Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.
Advertising Price-list of Wirtualna PolskaAPPLICABLE FROM 01.06.2007
Should you require additional information, please contact Advertising Department of Wirtualna Polska S.A.
Warsaw Advertising Department
· tel. (022) 576 39 41
· fax (022) 576 39 59
·
· http://reklama.wp.pl
Table of Contents
P.
Table of Contents 1
1. HOME PAGE – ONE-DAY CAMPAIGNS 2
2. WP MAIL 4
3. WEBPARK 4
5. SPIKPARK 250 4
6. FORMS OF ADVERTISEMENTS 6
7. AD FORMS - DEFINITIONS 8
7.1 Banner, Billboard and Advertising Box 8
7.2 WPDot 8
7.3 Skyscraper 9
7.4 Rectangle 9
7.5 Expand advertisement 9
7.6 POP- UP and POP-UNDER 9
7.7 POP- UNDER MAX 10
7.8 BRANDMARK 10
7.9 TOPLAYER 10
7.10 INTERSTITIAL 11
7.11 COMMERCIAL BREAK 11
7.12 WATERMARK 11
7.13 SCROLL ADVERTISEMENT 11
7.14 SCROLLER 12
7.15 LINK CURSOR 12
7.16 FLYING CURSOR 12
7.17 FAVOURITE AD 12
7.18 CORNER PUMP-UP 13
7.19 MULTISCREENING 13
8. MEGA PRODUCTS 14
9. OTHER FORMS OF ADVERTISEMENT 15
9.1 VideoAd 15
9.2 In-Stream VideoAd 15
9.3 In-Stream AudioAd 16
9.4 Wordlayer 16
9.5 Link positioning in web search results (sponsored link) 16
9.6 Creative attributed to chosen key words 17
9.7 Default query in search window on WP Home Page 17
9.8 Targeted advertisement 18
9.9 E-Cards 19
9.10 ADVERTORIAL 19
9.11 SPONSORED CHATS 21
9.12 CHANNEL SPONSORING 21
9.13 MAILING 21
10. RANGE INCREASING PRODUCTS 23
10.1 WP RANGE PACKS 23
10.2 PACKAGES OF PRODUCTS OF THE SAME THEMATICAL LINE 25
10.3 WPMax 25
11. OFFICIAL RULES CONCERNING AWARDING DISCOUNTS 26
11.1 Discount bands for individual customers 26
11.2 Discount bands for advertising agencies and internet brokers 26
12. EXTRACT FROM THE SALES REGULATIONS 27
12.1 ADDITIONAL FEES 27
1. HOME PAGE – ONE-DAY CAMPAIGNS
The Home Page is the most exclusive advertising spot of the portal, its ‘cover’ that guarantees the best advertisement exposition, great range and effectiveness in generating users’ direct response.
