‘Willy Brandt’ and ‘Taika’ are the Champions of the PEACE ONE DAY CUP 2010

Herzogenaurach, Germany, 21 September 2010 – Following the historic handshake between adidas and PUMA exactly one year ago, this year’s International Peace Day was marked by the PEACE ONE DAY CUP 2010 in the home town of the two companies, Herzogenaurach. A total of 192 adults and children – including adidas and PUMA employees, representatives from the town administration, local churches, and teachers and pupils from Herzogenaurach’s four schools – gave their best to win the Peace Trophy for their team. Team Taika (which means ‘peace’ in Lithuanian) became the schools’ Peace One Day Champion by defeating Vrede (which means ‘peace’ in Afrikaans) by 2:1 in the final. In the adult final, Team Willy Brandt won 2:0 against Team Al Gore. The CEOs of adidas and PUMA, Herbert Hainer and Jochen Zeitz, together with football player Javier Pinola, presented the winners with the Peace One Day Trophy as well as tickets for the Bundesliga match between 1st FC Nuremberg against VfB Stuttgart in the easyCredit stadium on September 22.

“The World Cup in South Africa spectacularly showed that football fans from all nations and religions and of all ages and genders can peacefully join together in their celebrations. Sport has the power to bring people together and overcome barriers”, stated Herbert Hainer, CEO of adidas AG. “Here at adidas, we were pleased to join PUMA and the city of Herzogenaurach to once again support the PEACE ONE DAY initiative this year.”

“Following last year’s historic handshake between adidas and PUMA, we are extremely pleased that our joint initiative in support of PEACE ONE DAY and Peace Day was supported by the city of Herzogenaurach for the first time this year,” stated Jochen Zeitz, CEO of PUMA AG. “Together with the schools and various organizations in Herzogenaurach, we spread the message of a peaceful and community-based gathering at the Peace One Day Cup 2010 far beyond the city limits and, in doing so, hope to make a positive contribution to peace.”

Through this event, adidas, PUMA and Herzogenaurach supported Peace Day together for the first time to unite people through the power of sports and promote the urgent need for a peaceful co-existence.

Media contact:

PUMA AG

PUMA-Way 1

91074 Herzogenaurach

GERMANY

Ulf Santjer

Tel: 09132 / 81 2489

Fax: 09132 / 81 42489