When Your Business Is Finished What Will It Look Like?

Big Money Business Coach

The “Living Dream” Document

When your business is “finished” what will it look like?

(how many clients will you have on a regular basis? What are your fees? What other programs, events, etc. do you have?)

What are some of the ways you will reward yourself for your successes along the way? (what will you buy yourself, where might you travel, what will you do with others, etc. Also, at what point will you give it to yourself? Ex: when I have a client load of 10 clients I’ll go on a mini vacation to Las Vegas, when I hit 20 clients I’m buying a whole new wardrobe, when I hit 6 figures I’m buying a new car. – your rewards don’t have to be financial, but definitely let yourself live a little.)

What will you see as the rewards of this successful business -in and of itself? (how will you feel when you have accomplished this? How will your life be different?)

Big Money Business Coach

Business Plan Questions

Target Market

What specific problem are you helping people solve?
Who specifically are you helping with this problem?

Marketing Materials

What are the biggest pains, problems, challenges, dreams, and desires of your target market?
What is the primary “hot button” benefit that you can help people to get?
What is the biggest mistake or wrong assumption people make in this area?

Website

What is the best “quick fix”, super-hot technique that you can teach people so that they can get a taste of what’s possible, begin to trust you, and want more of what you have to offer?
What else can you teach people via email to help them achieve results?

Generating Leads

What are the top 3 marketing activities that will drive prospective clients to you and your business?
How often will you do them?
Who could you build a relationship with that could send you great prospects?

Converting Leads

What is your primary lead conversion strategy?
How can you improve your conversion rate?

Your Team

Who do you want on your team to help you succeed faster?
What would you like to outsource?
Who do you want coaching you?

Products, Programs, & Events...

What products can you create to give away for free?

What is a great intro product to create?

What’s the next thing people would need to learn or master from there?

What would be the “ultimate back-end” product you’d love to offer?

What program could you create that would generate recurring revenue?

Keep Yourself Sharp

What additional trainings would help you to grow personally and/or professionally?

What areas of your life could you take better care of yourself in?

Big Money Business Coach

First Five Sessions: Business Owners

1. GoalsVision

•Agreatplaceforustostartistofigureoutwhatyourultimatevisionultimategoalsareforyourbusiness,thenturnthemintoshortertermgoalsandanactionplanyoucangetstartedwiththisweek.Soundgood…?

•Quicklywritedownwhatyourbusinesswilllooklikewhenit’sacompletelyfinishedmasterpiece.

•Dreambigger!Keepgoing

•Whatdoesultimatesuccesslooklikeinyourbusiness?

□Givespacetosharewhatthey’vewritten

•Great!Nowlet’smakea1yearplan.

•Ifyoucouldwavearealisticmagicwand,wherewouldyoulikeyourbusinesstobeinthenextyear?

•Howmanyclientscustomersdoyouwanttohave?

•Howmuchrevenue?

•Howmanyleads?

•Whattypeofleads(phonenumbers,emails,FB,other)?

•Howmanyhoursaweekdoyouwanttowork?

•Whatwouldyoudoduringthattime,ifyouhadcompletefreedom?

•Great!Nowlet’screateanactionplantogetstarted…

•Whatare3actionsyoucouldtakethisweekthatwouldmoveyouforwardtowardsthatvisionthefastest…?

•Howdoyoufeelabouttakingthoseactionsthisweek?

□Ifnotgreat:what actionswouldyou feelgreatabouttakingthisweek?

•Whatdidyoufindmostvaluablefromtoday’ssession?

Big Money Business Coach

First 5 Sessions: Business Owners

2.BecomingMagneticallyAttractivetoClientsCustomers(Niching,Naming,Branding)

Lastsessionwelookedatyourultimatebusinessvision.Tomakethathappenmucheasierquickerweneedtofigureoutwhat yourperfectnicheis–thismoduleiscalled“Niching,namingbrandingyour business.”

•Doyouhaveatargetmarket?

•Areyouhappywithyourcurrenttargetmarket?

•Howdidyouoriginallycometotheconclusionthattheyareyourtargetmarket?

