4/19 Findlay Averosevillesydney NSW 2069

Victor Dorsen

4/19 Findlay AveRosevilleSydney NSW 2069

m. 0412 203226

Career Objective

To be professional in every aspect of my work and dealings with colleagues, suppliers and customers.

Summary of Skills

A focus and track record of profits and success. Team and individual development. A strong analytical ability to strategise and then implement to a successful conclusion. A broad base and understanding of production, systems, logistics and management finance.

Employment History

Insignia Corporate Pty Limited Sydney 2002 to date

Director

Insignia Corporate is in its fourteenth year and was purchased by my wife and I in 2002. At that time the Company was a supplier of promotional merchandise, clothing and corporate gifts. Since then we have expanded the business basebecoming far more creative and proactive. We operate as a below the line agency developing concepts and merchandise programs that promote our client’s Brand and corporate image. We have added incentive and loyalty programs be that an internal staff recognition program a channel or end user sales incentive program. Our clientele range from international corporates to small business.

We are a small specialist company and as a Director I deal with every aspect from strategy to sales.

Harvey Norman 1997 – 2001

Computer Super Stores. Canberra & Dandenong

Proprietor

Harvey Norman Proprietors run their stores on a combination of strict central control and rules. However, they are encouraged to use experimentation and initiative in regard to the on-site day-to-day management. Proprietors are held completely accountable for all aspects of the P&L account and are rewarded with a share of the profits. It is the most successful retail operation in Australia.

Both the Fyshwick and Dandenong stores had very similar problems; they were unprofitable, due to a lack of focus and poor co-ordination of the staff, large stock losses through lax accounting and stealing. Sales performance was patchy as was training, a clear understanding of profitable selling was not understood. The stores were not attractively laid out or customer friendly.

Within six months the stores were trading profitably; this was achieved by training and developing the potential of staff, the introduction of a bonus scheme that increased proportionately based on GP$ achieved. I introduced a strict accounting system and improved the layout of the stores to increase appeal and make theft more difficult. Stock losses fell to a trickle to below average of all stores.

Harvey Norman stores are rated monthly on profits achieved, of the 130 stores Fyshwick and Dandenong fluctuated between 9-12 positions.

Esselte Pty Ltd Sydney 1985 - 1996

VP Asia Pacific

I was originally employed as Managing Director of Australasia becoming VP Asia Pacific in 1990.

Esselte was in 1985 the world’s and Australia’s largest supplier of general stationery. The Australian company had never been profitable. Management focus, co-ordination and controls were negligible. The New Zealand Company was declining.

My brief was to bring control to the companies and improve profits to the company benchmark of 25% ROI.

Achievements

• Stabilised both companies within six months. Introduced clear goals with accountability, brought system and controls into the daily operations. The result was a small profit in each company in 1985. By 1997 sales had increased to almost 300% and profits some 1,600%.

• Reorganised and rationalised the factory and warehouse, introduced MRP and TQM techniques. We became the first company in the group to be accredited ISO9000.

• Distribution improved from an average 14-day supply to 24 hours. We became a benchmark company within the group for productivity improvement and efficiency.

• Within two years we achieved the corporate guideline of 25% ROI.

• Negotiated the purchase and incorporation of one of our largest competitors, Hogbin Excelsior.

I was promoted to VP Asia pacific in 1990.

My brief was to develop the Asia Pacific markets while retaining my role as Managing Director, Australasia and restructure the companies to meet the local recession.

Achievements

• Increased sales within the region by 135% to $192 million, profits rose in the same period by 212%.

• Negotiated and implemented the first stationery joint venture in Dalian, mainland China.

• Negotiated a joint venture with the Indian Government.

• Closed and moved our Australian factory to Malaysia.

• During the period of the recession of the early 90’s successfully restructured the Australasian businesses to increase market share and maintain profit budgets.

Toshiba Australia Pty Ltd Sydney 1980 - 1985

General Manager, Consumer Products

Toshiba in the 1980’s had a different profile than today; its largest product sector was Consumer Products, which accounted for 80% of sales.

My brief was to improve profitability and sales.

Achievements

• Increased sales from $50 to $85 million with a corresponding rise in profitability.

• Broadened the product base to include white goods while establishing better business relationships with the channel.

• Renegotiated historic excessive discounts to retail groups to realistic levels.

Education

University of Technology, SydneyBusiness Management (Marketing) Business Management (Manufacturing)

Interests & Special Skills

• Won a European packaging award & addressed the first World Congress of Packaging in London
• Founded a packaging & marketing consultancy, Adept, in London which was extremely successful
• Proficient in both Apple & IBM platforms
• Fluent in German
• Play competitive squash
• Collector of paintings
• Writing poetry and short stories

Resume of Victor Dorsen18/04/2019