K.

09:00-10:30 Session I (Room A) Financial Markets
Chair: Koveos, P., Head, Accounting & Finance Research Unit, ATINER & Professor, Syracuse University, USA.
  1. Pardo-Tornero, A., Professor, University of Valencia, Spain, MedinaMartinez, V., Ph.D. Student, University of Valencia, Spain. Is the EUA a New Asset Class? (Finance)
  2. Koutmos, G., Professor, Fairfield University, USA. Positive Feedback Trading: Evidence from Futures Markets. (Finance)
  3. Wu, J., Associate Professor, Rouen Business School, France. How to Structure Exotic Options for a Better Understanding? (Finance) (Monday, July 5th, 2010)
  4. Martinez, V.H., Assistant Professor, BaruchCollege, USA. Option Pricing on Cash Mergers. (Finance)
  5. Galy, N., Lecturer, Toulouse Business School, France. Recommendation Volume, Media and Firm Value. (Finance)
/ 09:00-10:30 Session II (Room B) Service, Product and Brand
Chair: Veloutsou, C., Head, Marketing Research Unit, ATINER & Senior Lecturer in Marketing, Department of Business and Management, University of Glasgow, Scotland, U.K.
  1. Pimenta da Gama, A., Professor, Institute for Visual Arts, Design, and Marketing, Portugal. Services Marketing: An Integrated Performance Evaluation Approach. (Marketing)
  2. Ladron de Guevara, A., Associate Professor, Pompeu Fabra University, Spain. Direct, Cross-Product, and Cross-Country Effects in Multi-Market New Product Diffusion. (Marketing)
  3. Rammile, N., Lecturer, University of the Free State, South Africa. The Role of Gender within Consumer Segments Based on Lifestyle and Brand Equityfor the South African Cellular Market. (Marketing)
  4. Tan, C., Ph.D. Student, Keio University, Japan. Traveling Home: The Application of Sensory Branding in Domestic Tourism. (Monday, 5th of July 2010, morning) (Marketing)

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10:30-12:00 Session III (Room A). Banking and Monetary Economics
Chair:Koutmos, G., Professor, Fairfield University, USA.
  1. Kim, T.H., Professor, Pusan National University, Korea & Kim, W.S., Professor. Hofstra University, Korea. Applying Anglo-Saxon Firm Theory in Bank-based Economies; Impacts on the Capital Investment Level. (Finance)
  2. McIntyre, M., Associate Professor, Carleton University, Canada. The Relative Riskiness of Banks with Switching Strategies. (Monday, 5th of July 2010) (Finance)
  3. Ballester Miquel, L., Assistant Professor, Universidad de Castilla La Mancha, Spain, Ferrer, R., Universidad de Valencia, Spain, González, C., Universidad de Valencia, Spain. Linear and Non-linear Interest Rate Sensitivity of Bank Stock Returns in Spain. (Finance)
  4. Nayan, S., Lecturer, University Technology Mara Malaysia, Malaysia. Post Keynesian Interest Rate Channel of Monetary Transmission Mechanism: Evidence from Malaysia. (Finance)
  5. Andrikopoulos, P., Principal Lecturer, De Montfort Uneversity, UK & Clunie J., & Sigalos, A., Glasgow University, UK.. Lendings constraints when implementing investment strategies.
/ 10:30-12:00 Session IV (Room B) Doing Business
Chair:Kefalaki, M., Instructor, ATEI Athens & Researcher, ATINER.
  1. Basil, M., Professor, University of Lethbridge, Canada. Examining the Role of Traditional Food Markets: An Analysis of History and Culture. (Marketing)
  2. Rocha-Santos, J., Assistant Teacher, Polytechnic Institute of Setubal, Portugal. Main Challenges in Organization Management for a Sustainable Development in 21st Century: A new Perspective. (Management) (Monday, July 5th, 2010, morning, first session)
  3. Demosthenous, M., Lecturer, Flinders University, Australia. The Moral Reasoning of Future Business Leaders: A Comparative Study between Australia and Cyprus. (Accounting)
  4. Fayol-Song, L., Professor, ESCEM, France. Luxury Business in China. (Monday, July 5th, 2010) (Marketing)
  5. Sisodiya, S., Assistant Professor, University of Idaho, USA. Investigating Antecedents to Success with Open Innovation: The Role of Relational Proclivity, Proactive Market Orientation, and Network Centrality. (Marketing) (Monday, July 5th, 2010)
/ 10:30-12:00 Session V (Room C). Governing the Socially Responsible Firm
Chair:Bolton, S., Head, Management Research Unit, ATINER & Professor, University of Strathclyde, U.K
  1. Mangos, N., Senior Lecturer, Flinders University, Australia. An Integrated Theoretical Framework to Identify Poverty Alleviation Strategies: Corporate Sustainable Development. (Management)
  2. Mangos, V., Lecturer, TAFE College, Australia. International Business Sustainability and Poverty Reduction: In Search of a Poverty Alleviation Strategy. (Management)
  3. Gürol, Y., Researcher, Yildiz Technical University Turkey,Ertemsir Berkin, E., Researcher, Yildiz Technical University, Turkey, Büyükbalci, P., Researcher, Yildiz Technical University, Turkey Bal, Y., Researcher, Yildiz Technical University, Turkey. Importance of Organizational Values in Business Management: A Content Analysis Approach. (Management)
  4. Bosetti, L., Researcher, University of Brescia, Italy & Astori, R., Researcher, University of Brescia, Italy. Corporate Governance Systems Facing Economic Crisis. (Management)

