GERARDO ORTIZ, LARRY HERNANDEZ, 3BALLMTY, EL BEBETO, AMERICA SIERRAAND MICHEL TELO JOIN THE LIST OF PERFORMERS FOR THE

2012 BILLBOARD LATIN MUSIC AWARDS PRESENTED BY STATE FARM

APRIL 26 AT 7PM ON TELEMUNDO

Tejano/Norteño music leading band Intocable will be honored with the

Billboard Lifetime Achievement Award

(left-right – Gerardo Ortiz, Intocable, Michel Telo)

Finalists to attend the magnum event includeAventura (Mikey, Henry and Lenny), Charlie Zaa, El Cata, Fernando Camacho Tirado, La Arrolladora Banda El Limon, Lucenzo, N’Klabe, NayerandSergio George

Miami – April 11, 2012– Top Billboard Mexican Music Award recipient Gerardo Ortiz, Tribal Guarachero group 3BallMty, Corrido music singer/songwriter Larry Hernandez, Banda sensation El Bebeto, Mexican Regional successful singer/songwriter America Sierra, andworldwide music phenomenonMichel Telo, join previously announced performersDon Omar,Prince Royce,Paulina Rubio,Juanesand Jenni Rivera at the 2012 Billboard Latin Music AwardsPresented by State Farm on Telemundo. Billboard and Telemundo will also honorTejano/Norteño group Intocableas the recipient of the 2012Billboard Lifetime Achievement Awardin recognition of a remarkable musical career that has transcended cultures and redefined themusic genre. Among the finalistsconfirmed to attend the magnum event areAventura(Mikey, Henry and Lenny), Charlie Zaa, El Cata, Fernando Camacho Tirado, La Arrolladora Banda El Limon, Lucenzo, N’Klabe, Nayer, and Sergio George. The 2012 Billboard Latin Music Awards presented by State Farm® will take place on Thursday, April 26 at 7PM at BankUnited Center at the University of Miami in Florida and will be produced and broadcast live in HD by Telemundo. The complete list of finalists, in addition to exclusivecontent about this year’s event, can be found at , the official website of the 2012 Billboard Latin Music Awards presented by State Farm®. Follow the star-studded event at: Twitter.com/LatinBillboards and Facebook.com/PremiosBillboardTelemundo.

Top artists scheduled to perform include Gerardo Ortiz, known as the new king of Corridosand the most awarded artist with sixnods at the inaugural Billboard Mexican Music Awards; 3BallMty, the recent phenomenon with a unique blend of electronic sounds and pre-Hispanic, African and Tropical music on the new genre called Tribal Guarachero;Corrido music sensation Larry Hernandez; exciting newcomer also known as “Banda’s Heartthrob”El Bebeto,and America Sierra, Mexican Regional’s successful female songwriter.Brazil’smost transcending artist and worldwide music phenomenon Michel Telowill make his USA debut at the 2012 Billboard Latin Music Awards. Michel Telo has risen to the top of the charts and digital sales in Brazil, Latin America and Europe with his hit song "Ai, Se EuTePego." Also a social media sensation, Michel Telo has 1.4 million followers on Twitter, 3 million fans on Facebook, andmore than 400 million YouTube views making his video the most watched in the history of Brazil. They joinpreviously announced performances ofJuanes,Paulina Rubio, Don Omar,Prince Royce,and Jenni Rivera.

Led by vocalist Ricky Muñoz and percussionist René Martinez, the Texan band Intocablewill be honored with a special Billboard Lifetime Achievement Award in recognition of their successful artistic career. Intocable, also scheduled to perform, has redefined the Norteño music genre with their unique fusion of Tejano/Norteño sounds. Their 15 studio albums and various compilations have sold millions of units and their success transcends music genre and culture in Mexico and the US. The band made history in 2011 by becoming the first musical act of their kind to play at the famed Dallas Cowboys Stadium at the halftime show of a National Football League game. Nineteen albums by Intocable have appeared in Billboard’s Regional Mexican Albums Chart and 11 of them have reached the No. 1 position; while 15 of the 44 songs that have charted also reached the top of the Billboard Regional Mexican Songs Chart.

While finalists and winners of the Billboard Latin Music Awards are determined by the Billboard charts, the winners of the Billboard Lifetime Achievement Award are decided by an editorial committee, which bases its decisions on virtues related to that specific award. Previous recipients of the Billboard Lifetime Achievement Award include Los Temerarios, Vicente Fernandez, Celia Cruz, Joan Sebastian, Marco Antonio Solis, Miguel Bose, Conjunto Primavera, Carlos Santana and Emmanuel.

The awards show caps off the 23rd annual Billboard Latin Music Conference presented by State Farm. This conference, taking place on April 23 - 26 at the JW Marriot Marquis in Miami, Florida, unites today’s top Latin music artists and key Latin music industry influencers for informative panel discussions, live music showcases, a Latin music marketing awards reception, and The Billboard Bash – a pre-Billboard Latin Music Awards party featuring performances by some of this year’s finalists. For details on The Billboard Latin Music Conference, visit:

Billboard is the world’s most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz , Billboard Conferences, Billboard Bulletin, and other targeted newsletters, and millions of music fans through Billboard.com Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many strategic relationships with major companies across various industries. These relationships leverage Billboard’s brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms. In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia. Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).

TelemundoMedia, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reachingU.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcastandcable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S.reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, and an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA;and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

# # #

CONTACT:Claudia Santa CruzPaola Marin

Santa Cruz Communications, Inc.Santa Cruz Communications, Inc.

Tel. 626-538-4330Tel. 305-592-4473

PRESS: To see a complete list of finalists, and for the latest information regarding the Billboard Latin Music Awards please visit: and click on the Telemundo logo.