Press Release
General Tire hits the road on a promotional tour across Europe to celebrate its centenary
· “100 Years of adventure” and “Anywhere is possible” are the key messages
· Take a photo – and a holiday: General Tire is offering a trip for two to Crete
Hannover, Germany / Fort Mill, SC, USA, April 15, 2015. General Tire is embarking on a promotional tour around Europe to mark the tire brand’s 100-year anniversary. “100 Years of adventure” and “Anywhere is possible” will be the name of the game between March and September as a convoy of cars explore Europe’s rich diversity – from Norway's North Cape to Sicily, and from the Atlantic coast of Portugal to the Black Sea beaches of Bulgaria. The aim is to showcase to drivers and tire dealers the brand’s long history and tradition of making reliable high-tech tires, and to draw attention to its current range of products. Among the stop-offs along the way will be the Autopromotec exhibition in Bologna, Italy (20-24.05), the “Abenteuer Allrad” show in Bad Kissingen, Germany (04-07.06) and the Hungaroring near Budapest in Hungary. The cars involved are three Mercedes ML 4x4 models and a Mercedes-Benz
E-Class Cabriolet.
If you spot the promotional vehicles in action as part of a campaign by a tire dealer or just out on the road, grab your camera, take a creative photo and e-mail it with your address to General Tire (). The tire brand is offering a five-day trip to Crete for two people. Awaiting the prize winners will be entry to 4x4 safari adventures across the romantic Mediterranean island and plenty of rest and relaxation besides. Further information is available at www.generaltire.eu.
General Tire
Based in Fort Mill, South Carolina, General Tire got started in 1915, and can now look back on a 100-year company history. From early on, the company has produced tires for all types of motor vehicles. Continental acquired the company in 1987. Today, General Tire delivers car, truck, and industrial tires to customers all around the world. It also equips 4x4 vehicles with special tires.
www.generaltire.eu
Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tire manufacturer, automotive supplier, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental currently employs approximately 200,000 people in 53 countries.
www.continental-corporation.com
Tire division
The Tire division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers, with more than 47,000 employees, the Tire division achieved sales of €9.8 billion in 2014.
Passenger Car and Light Truck Tires
Continental is one of Europe's leading passenger car and light truck tire manufacturers and is the world's fourth-largest passenger car and light truck tire manufacturer in the original equipment and replacement business sectors. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.
www.continental-tires.com
Media database
www.mediacenter.continental-corporation.com
Alexander Bahlmann
Head of PR, Passenger/Light Truck Tires
Continental AG
Tire Division
Büttnerstraße 25, 30165 Hanover, Germany
Phone: +49 (0) 511 938 2615
Fax: +49 (0) 511 938 2455
www.continental-tires.com
www.generaltire.eu / Klaus Engelhart
Press Spokesman
Passenger Car and Light Truck/Two-Wheel Tires
Germany/Austria/Switzerland
Continental AG
Tire Division
Büttnerstraße 25, 30165 Hanover, Germany
Phone: +49 (0) 511 938 2285
Fax: +49 (0) 511 938 2455