12:00-13:30 Session VI (Room A). Governance Issues
Chair: Roufagalas, J., Head, Economics Research Unit of ATINER and Professor, Troy University, USA.
  1. Sapp, S., Associate Professor, IveyBusinessSchool, UWO, Canada, Strike, V., Assistant Professor, ERASMUS University, Netherlands. Owner Type, Corporate Governance and Strategic Financial Decision Making. (Finance)
  2. Ellili Ould Daoud, N., Assistant Professor, Abu DhabiUniversity, UAE. Ownership structure, Financial Policy and Performance of the Firm: US Evidence (Finance)
  3. Darus, F., Lecturer, University Technology Mara, Malaysia & Mohamad, A., University Technology Mara,Malaysia. Corporate Governance and Corporate Failure in the Context of Agency Theory. (Finance)
  4. Suntraruk, P., Lecturer, Assumption University, Thailand. The Effects of Internal Corporate Governance on Firm Performance: Evidence from Thailand. (Finance)
/ 12:00-13:30 Session VII (Room B). Management and Marketing Issues
Chair:Basil, M., Professor, University of Lethbridge, Canada.
  1. Haenlein, M., Professor of Marketing, ESCP Europe - The School of Management for Europe, France & Kaplan, A.M., Associate Professor, ESCP Europe - The School of Management for Europe, France. The birds are tweeting – and so am I: An essay on the use and potential of Twitter and micro-blogging. (Marketing) (Monday, July 5th, 2010, morning)
  2. Cicekli, E., Assistant Professor, Istanbul Bilgi University, Turkey. Antecedents of Normative Integration in Multinational Companies. (Management)
  3. Haryanto, J., Associate Professor, SatyaWacanaChristianUniversity, Indonesia. Emotional Bonding, Autobiographical Memory, Influence Power, and Intention to Consume: A Framework for Understanding Children Market. (Marketing)
/ 12:00-13:30 Session VIII (Room C). Corporate Strategy and External Relationships
Chair:Mangos, N., Senior Lecturer, Flinders University, Australia.
  1. Lee, S-H, Assistant Professor, Yu Da University, Taiwan, Sher, P.J., National Chi Nan University, Taiwan, Lo, S., National Chi Nan University, Taiwan. A Study of the University-Industry Relationship and its Continuity.
  2. Lifton, D., Associate Professor, Ithaca College, USA. Modest Revisions to the “Introduction to Business” Curriculum Aimed at Improving Business Major Persistence to Sophomore Year: Preliminary Results from a Longitudinal Study. (Monday, July 5th, 2010) (Management)
  3. Seifzadeh, P., Ph.D. Student, The University of Western Ontario, Canada. Firm Growth and Corporate Social Performance. (Management)
  4. Dari, D., Ph.D. Student, CRET-LOG, France. The Case of the Ready-to-Wear Industry. (Monday, 5th of July 2010) (Management)

13:30-14:30 LUNCH (Details during registration)

