Why would a printer buy a RP 37xx model?
In one of the core RISO markets, competition is driving down prices and squeezing margins. In many aspects many sales people share the challenges a printer faces in running a business.
A true printer is usually the one-man stop for all the demands of his business. He is the press operator, the secretary, billing clerk, check writer, and deliveryman. The demands on the printer’s most valuable asset, his time, are at many times overwhelming. Even in a down economy, a printer still needs to manage his time wisely in order to maximize his profits. The RISO helps with this and many other challenges faced in this market.
The first step is to gain agreement that the RISO technology can help increase profits by expanding the capabilities of the print shop. The RISO will provide a printer with a low cost alternative to the traditional printing methods. By not requiring a skilled worker, the RISO technology can be utilized by any employee. The ease of use and reliability of RISO provides a new meaning to multi-tasking in this market. An employee or owner can run a RISO while doing just about any other task in the shop.
Once sold on the RISO technology, a printer should select the RP 37xx model. This will provide him or her with the highest quality output and the most versatile RISO model available. By accommodating as many of their customer’s needs on the RISO, a printer will be able to maximize his most valuable asset, his time.
The printer market has many challenges it is facing today; high competition, sluggish consumer demand, price negotiations from current customers, and even the Internet. However, the RISO can turn a struggling operation into a highly profitable business. The key is to show a printer how a RISO will work for them by pacing a three-day trial in as many printers as possible. A demo is set up on the proof principal. If you prove a RISO will make money, a smart printer will purchase.
RISO is focused on providing the printer community with high quality, versatile, low-cost solutions to their daily challenges. Be sure to show the RP 37xx to every printer in your territory and fully explain the benefits of high quality and low cost.
Key Benefits to Print-for-Pay Market
- No special operator
- Handles a wide variety of paper stocks
- Great for short run color work
- Highest quality available on market today
- Low operating cost at short run lengths – great to open new accounts
- Color change is quick and easy – printers charge for color changes
- RP 3790 offers many options for flexibility
- Multiple paper sources
- Document Storage Card
- Integrated System Controller