•Withwhomdoyoulovetoworksell/marketto?

•Who isyourcurrenttargetmarket–whowillbenefitthemostfromyourproduct/service?Whoalreadywantsandneedswhatyouhavetooffer?

•Isthereanywayyoucouldmakeyournichemorespecific?

□Specificityisthedifferencebetweenoffering“food”andoffering“chocolatecoveredstrawberries’”– is your niche“food,” or “dessert,” or “chocolate covered strawberries?”

□RuleofThumb:Thenarroweryourniche,thebroaderyourincome(ifthenicheisbasedaroundwhatpeoplereallywant)

•Whoelseservesthattargetmarket?

□Thesepeople/businessescould bepotential ‘jointventurepartners’(peoplewhohavethesametargetmarketbutselldifferentproducts/services)

□Ifdifferentbusinessesaresuccessfulattargetingthatmarket,itmayindicatethat thenichewill beprofitable

□Thesepeoplecould potentiallyfill your practice or sell yourproductsfor you, with a little creative jointventurewin-winpartnerships

•Whatdoesyourtargetmarketreallywant?

•Whatistheultimateexternal,measurable,tangible,verifiableoutcomethatpeoplewant,whentheybuyyourproductsorservices?

□Make surethis isan externalresult,such as “lose weight”ratherthananinternal“feelgood”

•It’salwaysbesttobaseyourbusinessaroundwhatpeoplealreadywant,ratherthantryingtomakepeoplewantwhatyoualreadyhavetooffer.

•Didyougetanyclarityonwhoyou’retargetingfromthissession?

□If“No”remember,confusionusuallycomesrightbeforebreakthrough.Chewonitthisweek,andtakeastabatpickingatargetmarketyouthinkwillbeprofitable,ornarrowingdownyourniche.

3.BuildaLeadGeneratingMachine

•Lastweekwelookedatnarrowing down yourtargetmarket andpickinganiche,basedonwhatpeoplealreadywant,andmatchingupyourproduct/servicetothatniche.Thisweek,we’regoinglookatwaysofturningyourbusinessideaintoasuccess,bybuildinga“LeadGeneratingMachine”

•Whatisthepurposeofyourwebsite?

□Fromamarketingpointofview,thesolepurposeistogenerateleads forthe business – usually a listofnames emailaddresses.

□Youcansellthingsfromyourwebsite,butthat’sveryhardtodounlessyoualreadyhaveamassiveemaildatabaseofpeopleinterestedin your product/service.

•Doyoucurrentlyhaveanemaildatabaseofpotentialclients/customers?Howbig?

•Ifyouhadanemaillistof5,000potentialcustomerswhoallneedwhatyouhavetooffer,whatimpactmightthathaveonyour business?

□Sendoutan email anytime you needclients, or wheneveryouneedmorerevenue

□Cross promotewiththebiggestnamesin your industryif youwanted

•Doyouknowthepercentageofpeoplewhojoinyouremaillistaftervisitingyourwebsite?

□Ifyou don’thave yourwebsite setupasa“Lead GeneratingMachine,” it’sprobably lessthan5%.

□Ifyoudohaveyourwebsitesetupasa“LeadGeneratingMachine,”itcanbeanywherefrom30-60%ofthepeoplevisitingjoiningyouremaildatabase.

Thewaytodothisistocreateanincrediblyvaluablefreegiftthatyougiveawaytopeoplejustforoptingintoyouremaillist.Themorevaluablethegift,thebetter.

•Doyouhaveanyideasaboutwhatthebestgiftmightbe?(Ideallysomethingthatdoesn’tactuallycostyouanythingtogiveaway)

•Whatisthemostvaluable,moneysaving,timesavinginformationortoolthatwillgetyourprospectthebestpossibleresultsintheshortestspaceoftime?

□Video,audio,specialreportpdf,assessment,etc.(theformatisn’timportant– the copy isimportant)

•Whatotherresourcesorinformationcouldyougivetoyourlistovertimetohelpthemachieveresultsandgettoknow,likeandtrustyou?