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14:30-16:00 Session IX (Room A). Finance and Development
Chair:*McEnroe, J., Deloitte Distinguished Professor of Accounting & MIS, DePaul University, USA.
  1. Koveos, P., Professor & Chair, Finance Department, Syracuse University, USA, Yourougou, P., Professor, Syracuse University, USA, Ahsan Habib, S.M., Associate Professor & Director, Bangladesh Institute of Bank Management, Bangladesh & Zhang, Y., Dean, University of Shanghai for Science and Technology, China. Green Finance: A MultiStakeholder Endeavor. (Finance)
  2. Zambujal-Oliveira, J., Assistant Professor, Technical University of Lisbon, Portugal. Real Option Analysis in Energy Investments.
  3. Klava, S., Ph.D. Student, LatviaUniversity of Agriculture, Latvia. Effects of Area Support Payments on the Economic Situation of Farms. (Finance)
  4. Jankova, L., Ph.D. Student, Latvia University, Latvia. The Influence of EU Funds in Latvia and EU MemberStates. (Finance)
  5. Alrgibi, G., Head of Banking and Finance, The Academy of Graduate Studies, Libya. What Factors Determine the Development Process?
/ 14:30-16:00 Session X (Room B). Marketing Communications 1
Chair:Ellili Ould Daoud, N., Assistant Professor, Abu DhabiUniversity, UAE.
  1. Shivakumar, K., Professor, SkylineUniversityCollege, University City of Sharjah, UAE. Consumer Experiences Calling Vanity Toll–Free Numbers - An Exploratory Study. (Marketing)
  2. Roche, D., Professor, ESCEM, France. Salespeople’s Ethical Decision: Understanding its Antecedents Thanks to the Logit Analysis. (Marketing)
  3. Charlesworth, A., Lecturer, University of Sunderland, UK. Free Publicity-You Can’t Give it Away. (Marketing)
/ 14:30-16:00 Session XI (Room C). Auditing
Chair:Ladron de Guevara Cortes, R., Professor, University of Veracruz, Mexico.
  1. Al-Qarni, A., Associate Professor, Jeddah College of Technology, Saudi Arabia. Private Investors’ Perceptions of the Audit Function in Saudi Arabia. (Accounting)
  2. Sulca, R., Assistant Professor, Latvia University, Latvia. Internal Audit in the Local Governmen(Accounting)
  3. Abdel-Qader, W., Lecturer, ts of the Republic of Latvia: Perspectives of Development. Australian Catholic University, Australia & Cheng, P., Dr., Australian Catholic University, Australia. Are Auditors Guilty for Surprised Corporate Failures? (Accounting)
  4. Endrawes, M., Lecturer, Macquarie University, Australia. An Experimental Examination of Auditors’ Professional Scepticism in different Cultures. (Accounting)
  5. Alfan, E., Lecturer, University of Malaya, Malaysia. Financial Analysis - Reviewing the Revised Role of Malaysian Highway Authority (MHA). (Accounting)
  6. Cheng, P., Senior Lecturer, Australian Catholic University, Australia. Improving Audit Judgment and Decision Making: A Transcendent Model. (Finance).

1

16:00-17:30 Session XIΙ (Room Β). Doing Business 2
Chair:Roche, D., Professor, ESCEM, France.
  1. Hart, S.H., Professor, Texas Wesleyan University, USA. Marketing Plans for the Global Marketplace: An Experiential Exercise for Students; a Pragmatic Resource for Businesses. (Marketing)
  2. Keki, I., KTP Associate University College London- VINCI Construction UK Ltd & Smyth, H., Senior Lecturer, School of Construction & Project Management, University College London, UK. Investigation of Market Management in Construction: Differences between Construction Contractors and Design Consultancies in Civil Engineering Business Development. (Marketing)
  3. Purushottam, N., Senior Lecturer, University of South Africa, South Africa. Retail Change in India: An Exploration of Drivers of Emergence and Growth of Organized Retail Sector in India between 1991 and 2007. (Marketing)
  4. Svensson, A., Ph.D. Student, Jonkoping International Business School, Sweden. Shareholders’ Perspective on Annual Reports. (Accounting)

17:30-19:00 Session XIII (Room A). Issues in Corporate Finance

Chair:Hart, S.H., Professor, Texas Wesleyan University, USA.

