NITA COLLINS

613 Abilene DriveLewisville, TX75077

Home: 972.221.2591 Mobile: 214.793.0850 

OBJECTIVESeeking a Marketing Manager position that will leverage my program and marketing management, event planning and marketing communications skills and experience.

SUMMARY OF QUALIFICATIONS

  • Strong program, event and client management skills
  • Vendor and agency management experience
  • Strong written and interpersonal communications skills
  • Detailed, resourceful, and organized with ability to multitask effectively
  • Flexible work style, work well independently and with others

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

THE MICHAEL GROUP, DallasTXDecember 2003 - Present

3% REAL ESTATE COMPANY, Lewisville, TXJanuary 2002 - December 2003

Realtor®

Real estate sales agentwith 6+ year’s experience of assisting buyers and sellers with residential real estate needs.

  • Interview clients to determine the types of properties they are seeking and generate lists of properties that are compatible with buyers’ needs and financial resources, show properties, prepare and negotiate contracts.
  • Interview clients to determine needs in selling properties, prepare and review comparative market analyses, recommend pricing and listing strategies, present purchase offers and negotiate terms.
  • Manage sales transactions from beginning to end, communicating with title companies, lenders, home inspectors, pest control operators, repair persons, Realtors, and clients to ensure all deadlines, terms and conditions are met and/or to resolve any disputes or problems.
  • Manage marketing activities for real estate business through website, direct mail, advertising, promotional information and database management.
  • Launched an aggressive marketing plan during first full year of real estate, generating 96 listings and producing over $7 million in sales volume. Ranked 3rd in sales volume from pool of over 30 seasoned agents in 2002.
  • Researched and developed website to promote company and services, assist/inform buyers and sellers and promote listings and sales of properties.
  • Created process for gathering and processing client listing information to improve database and listing activities.
  • Created forms for gathering information re: closing activities and contacts to ensure a smoother closing.

WF&B SOLUTIONS, INC., Start-up privately owned company,Dallas, TXAugust 2000 - March 2001

Marketing Manager

Created and managed marketing functions for start-up company that provided contract furnishings and interiors, refinishing, textiles, and installation services to hotels/motels and assisted living facilities.

  • Developed website to promote business and services. Website received over 2,100 visitors within first month.
  • Wrote copy for direct mail. Received 2% response rate to initial direct mail pieces.
  • Created marketing collateral and business documents.
  • Managed vendor relationship in the development and printing of brochures.
  • Researched target markets to identify strategic avenues for print and online advertising, direct mail and trade shows.
  • Researched various organizations and sources to determine strategic networking and prospecting opportunities.

SPRINT, Fortune 100 Telecommunications Corporation with $41B in revenues1996 - 2000

Las Colinas, TX

Program Manager, Indirect ChannelNovember 1999 - March 2000

Program Manager, Hospitality/College ResaleSeptember 1997 - November 1999

Assistant Marketing Manager, College ResaleMarch 1996 - September 1997

Developed marketing programs, solutions and offerings to Partners, College Wholesale/Resale, Hospitality and Payphone sales channels and provided ongoing support.

  • Interfaced with Small Business Marketing organization to ensure marketing programs and offerings addressed Partners’ needs.
  • Served on special task force to identify alternate channels of distribution for the Small Business Partners program.
  • Developed marketing plan for fall 1996 to motivate college students’ usage of Sprint college program.
  • Coordinated purchase and distribution of promotional products and printed materials for college campuses.
  • Coordinated with advertising agency to create Hospitality group’s website.
  • Coordinated with marketing communications group to incorporate Payphone and Hospitality Groups’ websites with the Sprint Partners website.
  • Edited/revised existing marketing collateral for Payphone channel and collaborated with marketing communications to produce new materials.
  • Implemented Sprint’s exit strategy from the college resale market, including communicating with customers and internal operations regarding the status of contracts and marketing activities.
  • Served as Subject Matter Expert for Hospitality industry, including account development, pre-sale and post-sale activities and implementation of programs.
  • Managed national, regional and association trade show activities and customer events.

Successfully promoted Sprint’s sponsorship of the NFL at national trade show, negotiated with the NFL to obtain former Chicago Bears players, Gale Sayers and Tom Waddle, to sign autographs.

Planned and executed customer appreciation event including dinner, bus transportation and Lasershow Spectacular at Stone MountainPark in Atlanta, Georgia.

Planned and coordinated private evening tour of the Vietnam Veterans Memorial in Washington,DC for Sprint customers.