Available forms of advertisement:
· Billboard 750x100 px / banner 468x60 px capping: 3xUU; PV: PLN 70,000 ;
· Double billboard 750x200 px capping: 3xUU; PV: PLN 100,000 ;
· Expand-billboard / banner capping: 3xUU; PV: PLN 85,000 ;
· Toplayer / brandmark capping: 1xUU + Billboard / banner capping: 3xUU; PV: PLN 100,000 ;
· Interstitial / Commercial break 1xUU + Billboard / banner Capping: 3xUU PV: PLN 95,000 ;
· XHTML capping: 1xUU + Billboard / banner Capping: 3xUU PV: PLN 120,000 ;
· Scroll Skyscraper 115x600 Capping: 1xUU + Billboard / banner Capping: 3xUU PV: PLN 75,000 ;
· Two Scroll-skyscrapers 115x600 px Capping: 3xUU PV: PLN 95,000 ;
· Scroller Capping: 1xUU + Billboard / banner Capping: 3xUU PV: PLN 70,000 ;
· WP box 340x145 px 100% PV: PLN 90,000 ;
· WP box 340x145 px 3xUU PV: PLN 60,000 ;
· WP box 340x145 px 1xUU PV: PLN 40,000 ;
· WP box 340x145 px 100% except for the first display to UU PV: PLN 60,000 ;
· Mid box 420x150 px 100% PV: PLN 50,000 ;
· Mid box 420x150 px 100% together with other ad form PV: PLN 30,000 ;
· Corner pump-up 3xUU PV: PLN 75,000 ;
· Multiscreening/screening 1xUU + billboard/baner 3xUU PV: PLN 110,000 ;
· Multiscreening/screening 1xUU + doublebillboard 3xUU PV: PLN 140,000 ;
· Surround Ad (billboard + skyscraper on margins) 3xUU PV: PLN 95, 000 ;
· WPDot 115x115 px 3xUU PV: PLN 70, 000 ;
· Ad Bar 770x30 px (gif) above the Shopping box PV: PLN 40, 000 ;
· Ad Bar 770x30 px (gif) above the foot note PV: PLN 40, 000 ;
· Ad Bar 420x20 px or 340x20 px (gif) above one of the theme boxes (Sport, Business, Entertainment, Finance, WP recommends) PV: PLN 25, 000 .
2. WP MAIL
Advertisement on the New Mail Page is sold as a complex offer that includes some elements of sponsoring. The perfect exposition of the advertisement contents does not simultaneously worsen the users’ convenience concerning the utilisation of their mail.
Available forms of advertisement:
· Home Page: Rectangle 300x250 px 20kb PV: PLN 100,000 /a month;
· Message following e-mail send: Box 520x250 px 30kb PV: PLN: 100,000 / a month;
· Logout: Box 520x250 px 30kb PV: PLN: 100,000 / a month;
· Sites with mail applets: bottom box 590x145 30 kB PV: PLN 120,000 / a month.
3. WEBPARK
The advertisement on WebPark channel is sold for the period of time In form sof flat fee, which means that advertisement is visible during the whole listing period of the campaign.
Available forms of advertisting:
§ Box 160x150 px; 100% PV (day/week/month): 5,000 PLN / 25,000 PLN / 85,000 PLN
§ Skyscraper 160x600100% PV (day/week/month): 10,000 PLN / 50,000 PLN / 170,000 PLN
§ Brandmark 1xUU100% PV (day/week/month): 10,000 PLN / 50,000 PLN / 170,000 PLN
§ Other forms of advertisement – availability and price are determined individually
4. SPIKThe advertisement on SPIK is sold for a specific period of time.
Available forms of advertising:
Pop-up 336x280 px; Capping: x1 to each logged in user of the communicator every 24 hours: 2,500 per day
Window 640x480 px directly displaying the client’s website; Capping: x1 to each logged in user of the communicator every 24 hours: 7,000 per day
Advertisement in SPIK’s bookmark; Capping: x1 to each logged in user of the communicator every 24 hours: 2,500 per day
5. SPIKPARK 250
The advertisement on SPIK and WEBPARK channel.
Available forms of advertising:
Pop-up 336x280 px; Capping: x1 to each logged in user of the communicator every 24 hours: PLN 5,000 per day
Window 640x480 px directly displaying the client’s website; Capping: x1 to each logged in user of the communicator every 24 hours: PLN 8,000 per day
Advertisement in SPIK’s bookmark; Capping: x1 to each logged in user of the communicator every 24 hours: PLN 25,000 per day
6. FORMS OF ADVERTISEMENTS
Channels / Price per 1,000 impressionsBanner
Box up to 5 kb / Banner
Box up to 15 kb / Billboard
WPDot / Skyscraper
Rectangle
Scroller / Double-billboard
Pop-Under
POP-up / POP-under-Max
Top layer
Brandmark / Interstitial
Commercial Break
1st price threshold / Banks / n/a / PLN 75 net / PLN 100 net / PLN 150 net / PLN 200 net / PLN 225 net / PLN 300 net
Pension
Finance
Funds
Stock Exchange
Directory: Business and Economist
Secondary School Graduate
Military
Modern Company
Taxes
Insurance
Shopping
Find Investor
WPtv Business
2nd price threshold / Children / n/a /
PLN 60 net / PLN 80 net /
PLN 120 net /
PLN 160 net /
PLN 180 net /
PLN 240 net
Telephones, Rings
Encyclopaedia
Extrema
Computers
Media
Photo
Motosports
Man
Job
Tourism
News
Seasonal Services (Easter, St. Valentine’s, etc.)