  1. Erasmus, P., Lecturer, Stellenbosch University, South Africa. The Relationship between Debt Capacity, Financial Constraints and Share Returns: South African Evidence. (Finance)
  2. Koralun-Bereznicka, J., Lecturer, University of Gdansk, Poland. Industry and Size Effects in Corporate Performance: An Empirical Research on Selected EU Countries. (Finance)
  3. Al Saedi, A., Ph.D. Student, Durham University, UK. Are UK Companies Following Residual Divindend Policy? (Finance)
  4. Abbasi, E., Assistant Professor, AL.Zahra University, Iran, Mostaghimi, M.R., Assistant Professor, Islamic Azad University, Iran. The Determining Factor of the Industries’ Capital Structure in Tehran Stock Exchange.

21:00 – 23:00 Greek Night (Details during registration)

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Tuesday, July 6th, 2010

09:00-10:30 Session XIV (Room A). Studies on the Global Crisis
Chair:Pappas, N., Vice-President, ATINER & Professor, Sam Houston University, USA.
1.Nikitin, M., Professor, International College of Economics and Finance State University Russia & Solovyeva, A., Central Bank of Russia, Russia. Double Contagion: The Impact of Globalization and Exchange Rate Regime on Financial Fragility. (Finance)
2.Plastiras, A., Professor, ESCEM School of Business and Management, France. LBOs in Theory and Practice, Learning outcomes of a Crisis. (Finance).
3.Bellini, M.E., Assistant Lecturer, University of Seville, Spain & de la Torre Gallegos, A.. Senior Lecturer, University of Seville, Spain. The Stock Market and the Global Financial Crisis. (Finance) / 09:00-10:30 Session XV (Room B). Customers and their Perceptions
Chair: Yannopoulos, P., Associate Professor, Brock University, Canada & Academic Member, Marketing Research Unit, ATINER.
  1. Miranda, M., Professor, VictoriaUniversity, Australia. Are Gift Purchasers Inclined to Breach their Obligation Levels? (Marketing)
  2. Basil, D., Associate Professor, University of Lethbridge, Canada & Noble, G., Associate Professor, University of Wollongong, Australia.. Reusable Shopping Bags: An Experimental Assessment of Consumer Response to Pricing Strategies. (Marketing)
  3. Ma, W.C., Ph.D. Student, Durham University, UK. Impulse Buying Revisited – In the View of Behaviorism: An Investigation into Impulse Buying Using the Behavior Perspective Model. (Marketing)
  4. *Uydaci, M., Associate Professor, Marmara University, Turkey & Ucar, E., Ph.D. Student, Sakarya University, Turkey. The Role of Life Style in Market Segmentation in the Individual Pension Market. (Marketing) (Tuesday, July 6th, 2010, morning)

1

10:30-12:00 Session XVI (Room A). Equities
Chair:Bellini, M.E., Assistant Lecturer, University of Seville,Spain.
  1. Ladron de Guevara Cortes, R., Professor, University of Veracruz, Mexico & Torra, S., Professor, University of Barcelona.Techniques For Estimating the Generative Multifactor Model of Returns on Equities: Comparative Study of the Principal Component Analysis, Factor Analysis, Independent Component Analysis and Neural Networks Principal Component Analysis. (Finance)
  2. Pungulescu, C., Professor, ESEC-Toulouse Barcelona Business School, Spain. Market Size Effects and Integration: Emerging VS Developed Markets. (Finance)
  3. *Ergul, N., Assistant Professor, Marmara University, Turkey, Dumanoglu, S., Assistant Professor, Marmara University, Turkey, Aker, V., Assistant Professor, Bozok Univesity, Turkey & Alpaslan, H.I., Assistant Professor, Marmara University, Turkey. Fınancıal Performance Analysıs of Transportatıon & Storage Sector’s Fırms Tradıng in Istanbul Stock Exchange by Usıng Topsıs Method. (Finance)
  4. Cohen, G., Lecturer, The Max Stern Academic College of Emek Yezreel, Israel. Investors’ Exposure Rating and Stock Returns. (Tuesday, 6th of July 2010, morning) (Finance)
/ 10:30-12:00 Session XVII (Room B). Marketing Communications II
Chair:*Uydaci, M., Associate Professor, Marmara University, Turkey.
  1. Vyncke, P., Professor, Ghent University, Belgium. Faces as Advertising Cues: The Impact of Sexually Versus Socially Attractive Faces on Consumers’ Attention and Decision Making. (Marketing)
  2. *Drollinger, T., Associate Professor, University of Lethbridge, Canada, Wao, H., Graduate Student, University of Lethbridge, Canada & Yuan, W.L., Assistant Professor, University of Lethbridge, Canada. Identification with Celebrity Athlete Endorsers: A Cross Cultural Comparison. (Tuesday, 6th of July 2010) (Marketing)
  3. Bell, R., Lecturer, Australian Catholic University, Australia. Exploratory Research on Advertising Agency Selection. (Marketing)
  4. Yannopoulos, P., Associate Professor, Brock University, Canada & Kefalaki, M., Researcher, ATINER, Greece. A Study of the Greek Soccer Market: Motivations to Attend Soccer Games and Team Affiliation Statistics.
  5. Mustafa Nermeen, Research Fellow& Lecturer,CassBusinessSchool – City University, U.K. Strategic launch decisions and the moderating role of signaling tools: The case of the Fragrance Industry.
/ 10:30-12:00 Session XVIII (Room C). Strategy and Performance
Chair:Plastiras, A., Professor, ESCEM School of Business and Management, France.
  1. Jochem, R., Head, University of Kassel, Germany & Geers, D., University of Kassel, Germany. Quality Oriented Value and Performance Drivers. (Management)
  2. Tervonen, P., R&D Manager, University of Oulu, Finland. Benchmarking ESSQ Management Systems. (Tuesday, July 6th, 2010) (Management)