•Thenextthingtoworkonishowtodescribe/talkaboutthatfreegiftonyourwebsiteinawaythatmakesitcompletelyirresistibletoyourtargetmarket.Normally:

□Boldheadline that“bottomlines”theultimate resultstheywant

□3-5curiosity-inducing,benefit-ladenbulletpoints

□Averyclear callto action(enteryournameemailaddressnow toget access)

Actionthisweek:createthegiveawaywritethecopyforyourhomepage.

•Howdoyoufeelabouttakingthatactionthisweek?

•Whatdidyoufindmostvaluablefromtoday’ssession?

4.FindMoreCustomersClients

•Whatareservicesthatotherpeopleofferthathelppeopleachievethesimilarresultstowhatyourbusinesshelpspeoplewith…butinadifferentway?

□eg.protein supplement companypersonaltrainer, datingcoachdatingservices,etc.

•Howcouldyouteamupwiththem?

□Maybegivethemacommissionforpromotingyourproduct/servicetotheirdatabase

□Possiblypromote their product/servicein exchangefor thempromotingyours

•Wheredoesyourtargetmarkethangout?

•Whoseemaillistaretheyalreadyon?

•Whatelsedotheytrybuyingtohelpthemachievetheresultsthatyourproduct/servicecangetforthem?

•Wherecouldyouspeakinfrontofacrowdofyouridealtargetmarket?

•Wherecouldyounetworkwithyourtargetmarket?

•Wherecouldyounetworkwithotherpeoplewhoserveyourtargetmarket?

ACTION:basedonallofthis,whatactionswillyoutakethisweekthatcouldpotentiallymoveyourbusinessforwarddramatically?Examples:

□Attendnetworkingmixers–howmanythisweek?

□Networking with people he/shealreadyknowswho serve thesametargetmarket

□Contactingother people who serve the same target market

□Requestinga space tospeak atan eventwith theirtargetmarketpresent

□Brainstormingalistofpotentialpartnersandcontactingthem

•Doyoufeelgoodabouttakingthatactionthisweek?

□Whatwouldmakeyoufeelgreat aboutit/what otheractionsmightyou feel great abouttaking this week, instead?

•Whatdidyoufindmostvaluableaboutthissession?

5.CreateCompellingOffers

•Lastweekwelookedatwhereto findmorecustomersclients.Thisweek, we’ll examinewhat to sayto them whenyou’re in frontofthem.

•Whatdo you currently offer your customersclients?

•Outofeverything youhaveto offer,whatisthemostvaluable,andwhat will makethe biggestdifference in the lives ofthe greatestnumber of people?

•Inorder to get people to take action,you needto “coach” them tomakea decision. Wouldyou like toexploreways you can dothis inawaythat gets you a lot moresales?

•Mindset1:it’s way morevaluableto them to buythe product/servicethanitisfor you to get them asa customer

•Mindset 2: your jobasa consultantwho might be abletosolvetheirproblem is togetthemto decidewhetheror not they need whatyouhave,while you’re there to support them

•Howdo youcurrently lay out your actualofferwhen you’re in front ofa potentialclient/customer?

•Howeffective isthat offer?Whatistheconversionrateofpeoplethatyou present that to,who take it on the spot?

•Whataresomewaysyoucanmakethatofferfarmoreirresistibleiftheytake itrightnowonthe spot,ratherthan goingawayandthinkingaboutit?

•Whataresomeeventsyoucancreatethatwilldrivemoresalesbygettingpeople to decide(eg.SummerSpecial;For the next3 days; forthenext5customersonly)?

•Whatcan youput intoactionthisweek thatwill makeyour offersmoreirresistiblethatwilldrivemoresalesimmediately?

•Howdoyoufeelabouttakingthataction?

•Whatdidyoufindmostvaluablefromtoday?

Big Money Business Coach

First 5 Sessions: Leaders and Executives

1.BeAVisionaryLeader

To get betterresultsoutofyourteam,youneed tohaveavisionthatistrulyinspiringandtouchestheheartsofthoseyoulead
Themostpowerfulmotivationalforceforyourteamispurpose(notapaycheck)
Onascaleof1-10,howmuchdoyoufeelyourteamworksfrominspirationratherthanobligation?
Doyouhaveanyideasaboutwhatthebig-picture vision/missionofyourcompanyisright now?
Doesthatinspireyou?Doyouthinkitinspiresyourteam?Why/whynot?

