Will it Fly_ (With Pat Flynn)
Male Speaker:WelcometoBuildYourTribewithyourhost,ChaleneJohnson.
ChaleneJohnson:Hey,thanksforjoiningme.ThisisChaleneJohnsonandI’mheretoday on BuildYourTribewithPatFlynn.YoumayrememberthatPatwasherebackinDecember.WesurprisedPatbystartingthis like impromptucampaigntoraisefundsbecausePat,twoyearsagoorayearago?
Pat Flynn: Ayearago.
Chalene Johnson: Ayearago,forhisbirthday. And he was like, you knowwhat, Idon'twant you toraiseandsendme a bunchofgifts,IreallywouldloveitifyoudonateitandwecouldhelpraisefundstobuildaschoolinGhana,AfricawiththehelpofPencilsofPromise and IthoughtthatwassuchacoolthingbecauseI’muncomfortablegettinggifts.Idon'tknowwhy,butIlovetogivegiftsbutI’mreallyuncomfortablewhen I get gifts.I’mawordsofaffirmationkindofgirl.
Pat Flynn: Doyouwanttohearafunnystory?
Chalene Johnson: Yeah.
Pat Flynn: BeforeIgothere,IaskedmyassistantstodosomeresearchtoseewhatgiftIcouldgetyoutothankyouforeverythingthatyou’ve doneforme in allinspiration and shecouldn'tfigureitoutbecausesheevenaskedallyourpeeps and they'relike,"She'sreallynotintogettinggifts."
Chalene Johnson: Yeah. I’d love nothingmorethanaletter, a handwrittenletter, I am justlikethat. It touchesmeandIsavethem and so,anyways,that'swhyIthoughtwell,Ithink this is suchacoolideaandwhenPatwashereinDecember,wedecidedimpromptutodothatliveonPeriscope.Iwasexpectinglike, oh thisiskindofimpromptu.Ihaven'tgivenitmuchthoughtandthere'snotatonofpeople on Periscopeatthattime and Iwasn'texpectingittogogangbustersbutthere'ssomanypeoplethatwereconnectedtoyouonPeriscopeandsomanypeoplewhospecificallyaredescendantsfromAfricawhoarehereandtheirparentswereAfricanimmigrantsandpeoplewhoIdidn'trealizehadactuallygonetoschoolinGhana,Africa and theygotinvolvedinitand the wordjustspreadandthat'slikethepowerofsocialmedia and within 24 hours’time,wewereabletoraiseandBrettandIpledgedtomatchdollarfordollareverybody'sdonation.
Pat Flynn: Thankyouforthat.
Chalene Johnson: Absolutely and becauseofjusthowcoolsocialmediaisandhowgivingpeopleare,wewereabletoraiseenoughmoneytobuildanotherschool and that'scrazy.So, I thankyouforthatinspiration.
Pat Flynn: No,thankyou.Imean,everybodywatchingandlistening,youguysbuiltaschool.SoI'llmakesuretokeepyourpeoplepostedat--
Chalene Johnson: Yes, it’sinsane.It'skindofcrazy.ButinthatwholeexperiencewewerealsoabletointerviewPatandtalktohimaboutaffiliatemarketingandsomanypeoplefollowedupaskingaboutbusinessideasthattheyhave.So,IwanttohavePat'sbacktodaybecausePathasabookcomingoutshortly.When is the bookrelease?
Pat Flynn: February1st.It'scrazy.
Chalene Johnson: It'scrazyandthebookwasbornofthisreallycommonquestionthatsomanypeoplehaveislike,I'vegotthisidea.Willitwork?So,canyoutellusalittlebitaboutthebook?
Pat Flynn: Yeah. So it’s called"WillItFly?"Howtotestyournextbusinessideasoyoudon'twasteyourtime and money and Ithink that just speaks to exactly what thebookisabout which is thatideathatwehavethatwedon'tmoveforward with becausewejustaren'tsure.Wedon'twanttowastethattime.Wedon't want to waste that money have we known if what we are working on is actuallygoingtoworkforus.
