Work Group Accomplishment Highlights Over the Past 5 Years

Work Group Accomplishment Highlights over the Past 5 Years

Administration:

Work Group Accomplishments

Budget/Finance/Accounting/Pricing

See info for all work groups
Reduced deposit errors by implementing new end of day closing procedures
Implemented strategy for researching over/short in dailies
Implemented monthly review of transactions that impact the financial statements
Produce monthly financials for review and distribute to Golf staff
Produce monthly rounds to revenue analysis and distribute to Golf staff
Produce monthly journal entries to correct errors on the financial statements
Annually review account balances for expiration, corrections, unclaimed property
Annually identify unclaimed property and turn over to State of Utah
Annually review the retail inventory value for balance sheet
Direct meetings to prepare annual budget
Implemented personal services calculator to streamline budgeting process
Implemented budget templates that streamline the budget process
Produce annual budget after input from each golf course and administration staff
Restructured Golf Administration Office to improve separation of duties and related control of financial transactions at all locations.

Personnel/Training/Leadership/Internal Communication

See info for all work groups
Implemented strategy to reduce administrative staff and process inefficiencies
Added annual customer service training seminars for full-time and seasonal employees
Implemented monthly customer service hero recognition
Regularly focus on complimenting and encouraging work groups for their effort and success
Implemented annual cash handling training
Implemented weekly reports for each work group

Facility Conditions/Capital Improvements/Sustainability

See info for all work groups
Developed comprehensive $20M Golf CIP Proposal including funding plan and project priorities, and worked for past five years to obtain approvals and implement necessary improvements. These improvements are aimed at keeping the Golf Fund financially self sufficient by decreasing water and related labor costs, increasing revenues, and improving infrastructure to keep golf courses attractive to the public in a highly competitive public golf market
Completed acquisition of property along Redwood Road where Rose Park Driving Range was expanded
Completed sale of Rose Park property near #17 tee area to Guadalupe School. This money funded driving range and restroom projects
Completed driving range and restroom project at Rose Park
Completed numerous projects in concert with food & beverage concessionaires
Worked with Administration and City Council to implement $1 per nine-hole round CIP Fee to assist with $20M CIP Plan priorities
Produce monthly water usage analysis
Produce monthly CIP Fee allocation and analysis

Customer Service/Pro Shop Operations/Retail Merchandising

See info for all work groups
Emphasize to employees at all meetings that focus is on customer service
Implemented training and recognition program
Developing customer service standards
Implemented strategy to eliminate cash handling in administration office
Produce monthly retail profit margin analysis
Produce reports to show old inventory items for Golf staff to evaluate pricing strategy/sales
Implemented retail purchase tracking form that follows point from order to product receipt to payment and recording into financial system.
Implemented monthly review of retail purchase order form for each golf course
Implemented monthly inventory spot checks form and review
Implemented strategy to install cameras to reduce inventory losses
Reduced inventory loss as a result of new strategies in merchandise placement, shop layout, staff awareness and cameras
Perform annual inventory spot check of retail merchandise at each golf course
Perform annual inventory audit of all retail merchandise at each golf course

Directed, implemented and managed the procurement of a new system-wide point of sale/tee sheet management/remote call center program for Salt Lake City Golf in March of 2011. Managed bid process, negotiation of contract terms, transfer of data from old system to the new system, installation, training and system monitoring. Total cash savings of utilizing new system and negotiated payment in golf trade as opposed to cash method is estimated at $81,000 annually.
Use of the reservation call center reduced direct calls into pro shop staff by a significant amount and ensured that nearly all incoming calls were handled by a live reservation agent. This process has improved our ability to handle incoming calls and has nearly eliminated busy signals. The total of calls handled by the reservation center for 2012 was 60,164. Total green fee revenue from these booked golf rounds was $3,100,703 for 2012. For comparison, the number of calls received in 2011 by the replaced automated telephone system was 23,155.
Work with pros to develop advertising campaigns and communication program for retail merchandise promotions

Marketing/Promotion/Advertising/Social Media/Public Relations

See info for all work groups
Implemented and managed the promotions and operational aspects of the LoyalTee Discount Card in February 2012. Through the end of December 2012 there were 1,963 memberships sold and the revenues from card sales and green fees totaled $546,695. Membership sales and revenue exceeded initial projections.
Use of the reservation call center helped to grow our customer email database exponentially. In March of 2011 the number of address in our email database was 6,415. By the end of 2012 our email database contained 60,123 addresses
Social Media marketing –Successfully positioned Salt Lake City Golf as the leader in the Utah social media market. Salt Lake City Golf has more followers on Facebook than all of our surrounding competitors combined
Implemented dozens of new advertising, communication, and promotional programs to increase rounds and revenue on an annual basis at all golf courses. Some of the programs promote SLC Golf while others are course specific. Given our limited budget, emphasis on social media and data base marketing is a top priority.

