Alison Klemm, Ryan Ruyle, Campbell Cooper, Beau Bolfing, Jarrod Trevathan, Greer Mccord, Joseph Penate, Jordan Williams, Quenton Polk

Chapter 6 Quiz

1.Which of the following is not a step in the consumer decision-making process?

  1. Need Recognition
  2. Purchase
  3. Postpurchase Behavior
  4. Want Recognition

2. What is the definition of an evoked set?

  1. A group of brands resulting from an information search from which a buyer can choose
  2. A set brand that a customer is loyal to
  3. A group of brands that are directed to one group of people
  4. A specific brand that holds more market share than its competitors

3. Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is called:

  1. Regret
  2. Self-conflict
  3. Cognitive Dissonance
  4. Postpurchase Behavior

4. Food and healthcare products relate to which of Maslow’s need states?

  1. Love and belonging needs
  2. Esteem needs
  3. Self-actualization needs
  4. Physiological needs
  5. Safety needs

5. Critics charge that advertisers trying to portray a target audience end up perpetuating ______.

  1. Success
  2. Racism
  3. Stereotypes
  4. Diversity

6. In 2009, mass-media ad expenditures, including online advertising, in the United States exceeded ______.

  1. $100 Million
  2. $50 Billion
  3. $200 Billion
  4. $700 Billion

7. In the United States, advertisers may not engage in deceptive or unfair practices including all of the following except?

  1. False vertical cooperative advertising allowances
  2. Unfair comparison advertising
  3. The exercise of monopoly power
  4. Advertising their own product

8. Which government agency responsible for advertising regulations is the largest and most powerful?

  1. Federal Trade Commission
  2. The Federal Drug Administration
  3. United States Postal Service
  4. The Securities and Exchange Commission

9. Ethical standards are?

  1. A matter of personal reflection
  2. Fine line between facts based advertisements and intentional acts of deceit
  3. A Gray area that can be difficult to judge
  4. All of the above

10. What is the term that refers to demand for an entire product?

  1. Inelastic Demand
  2. Puffery
  3. Primary Demand
  4. Secondary Demand

11. Approximately how many advertisements to children between 2 and 11 years old see in a year?

  1. 25,600
  2. 2,000
  3. 20,000
  4. 30,000

12. What are moral standards and principles against which behavior is judged?

A) Integrity

B) Ethics

C) Deception

D) Puffery

13. What are some of the ethical issues that arise from market promotions?

  1. concern for the impact of promotional messages on children
  2. concern for the amount of violence in the media
  3. concern for the number of subliminal messages
  4. concern for the number of daily ads

14. Which of the following is a positive effect of promotional efforts?

  1. Show consumers available products
  2. Eliminate competition
  3. Inform people about political and social issues
  4. Persuade consumers to purchase a product

15. Which Agency does not regulate advertising?

  1. FCC
  2. FTC
  3. SEC
  4. NASA

16. The FTC can issue this order which generally requires that the advertising in question be stopped within 30 days so that the advertising in question can be held to determine whether the advertising is deceptive or unfair.

  1. Cease and desist.
  2. Consent order
  3. Affirmative disclosure
  4. Self regulation

17. The Better Business Bureau:

  1. Maintains a permanent professional staff that works to resolve complaints with the advisor and its agency
  2. Receives complaints from consumers, competitors, or local businesses, it forwards them to the NAD.
  3. Prohibits obscenity, fraud, and lotteries on radio and television
  4. Controls unfair methods of competition, regulates deceptive advertising, and has various programs for controlling advertising process

18. Which is considered a type of SPAM?

  1. Cookies
  2. Behavioral targeting
  3. Phishing
  4. Hyper Text Markup Language

19. Which type of defamation is verbal?

  1. Slander
  2. Libel
  3. Appropriation
  4. Copyright infringement

20. When Handling complaints to the BBB, which is not a step completed by the NARB?

  1. Appointment of panel
  2. Evaluation of panel
  3. Receipt of complaint.
  4. Referral to government

1. D

2. A

3. C

4. D

5. C

6. C

7. D

8. A

9. D

10. C

11. A

12. B

13. A

14. C

15. D

16. A

17. B

18. C

19. A

20. C