Chalene Johnson: Yeah.
Pat Flynn: And actually,thisissomethingthatisn'tnew,thistopicofvalidation and there is actuallywaystotestand kind of – this bookisawaytogothroughanumberofdifferentlitmusteststounderstandwhetherornotthisideaisrightforthemarketyou'regettinginto butmorethanthatandIthinkthemostimportantpartiswhetherthisideaisrightforyouasaperson.Isitalignedwithyourgoals?Isitalignedwithyourlife?Isitalignedwithyourstrengths?Likeifyoulookbackinyourhistories, does this actuallyfollowthatsame trajectory ofthethingsthatyoulikeorisitactuallysomethingyoudon'tlike.Alotofpeoplegetintobusinessjustbecausethey could getintobusinessandtheyaren'thappy,eveniftheyaresuccessfulasabusinessperson.
Chalene Johnson: Whatdoyouthinkcausestheunhappinessormaybeabetterwayofstatingthatis,whydoyouthinkpeopleaccomplishgoals,startbusinesseshavesomesuccess,butyet,theydon'tfindhappiness?
Pat Flynn: Becausewe'rethinkingmoreaboutthebusinessitselfratherthanwhatthatbusinesscandoforus. You know, a lotofpeoplegetintoentrepreneurshipbecause we are like, weneedchange,weneedtogetawayfromthe 9 to 5 andhaveourownthingtohavethisfreedom.Yet,theygetintoacertainkindofbusinessthattheyfeellikethey'reaslaveto,whichisnotgoodespeciallyifit'sonethatyoudon'tnecessarilylike and all that takesisafewlittlethoughtexperimentsandexercisestojustunderstandandputyourselfinthatplaceofreally feeling thisbusinessinthefuture.Itissomethingthat'sactuallygoingtoworkoutforyou? And you know, there is a lotofcasesinmylifewhereIhavesaidnobecausetheyjustdon'talignwithwhereIwanttobeorwhoIwanttobe.
Chalene Johnson: That'sgood. I mean, it’s goodtohavethatforethought. So the firstthingIwanttoaskyouaboutisIwilloftenreadlikeon Infographics,it'llsay,"Neverletanyonediscourageyou.Goafteryourdream."AndI’d kindoflikecringewhenIseethatbecauseIdothinkifyouwanttoaccomplishsomethingandgoafterit,that'sgreat.Butyoushouldhavementorsandpeoplearoundyouthataregoingtoaskyoutherightquestionsandaregoingtogetyoutopauseandsay,"Areyousurethisisagoodidea?"It'snotthattheydon'tsupportyou,butareyousurethisisagoodideabeforeyougodevotingyourlifeandmoneyandenergyandeverythingelse.So,speaktothatpersonwhohastheirfingers in the earslike,"I’mnotlistening.I’mnotlistening.IhaveallthesepeopletellingmeIshouldn'tdoit.Howmuchshouldtheybelisteningtootherpeople?
Pat Flynn: Youshouldlistentothembecausesometimesit'shardtoseewhatit'slikefromtheoutside. We can be so involved with whatwe'redoingthat--
Chalene Johnson: Inthoserose-coloredglasses?
Pat Flynn: Right.Exactlybutit'salsoimportanttoknowthatifyoutrulybelievein that thingthatyou'redoing,thenyou'vegottokeepgoing no matterwhatpeoplesay and Ithinktheidea is, well, do youknowwhereyou'regoing? A lot of people say they do orhaveaninklingthattheyknowwherethey'regoing and whattheirdreamisbutdoyouactuallyknow.It’slikegettingin the carorflyingaplaneandjustgoing.They'regoingthrough their emotions, they are traveling.They'regoingsomewherebutifyoudon'tknowwhereyou'regoing, you are eventually going to runoutofgas.You’regoingtobegroundedandyou'regoingtohaveahardtimetryingtogetbackupagain.So reallyfocusingonthosegoals evenbeforewestarttalkingaboutlike,well,thisideathat I haveandhowitfitsintothemarket,it'sveryimportanttounderstand, well whatisitthatyoureallywant.