Planned and coordinated transportation and dinner event at New York, New York Hotel & Casino in Las Vegas, NV. Guests enjoyed entertainment provided by artists impersonating singers from the Motown era.

Planned and coordinated customer event in Albuquerque, NM which included a trip on the Sandia Park Tramway and an evening out at a local dude ranch.

Planned customer event in St. Augustine, FL treating guests to dinner and a ghost tour of our nation’s oldest city.

ERNST & YOUNG LLP, Big 4 Accounting Firm with $21.1 B in US revenues1985 - 1996

Dallas, TX

Manager of Communications, National Entrepreneurial Services1994 - 1996

Marketing Associate, National Entrepreneurial Services1991 - 1993

Program Coordinator, National Entrepreneurial Services1986 - 1990

Database Administrator, Executive Resources1985 - 1986

  • Managed external and internal marketing communications functions for $300 million division, including advertising, public relations, employee and customer publications, marketing research and special projects.

Coordinated public relations activities with Edelman Worldwide and internal public relations group.

Coordinated advertising campaigns with advertising agency and internal communications department.

Evaluated sponsorship offers from authors, advertisers and other organizations.

Coordinated production and distribution of reprinted materials, including the “Starting and Operating a Business in …” series with Wiley Publishers, a guide to starting a business in each of the 50 states.

Wrote and distributed ES News, an employee newsletter distributed to over 500 people.

Spearheaded the development, managed production and edited a quarterly newsletter to 400 venture capitalists.

Expanded advertising to target and include successful business women role models.

Initiated Ernst & Young LLP sponsorship of research study with the National Foundation of Women Business Owners.

Managed a taped radio interview show, For Entrepreneurs Only, and designed the interview process, identified the producer, announcer and interviewees. Interviewed guests prior to taping of show.

Coordinated with vendor to produce and distribute quarterly newsletter, Profit Line, for over 500 clients.

Produced information from printed and electronic sources for executive search engagements and trained database administrators in other locations in using search program.

  • Coordinated and managed activities for The Entrepreneur Of The Year® Awards program.

Coordinated the launch of the national Entrepreneur Of The Year awards program starting with 11 cities (today this program is held in more than 135 cities in 50 countries worldwide).

Served as contact person for program administrators in various cities.

Managed agency relationship to coordinate the creation, production and distribution of advertisements, brochures, stationery, and other printed documents for participating cities.

Coordinated advertising campaign, working closely with designers and advertising agencies to execute advertisement production and placement.

Served as media contact.

  • Managed activities for the Entrepreneur Of The Year Institute.

Assisted in the planning of the Entrepreneur Of The Year Institute national conferences in FL, AZ and CA.

Managed agency relationship to coordinate creation, production and distribution of printed materials and promotional products.

Served as staff liaison to a 20-member advisory board.

Planned and coordinated semi-annual meetings for advisory board.

Directed, produced and managed an annual membership directory.

Wrote/edited over 400 biographies for membership directory.

Coordinated and published the annual survey and census.

Wrote and distributed a quarterly newsletter.

Created the by-laws and membership package.

Supervised database activities.

TAYLOR PUBLISHING CO., Leading publisher of yearbooks, $100+ M in revenues 1984 - 1985

Dallas, TX

Marketing Analyst

  • Conducted primary and secondary research for book titles, new programs and product ideas.
  • Created and managed a performance model for 150 sales representatives.

EDUCATION AND TRAINING

  • Bachelor of Business Administration, Marketing—TexasA&MUniversity
  • 16 hours towards MBA—University of Texas at Arlington, 1989-1991.
  • Real Estate Courses—LeonardHawesRealEstateSchool, Completed Fall 2001
  • Real Estate License—issued by the State of Texas Real Estate Commission, Jan. 2002
  • Attended workshops for marketing, newsletter design, business writing, software programs and real estate.
PROFESSIONAL AFFILIATIONS
  • MetroTex Association of Realtors, Member2002 - Present
  • Texas Association of Realtors, Member2002 - Present
  • National Association of Realtors, Member2002 - Present
  • International Association of Business Communicators, Dallas Chapter1992 - 1996

Co-Director, Bronze Quill Awards, 1995 – 1996

Director, Workshops, 1994 - 1995

Editor, Communiqué, (monthly member newsletter) 1993-1994

TECHNICAL SKILLS

Microsoft Word, Excel, PowerPoint, Outlook, Publisher

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