Woman
WPtv Info
3rd price threshold / Auctions / PLN 15 net / PLN 30 net / PLN 40 net / PLN 60 net / PLN 80 net / PLN 90 net / PLN 120 net
Weblog
Chat
Film
Online Games
Horoscope
Game Empire (Games)
Telephones
Clubbing
Books
MP3.wp.pl
Music
Weather
TV
Erotica
Dates
Sports
Sports (Formula One, Champions League, Extra Class)
Stars
Your IP
WPtv ROS
WPtv Entertainment
WPtv Erotica
4th price threshold / E-Cards / PLN 7,50 net / PLN 15 net / PLN 20 net / PLN 30 net / PLN 40 net / PLN 45 net / PLN 60 net
Directory: E-commerce, Computers and Internet, Medicine and Health, Motorsports, Music, Entertainment, Sports
Tourism
Webpark
WP Mail
Search
WP.PL / Home Page / PLN 18,75 net / PLN 37,5 net / PLN 50 net / PLN 75 net / PLN 100 net / PLN 112,50 net / PLN 150 net
All WP / ROS (Run-on-site) / PLN 4,50 net / PLN 9 net / PLN 12 net / PLN 18 net / PLN 24 net / PLN 27 net / PLN 36 net
7. AD FORMS - DEFINITIONS
7.1 Banner, Billboard and Advertising Box
Banner and billboard are graphical elements displayed on the top of the site, centrally above the web-site’s content.
Technical requirements:
Banner:
· Size: 468 x 60 pixels;
· Weight: up to 15 kB;
· File format: JPEG, GIF, FLASH, JavaScript
Billboard:
· Size: 750 x 100 pixels;
· Weight: up to 30 kB;
· File format: JPEG, GIF, FLASH , JavaScript.
Double-billboard:
· Size: 750 x 200 pixels;
· Weight: up to 40 kB;
· File format: JPEG, GIF, FLASH , JavaScript.
Advertising Box is an area in the right part of the site that includes text, links or graphical advertising element.
Technical requirements:
· Size: max. 160 x 150 pixels
· Weight: up to 15 kB
· File format: JPEG, GIF, FLASH, JavaScript
7.2 WPDot
Animated advertisement in GIF or SWF format displayed beyond the content of the site (on the margin) scrolling with the page scroll
Technical requirements:
· Size: max. 125 x 125 pixels
· Weight: up to 10 kB
· File format: JPEG, GIF, FLASH, JavaScript
Price: 100% of billboard price in the given channel
7.3 Skyscraper
Graphical advertisement in a form of a vertical banner placed on the top of one of the side columns.
Technical requirements:
· size: 160x600 pixels
· weight: 30kB
· format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 150% of billboard price in the given channel
7.4 Rectangle
Graphical advertisement displayed in between the web page content, in a chosen WP channel.
Technical requirements:
· Size: 300 x 250 pixels
· Weight: max. 30kB
· File format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 150% of billboard price in the given WP channel
7.5 Expand advertisement
Advertisement expanding to a larger size on mouse over. From its base size, it expands to a larger one (a 468x60 banner expands to a 468x180 one). With mouse out of the banner, the advertisement reduces itself to the original size.