Chalene Johnson: Howdoyouhelppeoplefigurethatout?
Pat Flynn: Well in thebook, there is anumberofdifferentthoughtexperiments,whichIlovebecause--
Chalene Johnson: Thoughtexperiments?
Pat Flynn: Yeah,andIlovethat,becauseit'slike--
Chalene Johnson: Itsoundssosci-fi.
Pat Flynn: Right totally. And so there'soneforexamplecalledtheairporttests.So,Chalenelet'sjustsayforwhateverreasonwedon'tconnectforanumberofyears. Thatobviously wouldn’t happen but weseeeachotherfiveyearsdowntheroadattheairport.We'rebothtraveling to differentconferencesorsomething and IseeyouandIgo,"Chalene,sogreat toseeyou."
Chalene Johnson: Pat!OhmyGod.
Pat Flynn: Yeah.Right.
Chalene Johnson: Whereareyougoing?
Pat Flynn: And I go, how islife?How is lifetreatingyou?Andyousay,"Itisamazing.Lifecouldn'tgetanybetter."And then Isay, but why? And if youthink at thatmoment,whenapersonasks you, but whyareyousayinglifeisawesome, it reallyputs thingsintocontextandactuallyifyoudivideyourlifeintoyourtopfourcategorieslikeforme,forexample,it'sfamily,professional,financial,andhealth.Thosearethetopfourcategoriesformeinmylife.Youstartlistingoutforyourtopfourcategories.Whatwouldmakeyousaythatfiveyearsfromnow and when youseeitonpaper, when yougothroughthatexercise,itreallyputsthingsintoperspectiveandactually it weedsoutalotofdecisionsthatyoumayhavemadeotherwise.
So,that--
Chalene Johnson: Ilikethat.
Pat Flynn: You know it’s like…
Chalene Johnson: I’mreflectingonifIhadgone through thatthoughtexperimentbeforeIstartedmypreviouscompany,PowderBlueProductions,andIwasonyourshowwhichwasgreat.Thankyou.SmartPassiveIncome and Ihadabusiness. My husbandandIranabusiness with certifiedfitnessinstructors.Wemadefitnessapparelthatwasaseparatecompany and we alsoputonbigfitnessmotivationalcamps.
Iguess,Ididn'tknowwhatIdidn'tknow. Right, like so hadIthoughtaboutwhatlifewouldbelikebeforeIstartedthatbusiness,IwouldhaveassumedthatIwouldhavehadalotmorefreetimethanIdid?IwouldhaveassumedthatIwouldhavehadlessstressthanwhatIdidlikeIdidn'tknow and then onceIwasin,Iwaslike,"Help!HowdoIgetout?" Like this isnothowIwanttolive.ThisisnothowIwanttofeel.So,IguessIwanttoaskyou,Iwanttoputyouonthespotandsay,howdopeopleknowwhatitisthey'regoingtoexperienceiftheyhaven'tbeenthroughit?
Pat Flynn: Youtalktootherpeople.Absolutely. It’s #1 waytodoitandformewhenIfirststartedonlinebusiness and Istartedexperimentingwithalotofnewbusinessideas,Ikeptthosethingssecret.
Chalene Johnson: Why?
Pat Flynn: Acoupleofreasons.One,Iwantedtosurpriseeverybody.Iwantedtojustworkon it on myownlittlelaboratory and I comeoutandrevealandhavethisbiggrandiose like eventand--
Chalene Johnson: Wasitevera – becauseI will hearalotofpeoplesay,"I’ve gotthisideaforabusinessbutIwanttotellyouunlessyou'llsignthisnondisclosure." And I’mlike,"Listen,Iain'tgottimetostealyourbusiness."