Group Outings/Tournaments/Special Events

See info for all work groups
Work with golf professionals to prepare promotional and operational materials for group outings, tournaments, and special events.
Implemented industry-leading Summer of 100 Events program in 2012. A special event or contest was held almost every day during the summer months. The focus of this program was to communicate that every day is a special event at SLC’s golf courses.

Junior/Student/Adult Player Development

See info for all work groups
Worked with golf professionals to expand Chevron Youth on Course program to include parent/junior scramble series, Tom Sorensen SLC Junior, girls league at Nibley Park, commence high school/prep golf academies, increase number of PGA Junior Golf Connection events held annually, encourage golf professionals to provide complimentary instruction programs to at risk groups in their areas, and encourage golf professionals to assist with boys and girls high school teams.
Implemented the $5 PM junior rate when at least one adult is in the foursome.
Implemented annual approved instructor program.
Implemented 10% lesson fee paid by instructors that is retained by City to fund hard dollar payroll expenses and basic facility usage fee.
RegOnline online junior golf clinic system was adapted and implemented in 2010 – Allowed online clinic registration and payment processing for the first time within our golf program.
Added adult clinics to RegOnline system in 2011.
Creating annual packets for our Chevron Youth on Course program and other junior golf programs.
Annual and regular communication / promotion to the public on golf clinics/programs being offered through Salt Lake City Golf.

Administration/Policies/Procedures

Improved the cash handling process and procedures
Annually train Golf staff on cash handling process and procedures
Improved the inventory control procedures
Annually train Golf staff on inventory control procedures
Implemented golfer accounts process and procedures

Set/make changes to policies and procedures as needed.
Educated all golf employees (including seasonal) on Golf and City policies and procedures.
Ensure all policies and procedures are being followed.

Technology/Equipment/Fixed Assets/Materials & Supplies

Annually input and review fixed assets

Development of new golf website, which included online sales capabilities. During the summer of 2012, the website saw an average of 523 unique visitors daily.
Successfully positioned slc-golf.com as top search engine return across multiple search engines.
Development of new mobile website which will allow customers to book tee times directly from their smart phone. A first in the Utah golf course market.

Food & Beverage/Contract Management/Non-Retail Purchasing

Retained new food & beverage concessionaires for Mountain Dell, Nibley Park, and Wingpointe.
Updated Neptune Divers agreement
Emphasize purchasing compliance to all employees.
Reconcile concessionaire payments monthly
Improved billing to concessionaires for utilities usage

Bonneville Pro Shop:

Work Group Accomplishments

Budget/Finance/Accounting/Pricing

Per new procedure where each work group is responsible for budget requests, drafted annual revenue, expense, and staffing budgets for up to 17 employees
Instituted better sales ideas for shop
Improved special orders for customers (on time)
Cut retail purchasing by 14,000in FY 2012 and increased sales by 20000
Focusing on FPD and LoyalTee card sales and providing information for golfers
Improved labeling procedures of merchandise before it enters pro-shop.
As requested by Golf Director, implemented reductions to budgets while keeping services up.

Personnel/Training/Leadership/Internal Communication

Attended and utilized SLC communications and training information
Continuing education on shop procedures
Attended PGA pro shop merchandising seminar 2010 with Rick and Gina
Staff has been admirable in keeping track of Comp Golf.
Inclusion of seasonal staff in routine merchandise orders
Staff is introduced to Reps when they visit
Periodic review of policies with staff
Trained staff and improved yearly of EZ Links programs
Include always staff input on ideas and question for EZ Links and Vision Perfect.
Calendars provided monthly for Maintenance staff and Café.
Daily visits with Superintendant and his staff.
Rick Allison, Assistant Pro, completed PGA schooling and earned PGA membership.

3.Facility Conditions/Capital Improvements/Sustainability

Improved rotation of cart fleet during daily usage
Window shading improvements, paint and pictures
Worked with Western Foods on Café project (pictures, televisions etc.)
Renovated Superintendent’s office downstairs.
Changing to proper light bulbs and settings
Safe hanging for chargers
Involved with information for Yamaha and Siemens studies
New two way radios for pro-shop
Furnaces reviewed and revamped to save energy.
Constant use of paper and plastic refuse containers

4. Customer Service/Pro Shop Operations/Retail Merchandising

Staff signage for lessons in shop and on range
Changed entry door to pro-shop which added sales &helped café sales
Steve added furniture from home to accessorize shop displays
Rearrange shop displays monthly and for holidays.
Established new vendors and products each year
Always inform golfers of LoyalTee ad FPD
Demo Days for men and women. Chipping and Putting demo.
Vendor tents for Ladies and Men’s tournaments on first tee.
Consulted with Mike Wagereich former owner of Village LTD Clothing on shop presentation