•Let’sseeifwecanrefinethatandmakeitmoreinspiring

Createavisionthat’semotionallycompelling,notamissionstatementthathangsonanofficewall

Centerthevisionaroundcontributingandimprovingpeople’slives

•ToFurtherRefineYour/TheCompany’sVisionandMission…

Howdoesyourcompanypositivelychangetheworld?

Howdoesyourcompanymaketheworldabetterplace?

Whatisitaboutyourcompanythat’ssoinspiringthatpeoplewouldwanttoworkforitforfreeiftheycould?

Isthereacleargapbetweenwhereyourcompanyisrightnowandthevision?

Doalloftheprojectsyourteamworksonalignwiththatvision andworktofillthatgap?

Action:Createa1-2sentencevision/missionstatementandletyourteam know whatthey’reworkingtowards

Gettheminspired

•What elsecanyoudothisweektogetyourteammore inspired?

•Whatdidyoufindmostvaluableaboutourtimetogethertoday?

2.Creatinga Teamof“APlayers”–CakeVersusCringe

Last weekwelookedatcreatinganemotionallycompelling visionthatyourteamcanrallybehind.Inthissession,we’regoingtolookatotherkeys forturningyourteaminto“APlayers”

Ifyoucouldwavearealistic magicwand,howwouldan“APlayer”onyourteamperform?
Doyourteammemberslovealltheworktheydo?
Iftheydid,whatkindofchangesdoyouthinkyoumightseeinyourcompany?
Ifyousomehowgoteveryoneonyourteamdoingworktheyabsolutelyloveallofthetime,howwouldyourteamseeyou?
Doyouonlydoworkyoulove?

Hereare twoexercisesIcandowithyou,andyoucandowitheachmemberofyourteamtomassivelyenhancetheirperformance.

Exercise 1:IdentifyCakeVersusCringe

Whataspectsofyourworkdoyouabsolutelylovedoing?

Whatothertypesofworkdoyoulovedoing?

Whatisatotalpieceofcakeforyou thatyoureallyenjoy?

Whatareyoudoingrightnowthatyoudon’tenjoy?

Whatelseareyoudoingrightnowthat’sa‘cringe’?

Anythingelse?

Exercise 2:EliminateTheCringe

Eitheroutsourceitormasteryourpsychologyaroundit

Whocanyoudelegateyour‘cringes’to?

Whoonyourteamactuallyenjoysdoingthat?

Arethereany‘cringes’thatyouandonlyyoucando?

Whatwouldhappenifyoudidgiveittosomeoneelse?

Getspecificaboutwhatexactlycausesthattasktobeacringe.Bringupthethoughtofdoingthat task.

Usethe“PeaceProcess”toeliminatenegativefeelingstowardsit.

Action:Setupatimetodothiswithallteammembers

Interviewallteammembers,andfindoutwhatworktheylovedoing,andwhattheydon’tenjoydoing

Exploreifit’spossibletodelegateorchangearoundtaskssothatallteammembersworkonlyintheir‘cake’zone

•Whatdidyoufindmostvaluablefromtoday’ssession?

3.CreatingaTeamof“APlayers”–SettingExpectations

Lastweekwelookedatgettingyourteamonlydoingworktheylove(workingfromtheirCakeZone).Thisweekwe’regoingtoexploreotherswaysyoucangetyourteamtoexceedyourexpectations.

Whatlevelofperformancewouldyouexpectfroman“APlayer”?
Whatelsedoyouexpectfromyourteam?
Whatareyourunconsciousexpectations?
Doyourteammembershaveaclearideaofallyourexpectationsofthem?
Howdoyouknow?

What canyoudotoenhanceyourteam’sperformanceandgetthemtoexceedyourexpectations?

Makesureeachindividualiscrystalclearaboutwhat’sexpected(askthemwhattheythinkisexpected)
GeteveryoneworkingfromtheirCakeZoneonly
Acknowledgethemwhentheydowell
Rewardthemwhentheymeet/exceedexpectations(thankyou)

ACTION: What actionsareyougoingtotakethisweekbasedontheseideas?

