3M Bike Care: An Introduction
Communication in the automotive sector has evolved manifold in the last 5 years, and given 3M’s continual commitment to product innovation and accessibility of the same to large markets across the globe – this brand consistency is just as relevant now as it will be in time to come.
The 2 Wheeler segment is a very important vertical in the 3M industry portfolio and it is very important to have a unified look to the branding. The approach has been to convey a sense of fast innovation, dynamism with an emphasis on it being future-forward.
This concept drives the entire Bike Care Brand.
The Product Range
Under the brand umbrella 3M Bike Care, 3M has three categories of products: Appearance, Performance and Maintenance.
1. Appearance: This range of products focuses mainly on the beauty and protection of the 2 wheelers. Products like Perfect-It Rubbing compound, Machine Polish and Paste Wax are engineered to remove minor scratches, protect the bike from UV rays, and give the gloss resembling a new bike.
Paint Protection Film is a product that is specifically designed to prevent bikes from getting scratched while being nearly invisible on the bike. More details on the product in the next page.
2. Performance: The performance range of products focus on improving the performance of the engine. Products like Engine Oil Additive and Flush are designed to increase power and clean the engine from sludge and other deposits.
Products like Intake System Cleaner and Fuel Injector cleaner are engineered to clean the engine from carbon deposits – at the combustion chamber and fuel-injectors.
The products give the bike a green edge by reducing emissions, increasing fuel-efficiency apart from increasing power.
3. Maintenance: The maintenance range of products is for smooth and worry-free riding and increased durability of the parts that need lubrication and cleaning.
Chain Cleaner and Chain Lube increases the life of o-ring chains by keeping them clean from the dirt and also maintaining the lubrication. There are products like Dry Silicon Lube and Battery Terminal Coat to protect and increase the life of Electrical parts and battery.
The entire range of products is to deliver the Biker a joyful biking and allow the biker to experience the Joy of Riding!
3M Paint Protection Film: Product Introduction
In today’s economy, people are keeping their vehicles longer and looking for smart, affordable ways to maintain them. Rust, corrosion & Scratch are glaring examples of what can go wrong when a bike’s painted surfaces are chipped or scratched. Sometimes the fight against rust feels like an uphill battle; but if one can help avoid the cause, he may be one step ahead of the game.
The Solution:
When asked to come up with solutions for protecting the Leading edges of Airplane wings , Helicopter’s Nose and Rotor blades from damages in the deserts , 3M answered with the invention of 3M Paint Protection Film (PPF )in 1960s.
The Technology:
This advance technology PPF has 3 Layers which include the Top Coat, the Middle thermoplastic urethane and the bottom clear acrylic adhesive film. The first two layers help in protecting the paint from Nicks, Scrapes & Minor Bump rub offs while the Adhesive layer help the film to adhere to paint substrate strongly.
For several decades bike users had always opted for tank bag as a preventive cover to protect the tank, but they have realized that these Resin Tank Bags apart from abrading the paint surface spoils the appearance of an aesthetically designed bike. Thanks to the PPF which apart from protecting the tank also remains almost invisible.
The Product:
PPF is a durable, high-grade, colorless urethane film, applied to high impact areas of a vehicle that take the brunt of damaging road debris. It protects paints from Nicks, Scrapes and Minor bump related paint rub offs. This is predominantly used as this becomes almost invisible when applied on Painted Substrates and helps keeping the paint looking great apart from significantly reducing the paint chip off / bug damage while also boosting the Trade in Value of the vehicle.