Pat Flynn: Right.Thatwas my secondpoint,likepeopleareafraidthat other peoplearegoingtostealtheirideas and if you'retheonethat'sfocusingonthat,peoplemightthinkit'sagreatidea and they mightevengetaroundthat.Theywishtheyhaddonethesamethingbutthey'renotgoingtodoit.Theyarenot going to be asmotivatedasyou.
Chalene Johnson: Howdoessomebody-because,Igetthose enquiries and Iknowyoudotoo,fromstrangerswhoarelike,"Iwanttotakeyououttolunch or Iwanttobuyyoucoffeeandpickyourbrain."Becausetheywanttoknowwhatisitlikeandwe'rebusy,sowehavetoprotectourselvesandmakesurethatwejustcan'tdothat.There’snotenoughhoursintheday.So,howwouldyourecommendsomebodygetaccesstosomeonewho'sdone that thing or done somethingsimilartothatthing?
Pat Flynn: Right well,youdon'tnecessarilyhavetogetaccesstothatpersoninrealtime.Youcangetaccesstotheirbrainandtheirthoughtsandtheiremotionsandtheirexperiencesthroughthingsliketheirpodcasts ortheirblogortheirbooks.
Chalene Johnson: Justlistenpeople! Don'tyoufindthatsuccessfulpeoplearethemostgenerouswiththeirpath,theirjourneyandhowtheygotthereandexactlyhowitcametogether?
Pat Flynn: Yeah.Absolutely.Imean,theywanttoshareeverythingbecausetheyrememberhopefully,thegoodonesatleast,rememberwheretheycamefrom.Youknow,Jennyfromthe Block.So,youwanttomakesure that youconnectwiththeJennyfromthe Blockandagain,notnecessarilyhavetobeoneofthem.However,there'snothingwrongwithaskingtotakesomebodyoutforcoffee.Youneverknow.IactuallypersonallylovetogoouttocoffeeorlunchwithpeoplewhocomeinthroughSanDiegoand--
Chalene Johnson: Justrandom?
Pat Flynn: Yeah.Justrandom.
Chalene Johnson: Idonot. I do not. Youknowwhy,andI’lljustputitoutthere.BecauseIhavesomanyamazingpeopleinmylifethatIdon'thaveenoughtimetospendwith.So,forme,Ialwaysfeellikewhenacompletestranger,whoIdon'tknowand they are like, you know, they’ve gotagreatstorybutIdon'thaveapersonalconnectionwiththemliketheyhaven'tinvestedperseinme,otherthan like listening, right. For me,itisaprioritytospendthattimewithallthepeople that I don'thaveenoughtimeforandthatis just thehonesttruth.
Pat Flynn: Iseeexactly where it came from.
Chalene Johnson: Buthowever,ifIhavesomeonewhohasthey'vedonemyacademiesandtheydotheworkandthey'reasuccessstory,there'snobodyacoachwantstorootharderfor, than thekidontheteamwhoactuallyiscoachable.That'stheexception,Iwouldsay.
Pat Flynn: Thoseareusually the peoplethatIwanttospendtimewith, however,I’mindowntownSanDiegoeveryWednesdayandIjustopenmylunchupforanybodywhocomesin.So,that'sjustmywayofbeingabletonotfeellonelyinthespacebecausemywife,she'samazing,butanytimeIstarttalkingaboutbusiness,she'slike—So I need – that’s me and that'soneofthethingsIactuallylearned aboutlookingatmyhistorywhichislikeoneoftheotherthoughtexperiments, and what I like to call the historytest.
Lookingbackatallofyourpreviousjobs,yourvocationsandmaybethejobthatyouhavenow,andvolunteerworkthatyou'vedone,clubsthatyou'vebeenapartofandstartpiecingtogether,whyyoulikethosethingsorwhyyoudidn'tlikethosethings?Youcanstarttocreatepatterns.Itsoundssosimple, right?