CakeCringewithteam

Setexpectationswithteam

Sporadic,unexpectedrewardsforgoodperformance

•Whatdidyoufindmostvaluablefromtoday’ssession?

4.CreatingaTeamof“APlayers”–RewardGreatPerformance

Lastweekwelookedatcreatingateamof“APlayers”bysettingclearexpectations.Thisweekwe’regoingtoturnyouintoalegendaryleaderbytappingintothepowerofrewards

When wasthelasttimeyourewarded ateammember?
Howdidtheyfeelaboutreceivingthereward?
Howelsedoyounormallyrewardyourteamiftheyperformwell?
Doyougetbetterperformanceoutofyourteamwhenyourrewardthem?

4 SecretstoPerformance-EnhancingRewards…

Secret1:Toenhanceperformance, reward.Behaviorthat’srewardedgetsrepeated
Secret2:Makerewardsspeciﬁcgivespeciﬁcreasonswhyyouthinktheydeserveit
Secret3:Rewardunexpectedlyandsporadically
Secret4:Financialrewards arenotalwaysthemostemotionallyfulﬁllingperformanceenhancing

Brainstorm:Whatareallthedifferentwaysyoucouldrewardyourteamifyouwantedto?

Notjustﬁnancialrewards
Recognition
Acknowledgement
“Thankyou”
Physicalrewards
Emotionalrewards

Howcanyourewardyourteaminwaysthatmakethemexperiencemore:certainty,variety,connection,status,contributiongrowth(the6deepestHumanNeeds)?

Inthepast,whendidyourewardyourteam?
What doyouthinkistheidealfrequencywithwhichyouwouldliketoreward yourteamfromnowon?

ACTION:huntforreasonstorewardyourteam

Whatdidyouﬁndmostvaluablefromtoday’ssession?

5.Leadershiphang-ups:fears,doubts

Doyouseeanyoneonyourteamasathreattoyou/yourauthority?
Who on yourteam doyou thinkis reallyarrogantor annoying insome other way?
Whoisthemostrebellious memberofyourteam(the“villain,”ifyousawitthatway)?
What isitaboutthatperson/whatdidhe/shedothatmakesyoufeel that way?
Whatdo you think his/her intention/plan is with that behavior?
Whenyouletsomeone’snegativebehaviorgettoyou,whatkind ofleaderdoyoubecomeinthat moment?
What kindofleaderwouldyouliketobeinstead?
Let’s completelyeliminateanynegativeenergyinyourteam,andmakeyouthekindofleaderthatisunaffectedandrisesabovepoorbehavior
Imagine thatteammemberdoingthatbehavior-noticehowitfeelsinyourbody

“PEACEPROCESS”

ACTION:usethe“PeaceProcess”ifanynegativefeelingscomeupthisweek

Anyotheractionsyouwanttocommittothisweek?

Whatdidyouﬁndmostvaluablefromtoday’ssession

Big Money Business Coach

The Coaching Business “Progress Tracker”

Desired monthly income:

Desired # of clients for this income:

Current # of monthly clients and monthly income:

(List your client’s names. If a client leaves, scratch them off the list. When you get new clients, add them to the list. Also note each client’s fee so you can add them all up at the bottom.)

Big Money Business Coach

The Coaching Business “Progress Tracker”

Big Money Business Coach

The Coaching Business “Progress Tracker”

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Big Money Business Coach

The Coaching Business “Progress Tracker”

Monthly Income Total: ______

Big Money Business Coach

Time Abundance Assessment

How"TimeAbundant"Is YourLife?

ToFindOut,FillOutThis Quick Assessment

Howto take thisassessment:Readthestatementon theleftandright.Circle thenumberthatis most truefor whereyou areinyour life.There isnoperfectanswerandno waytoknowthe"right"numberfor you. Justuseyourgutinstincts.

