18 South Main Street, Suite 2B
Rochester, NH 03867
Rochester Main Street Program is a non-profit volunteer organization devoted to the preservation, growth and vitality of downtown Rochester. Participate-Volunteer-Donate
2016 Marketing Opportunities
Each year the volunteers at Rochester Main Street partner to bring thousands of people to downtown Rochester for special events, business trainings, forums and send out a weekly e-newsletter along with maintaining a website, Instagram and Twitter accounts, and a Facebook page. These activities provide an opportunity for you to market your business to prospective customers while engaging with the community. There are volunteer opportunities and each partnership is geared to what you seek as the best fit in promoting your business. Generally our events are family and young adult friendly and targeted to bring not just local residents, but visitors as well to downtown Rochester. If you have an idea for an event we are also willing to help work with you to produce an event that may be a better fit for your market. Please keep in mind that added events to require additional lead time and prior Board approval as our annual calendar is set in the late fall of each year for the upcoming year. We hope that your business will participate, engage and volunteer in the revitalization efforts of downtown Rochester, NH!
Event Partnership Checklist(What is important to you?)
_____ Radio /TV/newspaper
_____ Banners
_____ Hospitality (customers, clients, staff, employees)
_____ Product sales
_____ Audio announcements
_____ On-site signage
_____ Program guide
_____ Public relations
_____ Internet
_____ Sales promotion
_____ Database development
_____ Contests
_____ Premiums
_____ Cross-promotion with other sponsors
_____ Category exclusivity
Other: _____________________________________________________________
________________________________________________________
Based on this discussion, the best marketing partnership would be the ____________________. Let’s walk through all of our opportunities right now to ensure that we can meet all of your needs.
Michael Provost, Executive Director
Rochester Main Street, 603-330-3208,
2016 Marketing Opportunities
Annual Sponsoring Partnerships-Ongoing
Named at Annual Awards Meeting and in all press releases
Banner at Annual Meeting
Name and logo on Main Street website, “Main Street Matters” Weekly E-Newsletter*
Booth at events
*1,200 recipients x 51 weeks =Exposure 61,761 times per year and growing
Package price: Minimum Level of $2500
Volunteers Sponsor
Named at Annual Awards Meeting and in all press releases
Banner at Annual Meeting
Name and logo on Main Street website, Volunteer Tees, “Main Street Matters” Weekly E-Newsletter*
Booth at events
Presidential Volunteer Awards
Package price for 1 year -$1, 000
Website Partner- Rochester Main Street
Name and logo on website facepage,
Package Price: $1,000
Monthly Sidewalk Talk Forums (12 per year-second Tuesday of each month)
Name and logo on all print material,
Name in all press releases
Banner at event
Name and on Main Street website, Facebook page
Announcement of partnership during event
Courtesy Refreshments For event
Package Price: $1,000 (12) or $100 monthly
Annual Meeting Partner-February- (taken-Frisbie Memorial Hospital)-February 4
Name and logo on all print material,
Name in all press releases
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Package price: $1000
Rochester Pride Partner – (217 Volunteers/2014 Value of $17,587 to city)- April 23
Name and logo on all print material,
Name in all press releases
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
City Council Presentation of Results
Package price: $1,500
Free Comic Book Day Partner – May 7
Name and logo on all print material,
Name in all press releases
Banner at event
Name and logo on Main Street website, Main Street Matters E-News for 6 weeks Prior to Event*
Announcement of partnership during event
Booth Space at Exhibition Hall
500 Comics to hand out prior to event to customers/Customers receive early entry pass to Jetpack Comics on day of event.
*1,211 x 6 = Exposure 7,266 times (and growing)
Package price: $2500
Exhibition Hall Partner
Name and logo on all print material,
Name in all press releases
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Booth Space at Exhibition Hall
Package price: $350
Free Comic Book Day Bag Partner
Name and logo on 6,000 bags (for 2 years) handed out at event
Name and logo on all print material,
Name in all press releases
Banner at Exibition Hall during event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Booth Space at Exhibition Hall
Package Price: $850
Wine In The Gardens/Beer In The Woods Partner –June 1-(Federal Savings Bank)
Name and logo on all print material
Name in all press releases
Banner at event
Name and logo on Main Street website,
Announcement of partnership during event
Booth/Table Space
Package price: $1,000
Factory Court Concerts Partner (Taken- Citizen’s Bank/NH State Council On The Arts)
Name and logo on all print material,
Name in all press releases
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of sponsorship during event
Allowed to Introduce Entertainment
Package price:
Individual Concert Partner
Name and logo on print material for that concert
Name in press release
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Package Price: $100
3rd Annual Rochester Blues Festival Partner –July 16- Taken (DF Richard/NH State Council On The Arts)-Attendance- 2,500
Name and logo on all print material, on t-shirts
Name in all press releases
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Booth Space
Package price: $1,500
9th Annual October Festival Partner –October 8-Attendance- 5,500
Name and logo on all print material, on t-shirts
Name in all press releases
Banner at event
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Booth Space
Package price: $2,500
Festival Stage Sound Partner
Name and logo on print materials
Name in media releases
Banner at stage
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Package Price: $375
Petting Zoo Festival Partner
Name and logo on print materials
Name in media releases
Banner at stage
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Package Price: $500
Pumpkin Patch/Pumpkin Painting Partner
Name and logo on print materials
Name in media releases
Banner at Pumpkin Patch
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Package Price: $400
Children’s Games Partner
Name and logo on print materials
Name in media releases
Banner at Games Site
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Package Price: $200
Festival Tote Bags Partner
Name/logo on Tote Bags
Package Price: $300
8th Annual Zombie Walk/Trick Or Treat Partner -Oct. 28 (Taken Bank Of New Hampshire )
Name and logo on all print material,
Name in all press releases
Banner at event
Name on Banner
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Booth/Table Space
Package price: $1,500
1st Annual Festival of Trees, December 3rd (Service Credit Union)
Name and logo on all print material,
Name in all press releases
Banner at event
Name on Banner
Name and logo on Main Street website, Facebook page
Announcement of partnership during event
Booth/Table Space
Package price: $2,000