5. Marketing/Promotion/Advertising/Social Media/Public Relations

Always promoted LoyalTee and FPD
Weekly if not daily use of Facebook information about the course, tournaments and events
Attend Neighborhood Council meetings of Sunnyside East and Yalecrest
Assisted in providing historical information for Foothills Community History Project
Historical information for other Sunnyside area projects
Established new logo
Utilized logo on widows of clubhouse
Returned lost items to golfers at their home, when appropriate, at season end when they cannot get to the golf course
Shuttled stranded golfers to hotels if Cabs are late.
Be a Good Neighbor daily
Retrieved lost dogs to families
Visit regularly with driving range neighbors just to say hello!
Meet with new neighbors.
Participated in Bonneville Elementary School Carnival with putting and chipping
Donate yearly to Uintah Elementary School for Fund raising event
Introduced Golfzilla Balloon to opening Jr. League in 2012
Donate Lessons to local charities including Deseret Medical, U of U. and Cystic Fibrosis
Sponsored a golf hole for Urban Utah Ladies tournament (now Bonneville Ladies Challenge)
Striving to be female friendly at all times
Constantly promote the routing change of course and how it has improved pace of play
No fivesomes has improved pace of play!

6. Group Outings/Tournaments/Special Events

Increased participation with:
U of U Alumni Association
U of U Football Alumni
Cosgriff School
Morgan Family Tournament
US\Japan Jr. Event
High School Reunions
Wells Fargo Event
Added US Marines Toys for Tots Tournament (2012 will return in 2013)
Instrumental in establishment of Bonneville Ladies State Challenge Tournament (Urban Utah)
Initiated Re-pairings for Championship Flight for RCK Salt Lake City Am
SLC Amateur one of the most prestigious events on the UGA calendar
Worked with Men’s League to post City Open and SLC AM pairings on their website
Conducted numerous USGA and UGA qualifying events
Calendars provided to Maintenance staff and Café for monthly events

7. Junior/Student/Adult Player Development

Bonneville Jr. League grown from 35 players to 150 players this past year
Clinics added yearly for Juniors and University of Utah programs
Men’s League increased to 200 players
Meet with both Ladies Leagues on a regular basis
More Teacher participation in all aspects
More Teachers Steve, Rick, Greg, Mike
Charitable donations of lessons to schools, hospitals and other funds.
Signs recognizing our teaching staff on range and in clubhouse
Better information to parents yearly with flyers and Facebook.
High School participation with teams, clinics and region tournament.
Boy Scout Clinics and lessons for merit badges

8. Administration/Policies/Procedures

Trained Staff to be on point with Comp policy
Staff reviews and always open to questions about Cash handling and inventory
Review with staff bi-monthly
Assigned staff to participates in:
Input of League payouts for merchandise
Tournament and League score in-put
Signs and announcements
Not afraid to ask Dave questions
Ordering and selection of goods sold

9. Technology/Equipment/Fixed Assets/Materials & Supplies

Added VP software for Tournaments and Leagues
Cleaned up Ladies area in Café.
Hung pictures and painted
Received a donated TV for shop
Vintage-style clock placed on first tee weather permitting
Kept garage area clean and operating efficiently
Ball washers
Steam Cleaner
Ball dispenser
Garage door
Scoreboard services for pre printed score sheets for tournaments from John Winchester
Added three wheel pull carts to fleet , great appearance

10. Food & Beverage/Contract Management/Non-Retail Purchasing

Worked well with re-do of Café in updating and cleaning with Western Foods. (Pictures, furniture, window shading, scoreboard.)
Calendars for western Foods provided for Tournament and event planning on a monthly basis

Bonneville Maintenance:

Work Group Accomplishments

Budget/Finance/Accounting/Pricing

Improving facility while consistently dealing with budget cuts every year and rising costs on chemicals and gas and water etc.

2. Personnel/Training/Leadership/Internal Communication

Training every employee on all types of equipment.
Daily visits with Pro shop staff
Pros shop includes monthly calendar to aid in preparation

3. Facility Conditions/Capital Improvements/Sustainability

Give customer the best conditions even though we have old and deteriorating infrastructure.
Still staying ahead of competitors
Leveled 5 par three tees
Planted new trees
Constant repair of obsolete irrigation system
Built driving range tee dividers to save money
Repaired cart path transitions around the golf course
Cleared and landscaped around entrance feature
Assumed responsibility for property between fence and Foothill

4. Customer Service/Pro Shop Operations/Retail Merchandising

Being as nice and polite as possible to our customers
Idling down equipment or turning off equipment
Keeping pro shop notified of any issues

5. Marketing/Promotion/Advertising/Social Media/Public Relations

Visit with neighbors concerning issues surrounding facility

6. Group Outings/Tournaments/Special Events

Prepare for tournaments or group outings and shotguns
Consistent in giving our customers a great experience.
Rely on monthly calendar

7. Junior/Student/Adult Player Development

8. Administration/Policies/Procedures

Follow all policies that the city mandates even if we feel different about it.

9. Technology/Equipment/Fixed Assets/Materials & Supplies

Keep up with new technology and breakthroughs that will help us do our jobs better and more cost effective.
Do our best to take good care of our equipment and keep costs down for repairs
Diligent in finding replacements for out dated system
Added old reel grinding equipment to shop to assist with mower maintenance
Utilize baskin house for additional materials and supplies storage

10. Food & Beverage/Contract Management/Non-Retail Purchasing