Chalene Johnson: Whatpatternsdidyouseeinyourself?
Pat Flynn: IfoundoutthatIlovebeingaroundpeopleandIlovegettingrecognitionforwhatIdid and that’s somethingIdidn'tgetinthearchitectureworld.WhereIwoulddoall this work, stay up two days straight to work on thingsand I would just be apartofproject.
Chalene Johnson: Well,that'sreallyhardtogetwhenyouareasolopreneur.Thereisnolike,"Ohguesswhat?You'reemployeeofthemonth."
Pat Flynn: Right.Butyoucandirectlytouchaperson'slifeinaway where theywillbemorethanhappytogooutoftheir way to say thank you and like Ido,justatonofmailandhandwrittennotesandthosearemyfavoritethingsbecauseitshowsme--
Chalene Johnson: So, you kindof – it’s even like recognitionlikeyournameonaplaqueor--
Pat Flynn: No, no, no….
Chalene Johnson: Youmean,like,"Hey,thanks!Ilearnedthisfromyou."
Pat Flynn: Right.Exactly.Thankyouforclarifyingthat.
Chalene Johnson: Yeah.That'sme.BecauseIdon'tlikerecognitionbutmyabsolutefavoritethingiswhensomeonesays,"Ilearnedthisfromyou." Like Ilovebeingacknowledgedasateacher.That'severything.
Pat Flynn: Yeah, that’s such a great feeling.
Chalene Johnson: Commonthingsthatyoufoundinyourpastworkexperienceandthingsthatyouenjoyeddoingincludedlikethankyourecognitionandwhatwastheotherone?
Pat Flynn: Beingaroundpeople.
Chalene Johnson: Beingaroundpeople and what else?
Pat Flynn: TherewerealotofthingsthatactuallyIdidn'tlikewhichwasstayinginoneplaceatthesametime.So sitting on my desk for example….
Chalene Johnson: Likephysically, okay.
Pat Flynn: Or I hadanotherjobwhereIhadtostandinoneareaforabigtime,soagain,it'slikethesesmalllittlethingsbutifI’mcreatingmyidealfuture,Iknowwhatnottodo and it’s funnybecausewegothroughthemotionsoflifeandwedon'tunderstandordon'teventhinkaboutwhywelikeordislikesomethingasit'shappening.It'sonlywhenyoulookbackandmaketheseconnections and patternsthatyoucanactuallysee and thenbegintocraftyourownfutureandseehowthisideaactuallyfitsintothat and a lotoftimes,itcompletelyfits.It’sverymotivating.Sometimes,forpeoplewhohaverunthisexperimentwith,it'simmediateredflagandtheylike,"Thankyouforshowingmethisnowinsteadoffiveyearsfromnow.
Chalene Johnson: How often people reallyseeit?Likereallyidentifyit,forme,Ilovetheideaofahistorytest.Takingthattest,IknowfrommyhistorythatI’mreallyunhappyifI’monsomeoneelse'sregularschedule.Ilovetheabilitytowakeupeverydayandgo,"Iwonder what IfeellikedoingtodayandIhavesomethingscheduledandIcancancelitifIwant."ThatmakesmesohappylikeevenifI’mnotgoingtocancelanything,knowingIhavethatfreedom,makesmefeelaliveandsoanytypeofjoborcareerorbusinessthatImightlookat,it'snotgoingtoflyforme,ifIweretotakethehistorytestandrecognizethatIdon'tlikethatkindofforcedstructure.So,that'sagreattest.Whatotherkindoftestscanpeopleexpect?
Pat Flynn: Well,thelastonethatIshowinthebookagain,aboutbusinesstoselfassupposedtobusinesstomarketwerehowthatproduct--
Chalene Johnson: Businessitselfmeaninglikedecidedthatworksforyou?
