POSITION DESCRIPTION
Marketing Manager
Reporting to: / General ManagerDirect reports / 2 – Marketing and Communications Officer, Casual Communications and Web Officer
Working with / -Marketing and Communications Team
-MHFA Australia team members and MHFA Instructors
-General Public
Status / 2 year contract. / Full-time
Salary range / Salary is negotiable based upon experience.
Location / Parkville, Victoria
1. Position Summary
The Marketing Manager will lead the development and implementation of the national Mental Health First Aid (MHFA) Australia marketing strategy, including building the profile of MHFA across Australia, promoting MHFA Instructor trainingand cultivating the MHFA Australia brand. The Marketing Manager will work closely with the CEO, General Manager and program managers to develop creative and innovative approaches to marketing and communication at MHFA Australia.
2. The organisation
MHFA Australia is a national not for profit health promotion charity dedicated to furthering the work of the Mental Health First Aid Training and Research Program which was established in 2000 by Betty Kitchener AM and Professor Tony Jorm. MHFA Australia is funded by government and philanthropic grants and through the fee-for-service delivery of training programs.
Mental Health First Aid Australia’s core work is to develop, disseminate and evaluate Mental Health First Aid courses in Australia and internationally. Mental Health First Aid Australia conducts week-long Instructor Training courses to accredit suitable candidates to become MHFA Instructors who deliver the MHFA courses to their communities or workplaces. MHFA Australia does not employ the MHFA Instructors. MHFA training teaches members of the public how to offer initial help to someone developing a mental health problem, experiencing a worsening of an existing mental health problem or in a mental health crisis. MHFA currently offers a Standard (12-hour) course for adults helping other adults and various tailored versions (eg for tertiary students, workplaces and financial counsellors) a Youth (14-hour) course for adults helping adolescents, an Aboriginal and Torres Strait Islander (14-hour) course, a peer-to-peer teen MHFA course and a specialised MHFA for the Suicidal Person Course.All the MHFA courses are based on national and international guidelines developed with a panel of English speaking experts.
The MHFA course has been thoroughly evaluated using randomized controlled trials and qualitative studies and been found to be effective at improving the course participants’ knowledge of mental disorders, reducing stigma, and increasing the amount of help provided to others. MHFA Australia has a research partnership with the Population Mental Health Group at the University of Melbourne. MHFA has won a number of awards in Australia and overseas and has been adopted by 22 other countries.
Key StakeholdersInternal: / External:
-The Chair, Deputy Chair & Board Members
-Management team
-Team Members and Volunteers
-Contractors and Consultants
-Advisory Committee Members and Reference Groups / -Instructors
-Supporting organisations
-Suppliers
-The general public
-Friends of MHFA emailing list
-Population Mental Health Group, University of Melbourne
-MHFA International Partners
3. Key Responsibilities
Under the general direction of the General Manager, the Marketing Managerwill be responsible for:
- Managing, supervising and mentoring the marketing and communications team
- Developing and implementing the organisation’s marketing plan linked to the organisation’s strategy
- Initiating and implementing integrated marketing campaigns that include print, online, multimedia, and events.
- Managing the MHFA Australia social media and digital presence to support the organisation’s strategy
- Managing communication with MHFA Australia’s stakeholders, through direct communications and social media
- Promoting the MHFA Instructor courses, including through advertising, publishing articles, and directly targeting relevant organisations
- Developing relevant marketing collateral to promote MHFA and Instructor courses
- Contributing to the development of media strategies, including production and distribution of media releases and liaising with journalists
- Preparing relevant reports on campaigns and the impact of marketing and communication activities, including for the Board
- Contribute to the development and implementation of fundraising strategies
- Contributing to the continuous improvement of MHFA in order to gain operational efficiencies and improve service delivery
- Other duties as directed by the General Manager.
Organisational:
- Occupational Health and Safety (OH&S) and Environmental Health and Safety (EH&S) responsibilities
- Exemplifying the values of Mental Health First Aid
- Maintaining MHFA’s standard of training and research excellence
- Maintaining and practicing a commitment to mental health literacy.
4. Selection Criteria
All MHFA staff must have:
- A non-stigmatising attitude towards mental illness.
- A full unrestricted work permit / visa for Australia.
Essential criteria for this position:
- Proven experiencedeveloping and implementing successful marketing campaigns (especially in digital and social media strategies)
- Proven experience in working as a marketing all rounder in a small organisation
- Demonstrated ability to develop creative and innovative marketing campaigns
- Experience in the development and execution of effective communication activities, including marketing copy, with measurable outcomes.
- Excellent skills in engaging with key stakeholders and managing and delivering effective communications
- Demonstrated ability to work independently and show initiative
- Demonstrated ability to work under pressure and juggle competing demands simultaneously
Desirable:
- Competence in using Adobe Creative Cloud Suite to design marketing collateral (including Photoshop, Indesign and Illustrator)
- Basic html skills
5. Occupational Health and Safety (OHS) and Environmental Health and Safety (EHS) Responsibilities
All staff are responsible for the following safe work procedures and instructions:
Staff must:
- cooperate with MHFA in relation to activities taken by MHFA to comply with OHS and EHS legislation;
- adopt work practices that support OHS and EHS programs;
- take reasonable care for their own health and safety and the health and safety of other people who may be affected by their conduct in the workplace;
- seek guidance for all new or modified work procedures;
- ensure that any hazardous conditions, near misses and injuries are reported immediately to the supervisor;
- participate in meetings, training and other environment, health and safety activities;
- not wilfully place at risk the health or safety of any person in the work place;
- not wilfully or recklessly interfere with or misuse anything provided in the interest of environment health and safety or welfare.