A "0" meansyouare intotalalignmentwiththestatementontheleft,anda10meansyou arein totalalignmentwith the statementon theright.5 isneutralandtheothernumbersrepresentthedegree towhichyou are closer to oneside ortheother.Enjoy!

I worryabout thefuture;getting thingsdoneandgetting to thenextlevel / 0 12 34 567 89 10 / I live in thepresentmoment.
I don'tenjoytheactivitiesI do,I justdothem togetthemdone / 0 1234 567 89 10 / I enjoyeverything I do
I'mneversatisfiedwithhowmuchI accomplish / 0 12 34 567 89 10 / I'mpleasedwith howmuchI accomplish
Ifeeloverwhelmedandstressed / 0 12 34 567 89 10 / Ifeelpeacefulandrelaxed
I'malways in ahurrytoget places / 0 12 34 567 89 10 / I getwhere I needtobeandfeel goodabout it.
Mymindis soclutteredwiththings I have todothatI don'tevenhavetime tothink / 0 12 34 567 89 10 / Mymindisfreeandclearfor newideas andopportunities
Ifeelthereis neverenoughtime inmylife / 0 12 34 567 89 10 / Ifeelanabundanceoftime

Big Money Business Coach

Million Dollar Branding Method

Write down the Pains, Problems, Dreams, & Desires (Including Irrational Fears & Fantasies) of your Customer Avatar:

Top 3 Biggest Pains, Problems, Dreams, & Desires

Big Money Business Coach

Red Hot Domain Names

UseTheseSuperHotWebsiteNamesToAttractMoreClients…

Big Money Business Coach

Magnetic Client Attraction Scripts

Ifyouwanttogetbusinessownerclients,thenyouneedtomakethemexcitedtoworkwithyou.Youdothisbytalkingtothemaboutwhattheyareinterestedin:mainly,makingmoremoneyandtakingmoretimeoff.

Thereareafewmainwaysthatyouwillinencounterbusinessowners:

atin-personatnetworkingeventsorseminars
onFacebookorLinkedIn
onyouremaillist

ElevatorPitch/30SecondCommercial:

Ifyougettheopportunitytointroduceyourselfinfrontofagroupofpeopleatanetworkingevent,say…

“MynameisandIhelpbusinessownersdouble,triple,andeven10Xtheirbusinesseswhilecuttingtheirworkhoursinhalf.Letmeknowifyou’reinterestedingettingthesetypesofresults.”

Whenyoumeetsomeoneinpersonandtheyaskyouwhatyoudo,simplysaythis…

“Ihelpbusinessownersdouble,triple,andeven10Xtheirbusinesseswhilecuttingtheirworkhoursinhalf.”

Iftheyareinterestedtoknowmore,thensay…“Ihelpbusinessownersimprovetheirsales,marketing,andleadershipabilities.”

Iftheysaysomethinglike“Ineedthat”or“Howmuchdoyoucharge?”or“Howdoesitworktoworkwithyou?”or“CanIhireyou?”

…thensay…

“Let’sschedulea‘RapidBusinessGrowthCoachingSession’soIcanfindoutmoreaboutyourbusinessandseeifIcanhelpyou.”

FaceBookPost:

Ifyou’reabusinessownerandyouwanttobepersonallyguidedtodouble,triple,oreven10Xyourbusinesswhilecuttingyourworkhoursinhalf,thenprivatemessagemeandwecansetupatimetotalk.

FreeSessionOfferforBusinessOwners:

Wouldyouliketodouble,triple,oreven10Xyourbusinesswhilecuttingyourworkhoursinhalf?Ifso,thenI’dliketopersonallyhelpyoudoitwithaRapidBusinessGrowthCoachingSession.

Duringthispowerful1-1privatesessionwewill…

->createacrystalclearvisionforyourultimatebusinesssuccess

->uncoverhiddenchallengesthatmaybeslowingdownyourbusinessgrowth

->leavethissessionrenewed,reenergized,andinspiredtofinallyhaveandenjoythebusinessofyourdreams

Ifyou’dliketosetupa1-1RapidBusinessGrowthCoachingSessionwithme,pleasereplytothisemailandanswerthequestionsbelow.

