30 Cortland Place, Cliffside Park, NJ07010

Ana G. Lopo

30 Cortland Place, Cliffside Park, NJ07010

201-941-3207 (V) 201-840-1005 (Fax)

Summary

Marketing communications professional with excellent strategic, problem-solving and creative skills. Extensive experience in public relations management, product publicity, and media relations. Solid record of achievement in establishing and increasing brand name awareness of consumer products at national and regional levels. Versatile and motivated by new opportunities.

Professional Experience

Public Relations Consultant1/2005-Present

• Implement public relations projects.

CCA Industries, Inc.-Director of Public Relations7/2002-11/2004

Manufacturer of health and beauty aids for the mass market

• Established in-house Public Relations Department.
• Developed and implemented public relations programs on behalf of all of the company’s health and beauty aids brands.
• Created media contacts database and managed publicity budgets for each brand.
• Brands promoted included “Sudden Change” skin care products, “Nutra Nail” nail products, “SweetEnders” diet aids, “Mega-T” diet aids,“Plus+White” teeth whiteners, “Scar Zone” scar management cream, and “Denise Austin Skin Care Line” products.

Ana G. Lopo & Associates, Inc.-President/Owner 10/1987-12/2001

New York City-based, full-service public relations agency

• Executed strategic plans for each client organization to gain publicity from specific media targets.

• Reached trade, consumer, business and broadcast media both nationally and regionally. Created newsworthy special events and in-store promotions.
• Developed and directed all public relations programs and managed agency personnel.
• Brands included “Sonora” cosmetics, “Jean Sorelle” toiletries, “Majorica” jewelry, “Potter & Moore” bath and body collection, “Le Roi” infant wear, “Jonny Cat” pet products, “Inne-Dispensables” bath and body collection, “Body Beaute” bath and body products, “Nature’s Family” skin and hair products and others.

Marina Maher Communications-Senior Account Supervisor 7/1983-9/1987

Public relations agency in New York City

• Spearheaded agency efforts in publicizing department store, mass market and salon beauty products.
• Developed marketing communications programs, coordinated national launches, handled media relations, formulated budgets and supervised account executives.
• Brands included “Orlane” cosmetics, “Pupa” makeup kits, “Benetton” fragrance and bath collection, “Rusk” hair care products, “Chris Evert Active Life” cosmetics, “Barielle” nail care collection, “Evian” mineral water spray, “Kelemata” eye treatment collection, “Maxim de Paris” fragrances, “Nikki de Saint Phalle” fragrances, and “Perlier” bath and hair products.

Lopo/2

Germaine Monteil Cosmetiques-Senior Manager, Public Relations 5/1981-6/1983

Major cosmetic company with department store presence across the USA

• Developed and executed product publicity campaigns for all treatment, color and fragrance lines.
• Created in-store special events in targeted markets.

3M Company-Senior Publicist 2/1972-4/l981

Multi-national manufacturer and marketer of consumer products

• Created, budgeted and executed trade and consumer public relations programs for several 3M divisions. Responsible for print and broadcast media relations. Organized press conferences, special events and media tours. Researched and wrote press materials for media placement. Interfaced with retailers, manufacturers and sales forces.
• Major programs included “Buf-Puf” beauty products, “Mmm! What a Tan” suntan lotions, “Post-It” Notes, “Thinsulate” Thermal Insulation, “Scotchgard” Fabric/Carpet Protector, “Scotch” adhesives “Scotchlite” Reflective Fabric/Trim and others.

______

Publishing Experience

• P.R. Workbook - Co-author of a public relations training manual covering How Public Relations Works, Evaluating P.R. Needs, Setting Goals, Strategic Development, Preparing Press Materials, Media Research, Reaching Print and Broadcast Media, Internet P.R., and Client Relations. Published by PR Workshop in 2000.

• The Sampler Book - Author of a 300-page book on the history of embroidered samplers, featuring how-to projects. Published by Crown Publishers in l979.

• The Needlepoint Catalog - Author of a 200-page book covering several areas of needlework, including projects. Published by Drake Publishers in 1977.

• Lampmaking - Author of a 200-page book on the history of illumination, featuring craft projects. Published by Drake Publishers in 1976.

______

Education

• Hunter College - B.A. Anthropology/Communications

New York, NY

Professional Affiliations

• Fashion Group International, Inc.
• Cat Writers’ Association

Languages

• Speak and write fluent Spanish