Pat Flynn: Right.ThisisthebigoneiswhatIliketocallasharkbaittest.ItkindofputsyouinthescenarioofbeingonSharkTank,theshow,whereyougoinfrontofinvestorsandit'sveryintimidating.Youcanfastforwardpastyourpitchbecauseatthispointinthebook,youdon'tknowwhatyourideaisexactlyis.It’skindofamorphousthing.Ihelpyoudefineitlater,butthepointiswhat'sstoppingmefromhiringsomebodytodotheexactsamethingthatyou'regetting?Whyareyouspecial?
It'saveryharshquestion,looksthewayheputsit,butit'saverynecessaryquestionforustoanswernow.Ifyoudon'tknowthatanswer,whatmakesyouspecial,you'renotgoingtowin.You'realwaysgoingtobelikesomebodyelseorsecondbest.Youwon'tbeabletounderstandwhatyoursuperpower.Icalleditinthebook"yourunfairadvantage".It'slikewhat'sthatthingthatyouhaveovereverybodyelse.Agoodexample--
Chalene Johnson: Doyouthinkmostpeopleknowthataboutthemselves?
Pat Flynn: No,theydon't.
Chalene Johnson: So,howdoyou,ImeanlikeImeetpeopleallthetime,whoI’msoblownawaybythegreatnessthattheydon'tseeinthemselves.Ithinkit'sprettycommonforpeopletobesoclosetowhotheyareandthey'relike,"That'sabigdeal?
Andyou'relike,"Yeah.It'sareallybigdeal.That'swhatmakesyouspecial."
Pat Flynn: So,howdoyoufigurethatout?
Chalene Johnson: Yeah.
Pat Flynn: Well,actuallyIgotanemailfromoneofmygoodfriendstheotherdaywhowasgoingthroughtheseexperimentsandhesaid,"Youknowwhat?I’mgoingtoaskyouwhatyoufeelisspecialaboutme?"So,askingotherpeopletotellyou-otherpeopleyoutrust,whoyouknowthat--
Chalene Johnson: Andthenbelievingthem.
Pat Flynn: Yes.Itwasaboutsevendifferentkindsofspecialpowersthatyoucanhavefromyournetworktoyourhustle,tohowspecialtyyournicheis.Yourrolodexisveryimportant.Thepeopleyouknow.There'sawomannamedLainEhmannwhomakesixfiguresayearteachingpeoplescrapbooking.Shebecameapowerhouseinthatspace,thescrapbookingspace,becausesheusedtowriteforamagazineandjustkneweverybody.So,thewayshecameupwithasolutionwastocreateavirtualconferenceandjustcallallherfriendsthatsheknew,comeonandbeapresenterinthisvirtualconference.
Chalene Johnson: Yeah.Iheardheronyourshow.
Pat Flynn: Soshe'sgreat.That'soneexampleofherusinghersuperpowerwhichwasjustherexistenceinthatnetwork.
Chalene Johnson: IfIhaveanideaforabusiness,I'mreallyexcitedaboutit.IgothroughthebookandIgettoacertainpointwhereIrealize,"Okay,thisisnotgoingtofly."
Acouplemonthslater,Icomeupwithanotheridea.CanIkeepgoingbacktothebook?
Pat Flynn: Yeah,absolutely.Youshouldabsolutely.Thesefirstsections,theseself-testsIguess,they'realreadydone.
Chalene Johnson: That'snice.
Pat Flynn: Yeah.Andwelearnmoreaboutyourselfalready,evenifthatdidn'tevenworkout.Thisisthecoolthingaboutthisbookislike,nomatterwhathappensisthewin.Ifyoudon'thaveanidea,ifyourideafailsthetests,thenyouwinbecauseyouknowthatnow.Orifit'sawinner,yougothroughthewholebook,youwerecompletelymotivated.You’vegotpermissionfromsomethingthattoldyouthatthisiswhatyoushouldbedoing.
