2014-08-13 Press release
Swedish Endless Candles™ Partners With New Distributor Briscapo ABAdvancing Its Proven Success with Battery powered LED Candles.
The Swedish-American company Innovative Imports LLC,ownerof Endless Candles™, hasentered into an agreement with Briscapo AB, a leading distributor of home goodsin the Scandinavian market. This agreement, establishingBriscapo AB as the exclusive distributor of the trademark, willincrease the growth and distribution of Endless Candles’high-quality battery operated LED candlesto new and diverse markets across ten different countries. The partnership will also improve Endless Candles’ services and inventory performance. Endless Candles customers will continue to have access to the full product line of LED candles the company is know for, as well as a new and exciting product line, the LED tapercandles, which will be introduced atthe FORMEX Fall Show2014.
Four years ago, Innovative Imports launchedEndless Candles, a new type of LED light designed to simulate the beauty of a normal candle. Accessible to end customers through a chain of 30 stores, Endless Candles became an instant success, selling its entire inventory within a month. In 2011 and 2012 they continued their success through additional distribution channels and for the last two years, while managing all distribution in-house, the company has expandedoutside of Sweden and into new markets across the globe. Endless Candles now is a staple product at approximately three hundredresellers in Sweden, Norway, Denmark, Finland, Germany, Holland, France, England, Slovakia and Dubai.
Endless Candles products mimicthe comfort ofregular candles by enclosing a battery-powered “flame” in a candle base made out of standard candle wax. The candlesare also equipped with atimer for convenience. This combination makes Endless Candles the perfect product to provide both decoration and safety.
Speaking on the agreement, Briscapo AB’s Managing Director Ingmar Persson stated, “Being able to find a stable quality product to our assortment has been a vital part of our partnership. With similar business culture and ambitions this cooperation can only become a success.”
- As one of the founders of Endless Candles it feels very important and inspiring to work closely with our distributor by being involved in sales, marketing and distribution. Meanwhile, we can now spend more time on product development and expansion. Briscapo's extensive experience, corporate culture and assortment feel like the perfect complement to our expansion and hopefully we will be able to help both our current and Briscapo’s customers find new and exciting solutions,says Innovative Imports CEO Katarina C. Greene, who is also the product owner of Endless Candles.
- It has been wonderful to see ourbrand come to life and that both old and new customers understandsthe brand's strength. Despite the increasing competition of LED candles since we, as the first consumer oriented brand, introduced Endless Candles ouroriginal concept has survived and is now tried and true. It isall about quality and Endless Candles values just that. Our channels in Europe areconstantly growing. Our product range caters not only to consumers in the design and home furnishings sector, but also to a number of other customer groups, for example; hotel and restaurants which we are now able to reach out to throughBriscapo, says Mrs.Greene.
- Allthe new products we were able to introduce while running our own distributionhave made our productline complete and we are proud that we have developed the candles together with a Swedish designer to fit our primary market’s needs. Our new partner can now bear the fruit of a well-established product that is a great addition to their product lines. Our candles are suitable all year round, not just for Christmas, comments Greene.
- Since our launch approximately four years ago, followed by hard work to provide a quality product and service,yetanother goal has been fulfilled with the partnership ofBriscapo AB concludes Mrs.Greene.
Media Contact: Katarina C. Greene, Peace of Mind Marketing, +1.720.341.2526,.
Endless Candles are exhibiting together with Briscapo at Formex, booth B11: 21 / B12: 21.
For more information about Endless Candles visit: and or email
For further information aboutBriscapo AB visit or email
Innovative Imports is a trading company that focuses on imports and exports between the United States, China and Europe. The company handles everything from product research and product development to imports and market launch. Company shareholders areKatarina Greene who runs Peace of Mind Marketing and Claesson AB consisting of UlrikClaesson.
Briscapo AB is a company with over 65 years experience. As a leading distributor of glass and porcelain the products are together a good complement to their customers' needs. Briscapo was founded in 1945 by Captain Lundqvist in Stockholm as a wholesale distributor of English and Swedish quality manufacturer of crystal and porcelain. Two years later the company was sold to GöstaÅslund and Nils Widlund, which moved its headquarters to Växjö. Since 1984, the company is owned by Ingmar Persson and operations were moved to Ängelholm. Briscapo is a general agency, importer and distributor for Sweden for Denby, Nachtmann, Pimpernel, Portmeirion, Royal Worcester, Saleen, and Spiegelau Spode.
FACT SHEET ENDLESS CANDLES ™ - The Original
Features:
- An electronic LED candle with functions throughout the year - around the clock (different colors and themes to suit any season).
- Decorative, authentic wax candle.
- Realistic flame.
- Automatic Timer Function - Set the timer for 4 or 8 hours at a particular time of day.
The candle will automatically turn on at the same time the next day and “burn” for4 or 8 hours.
- The batteries last for about 1,000 hours for all C- battery driven pillar candles.
- Approximately 400 h “burn” time for tea candles and taper candles driven with 2xAA batteries.
- 10-15 h “burn” time for the rechargeable unit. (Batteries are not included but C batteries are available for sale as a separate item.)
- Endless Candles are also offered in several sizes, colors, patterns, and in tea lights, strings of miniature diodes, funeral and lantern candles,rechargeable candles, and taper candles.
- CE, WEEE and RoHs certified.
Areas of use:
- Fireproof, great around children, pets and flammable materials. No limits on how close the candle can be placed next to combustible items.
- Lantern and grave lights are moisture and wind resistance, great for outdoor usage.
- Pillar candles can withstand some moisture and are wind resistance, also works foroutdoors usage.
- Additional home security and peace of mind with the built in timer when you are not at home.
- Eliminates wax stains.
- Environmentally friendly due to less waste material and soot issue.
- Saves time and energy.
- Does not generate any heat.
- Possible to come home to a welcoming and cozy home with the timer function.
- Creates a simple, safe and memorable atmosphere for weddings, parties and other celebrations.
- Let the candles glow in, for example, the bathroom for a whole evening without supervision.
About Endless Candles:
- Developed in collaboration between the United States and Scandinavia, products made in China.
- Endless Candles ™ is a registered trademark.
-
##
1