YourFirstLastName:
YourPrimaryEmailAddress:
YourBestContactPhoneNumber:
Timezone:

Howlonghaveyouhadyourbusiness?
Whatkindofproduct/servicedoyouprovide?
Whatareyourrevenuegoalsforthenext12months?
Whatwasyourbusinessrevenueoverthelast12months(ballpark)?
Whatdoyouseeasthemajorchallengesholdingyouandyourbusinessbackfromgrowingatthepaceyouwant?
Onascaleof0-10,howimportantisitforyoutoovercomeyourchallengesandachieveyourgoalstoday?

Big Money Business Coach

Client Getting Email Signatures

UseThisPre-WrittenEmail SignatureToGetMoreClients…

YourNameYourTitle

YourCity,StateYourWebsite

YourPhoneNumberYourEmailAddress

————————————-

“You’reAbouttoDiscover5SecretsForGrowingYourBusinessFaster, &MoreAutomaticallySoThatYouCanENJOYMoreTime,Freedom,AndAbundance— StartingToday…”

Visit:YourWebSite.com

Big Money Business Coach

Presentation Outline: Small Business Owners

1)Benefitsof what you'reabouttolearn...

a)Howtobecomeamagnetto customers,sales,profits

b)Discoverthe#1areaforyou to focusonthat willampup yourproductivity,focus,results

c)Knowhowtokeepyourbusinessgrowingevenwhenyou'reonthebeachtakingavacation

2)A little about you

a)Howdidyou cometo coach onthistopic?

b)Passion?Study?Pastexperiencesyou'vehad?

3)Yourpromise (to giveyourall)

4)ClarifyYourDirection

a)Setgoals

5)StrategizeYourActions

a)Makeaplan

6)UpgradeYourSkills

a)Whatskillsareneeded?

b)Whatskillsdoyouneed?

7)OptimizeYourEnvironment

a)Whoshould you surroundyourselfwith?

b)Whatcan you add in?

c)Whatcanyoutakeaway?

8)MasterYourPsychology

a)Fears

b)Doubts

c)Limitingbeliefs

9)SpecialOffer

a)Introsessionofferorinfoproduct/program/eventoffer

10)QA

a)Youcan do QA throughout orattheend

b)Closing

11)Whatdidyoufind most valuable?

Big Money Business Coach

Handout: Business Breakthrough Coaching Offer

NEWForaLimitedTime...

Ifyou’vebeenworkingtogrowyourbusinessfora whilenowandthingsaren’thappeningasfastasyouwant,thenI’dliketohelpyoucreateaMAJORbusinessBREAKTHROUGH.Here’sthescoop…

I’veheardfroma lotofsmallbusinessesthatarehavinganespeciallydifficulttimegettingtheirbusinesstogrowfastthesedays.Afterhearingaboutsomanypeople’sstruggles,Idecidedtodosomethingaboutit…

I’dliketoinviteyoutotakeadvantageofaspecial,“BusinessBreakthrough”coachingsessionwherewe’llworktogetherto…

Createacrystalclearvisionforyour‘ultimatebusinesssuccess’andthe“perfectlifestyle”you’dlikeyourbusinesstoprovide
Uncoverhiddenchallengesthatmaybesabotagingthe growthofyourbusinessandkeeping you workingtoomanyhours
Leavethissessionrenewed,re-energized,andinspiredtoturnyourbusinessintoahighlyprofitable,revenue-generatingmachinethatpracticallyrunsitself…

Checkofftheareasyou mostwanttofocus on:

Idon’twanttokeepspendingevery wakinghour onmywork.

I’mbehindonmygoals(or“Idon’tevenhavegoals”).

Iwantmybusinesstomakemerichandrunitself.

Mybusinessisgoinggreat.NowIwanttogetalife!

Idon’thavea visionor missionstatementformybusiness.

IhavesomesalesfearsI’dlovesomehelpgettingpast.

Ineedtoimprovemysalesandmarketingskills.

Idon’tknowhowandwheretogoto network.

Checkhereifyou’dliketohaveaone-on-one,25min.“BusinessBreakthrough”coachingsessionwithme.

