Your Own Boutique
Name______
Market Segmentation / Student fully describes each element of Demographics, Location,Niche and adds any other element needed to identify the market. Refers to material from class.
10 --9 / Student describes each element of Demographics, Location, Niche.
8 / Student identifies some aspects of Market Segmentation.
7 / Student minimally identifies Market Segmentation or not at all.
6 -- 0 / Possible
Points
10 / Your Points
Product Development / Student fully describes the product line development including sources of inspiration, types of product and pricing and rationale behind it.
Refers to material from class.
10 -- 9 / Student indicates the product line development including sources of inspiration, types of product and pricing
8 / Student identifies some aspects of Product Development.
7 / Student minimally identifies product Development or not at all
6 -- 0 / 10
Advertising / Student describes which form(s)of media and why it is used to advertise the boutique. Refers to material from class.
5 / Student describes which form(s) of media to advertise the boutique
4 / Student mentions a form of media used to advertise the boutique.
3 / No form of media indicated to advertise boutique.
2 -- 0 / 5
Advertising example promotes the essence or feel of the store and encourages customer to buy.
5 / Advertising example promotes the store or encourages customer to buy.
4 / Advertising example needs better promotion.
3 / No example or an incomplete example given.
2 -- 0 / 5
Promotion / Student describes different promotions used, what time of the year, rationale behind the promotions.
10 -- 9 / Student describes one promotion used, what time of the year, with some indication of rationale.
8 / Student indicates one or two promotion(s) used,
7 / Student indicates promotion(s) used without explanation or no promotion indicated.
6 -- 0 / 10
Boutique / Student draws a schematic of the boutique indicating design and layout. A written description is indicated regarding the design, layout, merchandising theme, employees, and indicates why these are important to the success of the boutique.
Refers to material from class.
10 -- 9 / Student draws a schematic of the boutique indicating design and layout. A written description is indicated regarding the design, layout, merchandising theme, and employees.
8 / Student draws a schematic of the boutique indicating design and layout.
7 / Layout of boutique is incomplete or not done.
6 -- 0 / 10
PowerPoint / 10 or more slides
30 or fewer words per slide
Colors and fonts work well together (are readable and complementary)
At least 1 graphic on each slide
No mechanical errors
10 / Meets 4 criteria
8 / Meets 3 criteria
6 / Meets 2 or less criteria
4 -- 0 / 10
Presentation / Presented in logical order
At least 10 minutes long
Did not read from slide
Loud, clear voice
Exhibited excitement and engaged the audience
5 / Meets 4 criteria
4 / Meets 3 criteria
3 / Meets 2 or less criteria
2 -- 0 / 5
BONUS
Other / Student adds additional information and visuals to enhance the boutique’s concept.
5 / Student adds additional information to enhance the boutique’s concept.
4 / Some additional information is given.
3 / No additional information.
2 -- 0 / 5
Total Score
/ 651