1

12:00-13:30 Session XIV (Room A). Earnings and Performance
Chair:*Ergul, N., Assistant Professor, Marmara University, Turkey
  1. *Alrazeen, A., Assistant Professor, Imam University, Saudi Arabia. Toward meaningful of accounting indicators: An empirical study of distributable income, Earnings per share, and net operating cash flows of Saudi companies. (Accounting)
  2. Kominis, G., Lecturer, Univeristy of Glasgow, UK. Incentives Schemes and the Motivation of Middle-Level Managers – A Replication and Extension. (Accounting)
  3. *Shekib, A., Professor, Government State University, USA. The Impact of Culture, Law and Taxation on the Quality of Accounting Information As Convergance to “Ifrs” Is Implemented: Can’t Ignore Matters Facing Accountants And Users Of Accounting Information Globally. (Accounting)
/ 12:00-13:30 Session XX (Room B). Cross – Cultural and International
Chair:*Drollinger, T., Associate Professor, University of Lethbridge, Canada
  1. Teasley, W., Professor, University of WestFlorida, USA & Hornyak, M., Professor, University of WestFlorida, USA. Does National Culture Really Matter Anymore? A Comparison of Students in the USA and Germany. (Tuesday, July 6th, 2010) (Marketing)
  2. Boyle, B., Associate Professor, Saint Louis University, USA & Salley, T., Ph.D. Student, Saint Louis University, USA. Cultural Effects on Corporate-Crisis Response Strategies: A Comparison of Chinese and American Consumer Reactions. (Marketing)
  3. Ayadi, K., Post-doctoral fellow, Rouen Business School, France & Bree, J., Professor, Rouen Business School, France. Wealth and Variety of Food Practices in Immigrant Populations in France: A Tunisian Case. (Marketing)
/ 12:00-13:30 Session XXI (Room C). Human Resource Strategy and Organisational Change
Chair: Ladron de Guevara Cortes, R., Professor, University of Veracruz, Mexico
  1. Leszczynska, D., Professor, IPAG, School of Business, France & Saglietto, L., University of Nice Sophia, France. The Evolution of Managers and Team Members’ Perception a Case Study in Information Systems. (Management)
  2. Bhattacharya, K., Assistant Professor, University of Pune, India, Mangnale, V., Director SIBM, Solapur University, India. Strategic Trend in Human Resources under Global Environment with Specific References to Multi National Information Technology Companies in Western India.
  3. Mustafa, M., Lecturer, University of London, U.K.Managing Boundaries: The Case of Home-Based Self-Employed Teleworkers. (Management)
  4. Al Saaedi, K., Ph.D. Student, Bangor University, U.K. & Karami, A., Senior Lecturer, Bangor University, U.K. Transformational Leadership and Strategy Implementation in Public Sector. (Management)

13:30-14:30 LUNCH (Details during registration)