VIDYA NAYAK
3140 Octavia Street, Apt 3, San Francisco, CA 94123. Phone: (cell) 917-744-1088
e-mail:
Website: http://www.nayakvx.com/
Linked In: www.linkedin.com/in/vidyanayak/
EXECUTIVE SUMMARY
Seasoned UX/UI Director with 7 years experience leading teams and designing experiences for Mobile, Web and Social Media
· Expertise includes UX/UI design, wireframe, rapid prototyping
· Designed e-Commerce flows for consumer products (B2C), downloadable applications for desktop, web & TV, mobile and online apps for location based search (Disney, Fox Digital, Rodale), social graph, health and recipe finder apps (Prevention Magazine Online, Women’s Health, Men’s Health Online)
· Hired, mentored and restructured design team. Guided a team of 7 designers in successful product launches on multiple platforms
· Lead designs for data visualization apps for financial companies, iPhone app (Fox News/Fox Business).
· Actively involved in redefining agile prototyping methods with designers, project managers, producers, product owners, engineers and business analysts.
· Extensive experience in User Testing, A/B testing to drive best practices and UX standards
· Expert knowledge of typography, and user centric design principles
SAMPLE PORTFOLIO: http://www.nayakvx.com/
PROFESSIONAL EXPERIENCE
Lead UX/UI
Disney Interactive Media Group: Playdom | San Francisco, CA
Mobile & Social Game Apps August 2012 – Present
· Lead UX for Mobile/Tablet (iOS, Android) and Facebook Apps
· Lead end-to-end designs, from conceptualization, wireframes and prototypes, storyboard, and final implementation for mobile and web game UIs
· Collaborate with team of game designers, artists, product managers and business groups to formulate game flows and best practices for successful implementation of business goals.
· Presented creative solutions through iterative design process, User Testing/AB Testing, to solve critical business problems that address retention and monetization techniques.
· Shipped 2 original Disney IPs on App Store
UX/UI Design Director
iWin, Inc. | San Francisco, CA
Web, Mobile, Social Games April 2010–August 2012
· Lead UX designer for Facebook and mobile (iOS and Android) gaming platforms
· Designed wireframes, prototypes, user-flows, and pixel perfect mockups for iWin.com and downloadable games client
· Lead UX design for Company’s first “online games play experience” with multiple ad solutions integration for revenue generation
· Designed “one-click” custom-shopping cart experience for various site members and monetization techniques for Facebook/mobile games
· Art directed game flows, illustration, SFX for Deal or No Deal, 100,000 Pyramid, Family Feud, 1vs100
· Redesigned robust navigation system for site optimization
· Redesigned game upsell and UIs based on research, user testing results and analytics
· Lead designer for all marketing, partner advertising and email newsletters for customer acquisition
· Formulated UI standards, style guides, design libraries, stock imagery for all iWin properties
· Hired, mentored and lead a cohesive UX/UI team for web, mobile and social platforms
· Managed resource allocation and budget for teams during multiple game production cycles
Lead UX/UI Designer
Fox News Digital, Fox Business | New York, NY
Web, Mobile Oct 2007–April 2010
· Lead the redesign of Fox News and Fox Business client-facing websites and iPhone apps
· Hired, mentored and built Fox News Digital’s very first UX/UI team for dot com and mobile platforms
· Collaborated with business analysts and product owners in content migration on Vignette CMS
· Art directed elections micro sites, show pages (Bill O’Reilly, Hannity), affiliate websites, blogs and community features
· Created wireframes and final mock ups for site redesign across all online Fox properties
· Designed social media integration, commenting and recommendation system
· Lead the redesign of video player and video pages compatible with HTML5
· Lead designer for Fox Business financial news site with interactive chart integration
· Collaborated with multi-disciplinary teams of product managers, engineers, stakeholders (editors), business analysts on strategic development of editorial and news content
· Established best practices, style guides and design libraries, guidelines and templates
UI Web Designer
Rodale, Inc. | New York, NY
Prevention.com | Womenshealth.com | Menshealth.com | Runnersworld.com Jan 2006–Oct 2007
· Lead Designer for redesign of Prevention.com online magazine
· Designed content rich Rodale brand websites in collaboration with developers and product teams
· Collaborated UX/UI design with product teams
· Participated in user testing, quality assurance, and production cycles
· Worked closely with engineers to achieve design goals
Intranet Web Designer/Developer
L’Oreal, Inc. | New York, NY
Web, Interactive May 2005–Jan 2006
· Lead designer for flash interactive website
· Created Flash based interface graphics for employee directory and intranet site
· Designed directory templates, animations, interactive navigation system
· Resolved bugs and errors with engineers using Flash and XML
Web Designer
SFMOMA | New York, NY
San Francisco Museum of Modern Art May 2005–Dec 2005
· Designed website assets for interactive features
· Researched and reviewed content for SFMOMA site
· Content management for daily site updates using DHTML/CSS
Graphic Designer / Visual Artist
MOCFA | San Francisco, CA
Museum of Crafts and Folk Arts Sept 2004–Dec 2004
· Designed exhibits and promotional material
· Designed print design for MOCFA book of Mithila artists
Web Designer
Cyber Campus – Academy of Art University | San Francisco
Online Division May 2003–Sept 2004
· Designed course material and interactive features for online courses
SKILLS
Design: User experience, UI design, interaction design, wire framing, rapid prototyping, user testing/AB testing, personas, work-flows, style-guides, story boarding, art direction, identity and branding
Entrepreneurial: Product ideation, product design, project management, competitive market analysis, client proposals/pitch
· Software: Adobe CS 6 (Photoshop, Illustrator, Flash, Fireworks, Dreamweaver, After Effects, InDesign, Image Ready), Visio, Balsamiq, OmniGraffle, Office, Keynote, QuarkXPress, Director, Swift3D
· Development: HTML/CSS, Flash Action Script, basic JavaScript
· CMS: Vignette, Expertise working with CMS, content scheduling and publishing
AWARDS, ACHIVEMENTS, MEMBERSHIPS
· Annual Portfolio reviews for Computer Art New Media Dept. at Academy of Art University
· President’s Honor Roll List, Academy of Art University for Thesis Project and Special Contribution
· Dean’s List (4.0 GPA) 2003-2005, Academy of Art University
· Honor Roll, Financial Accountancy & Business Communications, University of Mumbai, India
· Online Instructor (Usability/UX Courses) - Graduate School of Computer Arts New Media, Academy of Art University, San Francisco, CA – 2007-2009
EDUCATION
Certification in Human Computer Interaction (HCI) 2013
Master of Fine Arts (MFA) – Computer Arts New Media (4.0 GPA)
Academy of Art University, San Francisco, CA 2005
Bachelor in Commerce (business)
University of Mumbai, India 2002
Associate Degree – Web Design and Web Marketing Communications
India 2001