PRISCILLA DAVIS MARTIN

56 Cypress Point Road Westampton, N.J. 08060(609) 372-3454

SUMMARY STATEMENT

Over eight years of experience in Marketing Communications, Education, Administration, Recruiting, Sales and Project Management. Have a strong visual sense, excellent interpersonal and written communications skills, with the ability to translate marketing ideas and design concepts across all organizational levels.A respected, organized and effective manager, that leads by example and is skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion. A confident communicator, educator, strategic planner and public speaker that is able to deliver enthusiastic presentations with clarity and humor to diverse audiences.Diversified skill set including administrative support, client relations, persuasive guidance, vendor negotiation, recruitment and project management. Strong team player that is adept at supporting team members.Possess excellent decision-making, critical-thinking, and problem-solving skills,

EDUCATION

M.H.A., Master of Healthcare Administration

Seton Hall University, Center for Public Service, South Orange, NJ. May 1999.

BA, Journalism/Mass Media; Minor, Biological Sciences

Rutgers University, Cook College, New Brunswick, NJ. May 1994

SELECTED ACCOMPLISHMENTS

Healthcare Marketing Management & Communications

  • Responsible for all functions of marketing and sales process, including special event planning, persuasive guidance, education and counseling of prospective residents
  • Required to meet a monthly goal of enrolling at least 3 new residents per month; increasing revenue by $7,000-$9,000/mo.
  • Conducted a large portion of HR responsibilities including; recruiting, interviewing, reference checks, payroll, etc.
  • Trainedmarketing team members in areas of phone etiquette, customer service and touring
  • Designed marketing materials for fundraisers, special events or monthly center happenings(newsletters, flyers and calendar)
  • Completed quarterly and annual marketing plans, where goals were shared with marketing team members
  • Updated social media sites and blogs weekly
  • Acted as a spokesperson to promote company’s mission, goals and objectives through internal/external marketing and presentations to prospective clients and referral sources
  • Ensured that all paperwork involving resident move-in and charges were processed according to company requirements
  • Conducted frequent competitor analysis while maintaining referral development system for ongoing external contacts
  • Worked closely with hospital social workers, family members and doctors to ensure a smooth transition into the community
  • Monitored facility marketing expenditures, annual budget and monthly P&L statements
  • Conducted quarterly evaluations of marketing strategy effectiveness
  • Achieved and exceeded monthly marketing enrollment goals regularly

Education Administration, Marketing & Management (Education)

  • Acted as a liaison between administration,employees and students
  • Surpassedmonthly goals through special event planning, media partnerships, promotional materials, discounted services and overall communication and education amongst referral sources, andpotential KC customers
  • Met weekly enrollment goals of enrolling new students, increasing revenue by $700-800/week/child
  • Promoted the need for team involvement (family, teachers and students) for successful outcomes for at risk children.
  • Managed all aspects of the center including curriculum and program development, HR, budget, and state compliance
  • Trained, supervised, evaluated and motivated staff
  • Maintained proper labor management and budgetary expectations as per the corporate and center goals
  • Tutor children ranging from age 6-11 in various subjects
  • Organizedemployee’s mandatory participation in staff trainings, workshops and annual CPR/First Aid certification
  • Developed and organized all Special and In-HouseCommunity Events and fundraisers such as the annual “Art Auction” (art done only by the students) raising an extra $2,000-$5,000 for three consecutive years solely based on the sales of the children’s art(while also managing 25 teachers that coordinated the art of 100-120 preschoolers).

PROFESSIONAL EXPERIENCE

LPM 1 Learning & Development Center, Burlington, NJ, Director 2011-Present

“You’ve Been Charmed” Etiquette School, Lawrenceville, NJ, Marketing Liaison/Tutor 2009-2013

Princeton Family YMCA, Princeton, NJ, Center Director, Childcare2007-2008

KinderCare Learning Centers, 2002-2007

Center Director

KinderCare Learning Centers, Lawrenceville, NJ

District Marketing Support

KinderCare Learning Center, Cherry Hill, NJ

Center Director/Marketing Liaison

UMDNJ/KinderCare @Work Learning Centers, Piscataway, NJ

Summerville Assisted Living, Hillsborough, NJ, Director of Community Relations 2000-2001

Genesis Eldercare, The Woodlands, Plainfield, NJ,Marketing & Admissions Director 1999-2000

Computer Skills

Microsoft Excel, Microsoft Word, Microsoft Access, Photoshop and Power Point

Volunteer Experience & Professional Affiliations

VolunteerTrenton Catholic Academy, Hamilton, NJ, and (Sports Planning Committee) 2010-2012

Volunteer, Community FoodBank of NJ Check Out Hunger & Senior Volunteers Month. May 1997- Present

Member, American College of Healthcare Executives. April 1999- Present