Chalene Johnson: Iamsoexcitedaboutthisbecausereverseengineeringdecisionsismylife.Ijustthinkthatyoucanavoidsomuchheartacheandmoney.Theydidn'tneedtospendandpainandyears.Ifyoujusttakethetimetojustkindofthinkaboutallthesethingsthatpeopleblowthrough,Ihaveneverheardofabookthatdoesthiswhereyouactuallystepdonotjustdoesthisworkinthemarketplace,butdoesthisworkintermsofwhatyouwant.Whatyouwanttofeel.Thelifeyouwanttolive.Howdoyoudefinesuccessandtogivepeoplenotjustaquestionbecomelikeawayoftestingobviously.It'sprettycool.
Pat Flynn: It'sinterestingbecausewhenIsharethisconceptintheoutlinewithanumberofmyfriends,mentorsandcolleagues,alotofthemactuallysuggestedtotakethatpartout.Becausetherearepeoplewanttoknowiftheirideasisgoingtowork.That'sthemeatandthat'swhatthecoversells.However,Icouldn'tdothatbecauseit'ssoimportant.Evenifthatideaweretoworkout,theycouldstillfailbecausetheydidn'tdotheseinitialtests.
Chalene Johnson: Haveyoueverhadabusinessthatyouhavesoldorgotoutoforfailedbecauseitdidn'tfitwithwhatdoesyouwantoryourlifestyle?
Pat Flynn: Yeah.There'sabusinessthatIhadconsideredbuildingveryrecently,thatthey'reneedingoneofthespacesthatwe'rein.PodcastinSpace,actually.Podcastingishotrightnow.Peoplearecreatingproductsandthere'sstillaneedforpodcastinghostingcompanythatreallydoesitright.Like,theWistia,whichisthevideohostingcompanyofpodcasthostingwithincredibleanalyticsandstuffandI’vealreadytalkedtosomanypeopleaboutthis.
EverytimeItalkaboutthiswithotherpeople,theygetsolitup.Theyarelike,youneedtodothisrightnowandyou'dbeperfectforit.ButwhenIlookatmyplanandwhoeverwanttobe.Iwanttobeafather.Iwanttobethereathomewithmyfamilyandservemyaudienceindifferentways,thiswouldtakemecompletelyawayfromsmartpassiveincome.Thiswouldtakemecompletelyawayfrommyfamily,soIcan'tdoit.
Chalene Johnson: Whenyousay,"takeyouawayfromyourfamily",manytimes?
Pat Flynn: Yes.Soitjust--
Chalene Johnson: God,that'shonorable.
Pat Flynn: Itdoesn'tmakesensebutbecauseit'sonpaper,it'seasierformetomakethatdecision.OrIdon'tmakedecisionincorrectly.
Chalene Johnson: Doyoufinditrarethatpeoplewillplacetheirvaluesforafamilybeforefinancialrewards?
Pat Flynn: No,actually,it'snot.IknowwerethequestionscomingfrombutIthinkpeoplealwayswanttosupporttheirfamily.That'salwaysgoingtobethecasebutIthinktheysometimesapproachinawaywhereyoumightnotevenrealizethey'renotsupportingtheirfamilybasedoffofhowmuchtimetheyspendingawayorthekindofbusiness--
Chalene Johnson: Iguess,that'swhatImean.LikeIhearsooften-andmybeliefisbeyondwithanybodyelse'sbeliefs.Ijustthinkthatpeoplegetromancedbyopportunityandfinancialrewardandtheythinkit'snotgoingtohappenagain.It'sexcitingandsotheythinkwell,thisisn'tgoingtohappenagain.Icanjustifyitbecauseitwillallowmetobettertakecareofmyfamily,eventhoughtheyknowthattheywon'tbeabletospendtheirtimewiththem.
Pat Flynn: It'sthatjustificationwhichisn'treallyjustification.It'sjustkindofexcusesometimestodothatthing.
Chalene Johnson: So,doyoufeelrareinyourspace?
