Akinfemi Omotoso

4205 Chester Avenue, Apt. 308, Philadelphia, PA 19104

(848) 667-0102 ||

Education

MS, Marketing December 2018

Drexel University, LeBow College of Business, Philadelphia, PA

Related Coursework: Marketing Strategy and Planning, Information Management and Research, Statistics for Business Analytics, Customer Analytics, New Product Planning and Development, Marketing Experiments, Inter-Active Decision Support Systems

BA, Anthropology May 2016

University of Virginia, College of Arts and Sciences, Charlottesville, VA

Related Coursework: Political Economy of Communication, New Media, Digital Media, Commerce- Making a Business Work, Statistical Analysis, Media policy and law, Old and New Media, Intro to Microeconomics, Financial Accounting, Desire and World Economies

Certification: Customer Analytics, University of Pennsylvania (via Coursera.com), February 2017

Skills

Akinfemi Omotoso

4205 Chester Avenue, Apt. 308, Philadelphia, PA 19104

(848) 667-0102 ||

•R, SPSS, Excel

•Survey Research, Qualtrics

•Statistical Models

•Experimental Design And Analysis

•A/B Testing

•Project Management

Akinfemi Omotoso

4205 Chester Avenue, Apt. 308, Philadelphia, PA 19104

(848) 667-0102 ||

Akinfemi Omotoso

4205 Chester Avenue, Apt. 308, Philadelphia, PA 19104

(848) 667-0102 ||

Projects

Rockz- Mobile Application 2015- 2016

  • Cofounder of an app that uses geo-location technology and its user base to find events within a certain mile radius.
  • Conducted research on competition and college nightlife datathat translated into insights for product initiatives.
  • Managed a team of two engineers and one graphic designer based in three different countries.
  • Set guidelines and delegated tasks to team members for the development of the user interface.
  • Managed the budget and allocated funds fordesigning and programming tasks.

Professional Experience

Market Research Analyst May 2017-August 2017

Algorithm Media Ltd. (Group M)

  • Conducted research on the competition for Anheuser Busch’sbeermarket penetration.
  • Analyzed and illustrated data on consumer and retailer behavior for Nokia HMD Globalused to present the market landscape to the client during an android phone launch.
  • Used several digital analyticstools such as, Google Analytics, Facebook Ads, Amazon Alexa and SimilarWeb, to develop digital plans for clients.

Marketing Associate[Part Time] April 2014-February 2017

Easy Chops, LLC

  • Secured and managed relationships with16 businesses.
  • Managed an online ordering platform for consumers and monitored service satisfaction.

Account Coordinator June 2016- September 2016

Rosabel Leo Burnett Advertising Ltd.

  • Liaised with clients to discuss and identify their advertising requirements.
  • Briefed the creativeteam and assisted on formulation of marketing strategiesfor print, broadcast, anddigital media.
  • Conducted market research and gathered information used for consumer insights and applied them to marketing initiatives for campaigns.
  • Monitoredthe effectiveness of campaigns and budget use.

Corporate Communications, Team Member June 2015-August 2015

Access BankPlc.

  • Crafted and promoted messages that reinforced the bank’s brand and shaped how the company is perceived.

Global Market Operations, Summer Analyst July 2013-August 2013

Standard Bank Group

  • Finalized transaction of treasurybills, bonds, and took part in the reconciliation process.
  • Collaborated with management to improve the efficiency and effectiveness of the department.