WORKS OF ART, FASHION AND DESIGN

THE NEW LIFE OF EMBROIDERY AT ABILMENTE AUTUMN

The Festival that dictates the trends in creative crafts

with its two autumn events

Vicenza, October 19th-22nd and Rome, November 2nd-5th

Vicenza, July 19th, 2017 – No longer just grandma’s linen, doilies and the retro images we generally associate with the word embroidery. The next edition of Abilmente Autumn, the Festival of Creativity promoted by Italian Exhibition Group, the company born from the merger between Rimini Fiera and Fiera Vicenza, will showcase the most contemporary dimension of this precious traditional art, no longer simply a pastime but a refined technique used in combination with others to create works of art that become valuable home and designer furnishings, even inspiring the worlds of fashion and jewellery.

Embroidery and its most advanced forms will be one of the themes of the autumn edition of Abilmente in Vicenza, and will feature at the Embroidery and Crochet Show in the ‘Take your time’ area, developed around the works of two artists that have used embroidery as a form of artistic expression. The lace in the oil paintings of Elisa Rossi is depicted with such care and precision as to seem almost photographic. In the female bodies of Ilaria Margutti embroidery “enters” the canvas as if it were part of the flesh. Both underline the time and silence that embroidery, like painting, requires, an almost therapeutic pastime to offset the frenetic rhythm of daily life.

The art of embroidery is also expressed in more traditional ways thanks to the participation of the best Italian schools in the area of crochet, lace pillow, macramè, satin stitch and needle lace, among others. Visitors can discover and get to know more about the various techniques through workshops and demonstrations and also get a close look at the innovative potential of these forms of expression. In fact, embroidery is no longer to be associated just with linen as it can also be the focal point of interesting home furnishings. All of the schools will bring their free embroidered interpretation of a ceramic tile to Abilmente Autumn, which will become a unique wall decoration.

The key to Abilmente’s success today and its most distinctive feature is experientiality, i.e. the opportunity that enthusiasts have to construct their journey through the wonderful world of DIY in a wide-reaching way, covering patchwork and tricot, knitting, stencilling, home decor, embroidery and the creation of costume jewellery in order to find their creative dimension and discover manual skills they didn’t know they had.There will be two editions of Abilmente Autumn, on October19th-22ndin the pavilions of Fiera Vicenza and on November2nd-5th at Fiera di Roma, an area dedicated to Christmas, whose on-trend colour this year will be white. From decorations to the dinner table, from little gifts to create with your own hands to the most original ideas for wrapping your presents, Abilmente will provide a comprehensive panorama of all the things you can make using the various different techniques to make this Christmas truly unique.

ITALIAN EXHIBITION GROUP SPA: FOCUS ON

Italian Exhibition Group Spa is a new events company created by the merger of Rimini Fiera and Fiera di Vicenza. The group – which is presided over by Lorenzo Cagnoni, with Matteo Marzotto as executive vice president and Corrado Facco as managing director – closed 2016 with a consolidated pro-form turnover of 124.8 million Euros, a pro-forma EBITDA of 21.9 million and a consolidated net profit of 6.6 million. It is currently Italy’s largest trade show organizer in terms of turnover volume, with 59 products in its portfolio (including the Food & Beverage, Green, Technology, Entertainment, Tourism, Transport, Wellness, Jewellery and Fashion, Lifestyle & Innovation sectors). It also holds first place in terms of gross operating revenue and boasts a total of 216 events and congresses. The Group’s priority is to promote the internationalisation of these sectors and help them fly the flag for beautiful and well-made products around the world. The group already has a solid base in the international market, with a joint venture in the United Arab Emirates, notable presence in USA, China and India and projects launched in South America. IEG is also the leading Italian company in the conference and congress sector. In 2016, IEG attracted a total of 14,593 exhibitors and nearly 2.5 million visitors, at its Rimini and Vicenza-based exhibition and congress facilities.

AGENCY CONTACT

PR and MEDIA RELATIONS IEG – LIFESTYLE & INNOVATION

FiloComunicazione, Milan. Tel. +39 02 6599155

ABILMENTE 2017: PRESS CONTACT

Enrica Cremascoli

Daniela Fabbri

PRESS CONTACT ITALIAN EXHIBITION GROUP SPA

Elisabetta Vitali - head of national media & corporate communication

Patrizia Rovaris - head of international media & corporate communication