Deborah L. North

11422 SW Olmstead Dr., Port St. Lucie, FL. 34987

Cell: (772) 634-2001

Top performing physician liaison/marketing representative for Martin Health System 14 yrs. Independent, assisted & memory care sales includingevent planning and business development for over 4 years - over 20 years’ experience in healthcare sales.

Professional Experience

7/2014 to 7/2016 Harbor Place, a senior living community – Sales & Marketing Director – Sales of independent and assisted living apartments; tours, sales calls, coordinating lectures for the public, business development, hosting fundraisers and “closing the sale”.

4/2013 to 6/2014 The Brennityat Tradition a senior retirement community – Sales and Marketing Director; initially Business Development Director.Sales for independent, assisted and memory care apartments. Tours, sales calls, closings for the 3 areas. Event planning; fundraising, physician lectures. Community volunteer and business development with referral sources to increase sales.

4/2012 to 4/2013 Harbor Place a senior community – Community Relations Representative

Coordination of events, physician lectures, screenings and public tours of independent and assisted living. Attended community events and networking in community groups. Coordinated hospital/physician lectures; resident screenings; bridged the gap with community organizations, churches and support groups coming in for meetings and lunches. Conducted sales tours and represented the community in walks, health fairs and church organizations.

1/1998 to 9/2011 Martin Memorial Health System, Stuart, FL. Physician Liaison – Marketing Dept. - Covered over 250 physicians in Palm Beach, Martin, Indian River and St. Lucie Counties to sell cardiac, imaging, lab, rehabilitation, cancer center, wound/HBO and ancillary services offered by Martin Memorial. Duties included presentations in physician offices to sell medical services, coordinate problem solving for physician and provide orientation tours for new physicians. Represented the hospital in community events, associations and health fairs. Responsible for the marketing budget, writing the business plan for the heart center, lab services, wound care and rehabilitation centers.

5/1985 - 1/1998 Intracorp (subsidiary of Cigna Insurance) Maitland, FL. (800-247-2545)

Senior Disability Management Consultant - Medical and vocational rehabilitation services for disabled; primarily worker’s compensation clients. Duties included coordination of medical and vocational services with physicians, insurance carriers, attorneys, employers and state agencies. Specialized duties included employability skills counseling, job goal development, training assessment, medical management, job analysis, expert witness testimony and placement services.

Professional Accomplishments

  • In 7/09 and 8/08 I wrote and presented a medical sales training program for Memorial Health Care System in Chattanooga, TN to train their marketing representatives – contact Lisa McCluskey, V.P. Marketing Communications for a professional reference at 423-495-6500.
  • Top performer at Martin Memorial with positive revenue increases for fiscal years 1998 – 2011

Professional Affiliations

  • Training: Alzheimer’s Disease & Related Disorders for ALF – Level I & Level II 2014
  • Training in ALF, Memory Care and Independent Living sales – Traci Bild 2013
  • Certified Disability Management Specialist 1991 – 2011
  • State of FL.- Rehabilitation Specialist 1985 - 1998
  • Intracorp - Cigna Annual Performance Recognition Award - 1989
  • Certified Case Manager 1993 – 1998