Technical Requirements:
· Size:
banner: 468x60 pixels expandable to 468x180
billboard: 750x100 pixels expandable to 750x300
skyscraper: 160x600 pixels expandable to 320x600
rectangle: 300x250 pixels expandable to 400x400
· Weight: 40kB
· File format: JPEG, GIF, FLASH
Price: 150% of chosen advertisement price in the given WP channel
7.6 POP- UP and POP-UNDER
Graphical advertisement displayed in a separate window of a web browser when visiting the channel or the web page.
Technical Requirements:
· Size: max. 336x280 pixels
· Weight: 30kB
· File format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 200% of the billboard price in the given WP channel
7.7 POP- UNDER MAX
Graphical advertisement displayed in a separate window of a web browser when visiting the service or the web page.
Technical Requirements:
· Size: 750x550 pixels
· Weight: 30kB
· File format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 225% of the billboard price in the given WP channel
7.8 BRANDMARK
Graphical advertisement similar to Pop-up but is not limited by the window of a standard web browser. It may take any shape within the given area. It must include an “X” close button.
Technical Requirements:
· Size: 336x280 pixels
· Weight: 30kB
· File format: JPEG, GIF, FLASH
Price: 225% of the billboard price in the given WP channel
ekspres.wp.pl/index.htmlemerytury.wp.pl/index.html
encyklopedia.wp.pl/index.html
erotyka.wp.pl/index.html
erotyka.wp.pl/enter.html
film.wp.pl/index.html
finanse.wp.pl/index.html
fundusze.wp.pl/index.html
gielda.wp.pl/index.html
gierki.wp.pl/index.html
7.9 TOPLAYER
Flash animation allowing sound effects and animations in unrestricted configurations. The length of the projection of each of the parts and the frequency of projection to the user are set individually determined on a case-by-case basis.
Technical Requirements:
· Weight: up to 40kB;
· Toplayers must include an “X” close button;
· Duration: 10 sec. maximum
Price: 225% of the billboard price in the given WP channel
7.10 INTERSTITIAL
Full-screen Flash animation with sound effects allowed. The advertisement displays after the site has been loaded or prior to this. Interstitials must include an “X” close button.
Technical Requirements:
· Duration: 10s maximum
· Weight: 40kB
· Price: 300% of the billboard price in a given channel
7.11 COMMERCIAL BREAK
Advertisement loaded with the given service’s headline in the initial phase. In the next phase, commercial break disappears and the rest of the service loads.
Technical Requirements:
· Duration: 10s maximum
· Size: 750x450 pixels
· Weight: 40kB
Price:
· 300% of the billboard price in the given channel.
7.12 WATERMARK
The wallpaper containing the customer’s logotype can be placed as a background for WP channels (i.e. watermark). When viewing the given service, the users have a constant contact with the advertisement being the background of the read texts, which guarantees its high effectiveness. The way of presentation (single or multiple logotype, lean angle, size) is set individually determined on a case-by-case basis. Clicking on the watermark does not take the users directly to the advertised channel.
Technical requirements
· Weight: 10kB
· format: Adobe Illustrator (.ai) or Encapsulated Postscript (.eps)
Price: Calculated on the average number of users visiting the channel, the time of emission and the rate of projections per single user.
Wirtualna Polska must approve each emitted logotype and may decline the order for such advertisement without supplying any justification.
7.13 SCROLL ADVERTISEMENT
Movable advertisement in .gif or .jpg format, which moves along with scrolling of the site. Therefore, the advertisement always remains visible for the user visiting the channel no matter where he or she currently is on the page. Scroll advertisement must include an “X” button which sets it back to the initial position.
Technical requirements
· Analogical to utilised form of advertisement
Price: 150% of the chosen form of advertisement in the given channel
Disclaimer: Scroll Advertisement refers only to banner/billboard, skyscraper and box.
7.14 SCROLLER
Advertisement in the form of scrollbar displayed at the very bottom of the browser window. It may contain predefined text, graphical, animated or even interactive elements. In spite of scrolling the page by the user, the bar keeps its position.