Pat Flynn: IknowIhavecertainsuperpowersand--
Chalene Johnson: Sohumble.I'mtrying,y'all.I'mtrying.
Pat Flynn: Intermsoffamilyandhowimportantthatistome,maybesoatleastasmuchasIsharethatonline,Ithink,it'srarebecausealotofpeopleinthisspace,Imean,entrepreneurshiponlinebusinessandmarketing,atleastbeforewhenIgotstarted,itwasverymuchaboutthemansions,theFerrari’sandthecarsandthetravelling.AllthesesingledudesdoingthecoolthingsandI’mlike,"That'snotme."
That'swhywhenIgotintothisspaceandstartedsharingtheseinformation.IknewthatwasabigpartofwhoIwas.Iknew,Ihadtoshareit,notjustbecauseIwantedtobeallopenandhonest,butIknewbecausepeoplewouldbeabletoconnectwithmeforthatreasonanddifferentiatemefromotherpeopleoutthere.
Chalene Johnson: Lastquestion.Whoisthisbookfor?Isthisabookforsomeonewhoisnotyetfiguredoutwhattheirbusinessideais?Couldsomebodyfindvalueinthisifthey'relike,"I'mnotsurewhythatis.IjustknowI’mmeanttodosomethingmore.
Pat Flynn: Yes.Absolutely.there'salotofthingsinthebookthatwillleadinguptothepointwhichyouhaveanideaandvalidatethatinamarketthatwillhelpyouintermsofprinciplesofwhatmakesagoodbusiness,servingyouraudience.Businessissimplyasolutiontosomegroupofpeople'sproblem.Ithinkthebookwilldefinitelybeinspirationifyoudon'thaveanidea.Butifyoudohaveanideaandyouhaven'tstartedthebusinessyet,thisisobviouslyforyou.
Evenifyouhaveabusinessbutyoufeelstuckoryoujusthadbeenonthesamelevel,oryou'rethinkingaboutthatbigproductthatyouwanttopromotebutyouare--
Chalene Johnson: Secondbusiness.
Pat Flynn: Right,thattoo.It'sdefinitelyworksallyearround.
Chalene Johnson: Howcanpeoplegetaholdofthebook?
Pat Flynn: Ifyougoto willitflybook.com, you canpre-orderitthereorifyou'relisteningorwatchingtothis,afterthatdate,itwillbeavailableandhopefully,ashighasitcangointherankingsonAmazon,justsothankfulforallowingmetocomehereandsharealittlebitaboutthebook.
Chalene Johnson: Fantastic,socheckitoutyouguys.Pleasemakesureyougetyourselfacopy.Youcansendhimatweet.He'satPatFlynneverywhereonalltheplatforms.It'shisnameatPatFlynnandlethimknowthatyouheardhimhereonBuildYourTribe.
Thanksfortuningin.Itismygoaltobebrief,tobebrighttomakeitfunwhichwedidandthenbedone.
Pat Flynn: Hey,what'sup?ThisisPatFlynn,greatfriendofChaleneandsheallowedmetocomeonheretotellyouthatthisweek'sepisodeofBuildYourTribeissponsoredbymynewbook.It'scalled.WillItFly?Howtotestyournextbusinessideasoyoudon'twasteyourtimeandmoney.BeforeItellyouwhatthisbookisabout,let'sdropthatbeat.
So,WillItFlyisabookthat'sgoingtohelpyouvalidateyournextbusinessidea.Youknowyouhaveanewideathatyouhave.Well,howdoyouknowifit'sgoingtoworkornot.That'swhatmybookhelpsyoufigureout.So,wheredoyougetit?Allyoutodoisheadonoverto willitflybook.com
Thankyouallsomuchforlisteningin.Chalene,thankyousomuchforhavingmeonasasponsorandagainforthoseofyouwhowanttocheckitout willitflybook.com iswhereyougo.Hopeyouenjoyitandhopeyouenjoytheshowandhopeyouenjoyedmybeatbox.