Investment:$350/session

Pleasefillinyourcreditcardinformation:Name:

BillingAddress1:

BillingAddress2:

City:State:

ZipCode:

TypeofCreditCard(circle): VISA/MC/AMEXCreditCardNumber:



ExpirationDate:

Signedthisdayof20

Signature

Big Money Business Coach

Handout: Presentation Evaluation

Pleaseratethespeakerfrom1-10inthefollowingareas(10isbest!):

Howusefulwasthematerialforyou?

Howeffectivewasthepresenter?

Howenjoyablewasthepresentation?

Whatdidyoulikemostabouttheprogram?

Whatdoyouthinkwouldmakeitevenbetter?

Additionalcomments?

Mayweuseyourcommentsinourmarketingmaterials?YN

Checkhereifyou’dliketoreceiveourMarketingTipse-newsletterandgetafreebonusspecialreport:"5BusinessProsperitySecrets".Useitandyouwill...

Becomeamagnettocustomers,sales,profits
Discoverthe#1areaforyoutofocusonthatwillampupyourproductivity,focus,results
Learnhowtokeepyourbusinessgrowingevenwhenyou'reonthebeachtakingavacation

Enteryournameandemailaddressbelow:

Name: ______

Email: ______

Phone:(optional) ______

Big Money Business Coach

Handout: Rapid Business Growth

BusinessOwners

IdentifyYourGreatestLeveragePointsforRapidGrowth.

Onascaleof0-10,pleaserateyourbusinessinthefollowingareas…

Ihaveacrystalclearvisionforwheremybusinessisheaded

Ihaveaspecific,step-by-stepplanforhowtoachieveallofmybusinessgoals

Ihaveapowerfulsupportteamthatisfilledwith“A”playersonly

Whenitcomestobuildingmyteam,“IdigmywellbeforeI’mthirsty”,meaningIalwayslookaheadforthenextpeopletoaddtomyteambeforeIneedthem

I’mawareofindustrytrends,economictrends,andtechnologytrendsthatwillimpactthefutureofmybusinessandwe’repoisedtocapitalizeonthesetrends

Ihavemarketingstrategiesthatworkeffectively

Ialwaystestandmeasuretheresultsofeverymarketingactivityweimplementsothatwecanconstantlyimproveourresults

Ihaveasystemizedsalesprocessthatensuresmysalesteammemberscanallbesuccessful

Ihaveasysteminplaceforrewardingmyteamregularlyinwaysthattheylovetoberewarded(praise,gifts,publicacknowledgement)

Ikeepmyeyesonourbusinessfinancialreportsandsafeguardourcashflow

Big Money Business Coach

The Client Sign-Up Script

Directions: Use this as a guide when talking to potential clients. It is not a substitute for studying the ‘Free Sessions That Sell’ training program, but it will help keep you on track and get quicker results.

Goals & What They Mean/ What They Are Worth:

Tell me a little bit about yourself (or if you are a business coach, “tell me a little bit about your business”, of if you are a relationship coach, “tell me a little bit about your relationship”, etc.)
If you could wave a realistic magic wand, where would you like (your business, relationship, health, etc) to be in the next 6 months to a year?
If you had that in just the way that you’d like to have it, what would that do for you?
What would be the best part about it?
Why?

Challenges & Their Impact/Cost:

What do you think could be slowing you down, standing in the way, or stopping you from having all of (list their goals from Question 2)?
What else do you think could be slowing you down, standing in the way, or stopping you? (Repeat until they don’t have anything else).
What impact do you think these challenges are having on your (business, relationship, etc.)?
What impact are these challenges having in other areas of your life?
How long have these challenges been going on?
What’s the worst part about these challenges?
Why?

The Turn-Around/Light at the End of the Tunnel:

If you could turn all these challenges around and flow freely toward your goals, what would that do for you?
What would be the best part about that?
Why?
What have you found most valuable about our time together so far?
I have a program designed specifically to help people overcome these sorts of challenges and achieve these kinds of results. Would you like to hear a little bit about it?

How You Help Them:

Explain how your coaching works (use the 5 part coaching methodology & relate it back to their goals & challenges)
Check in to see if they are with you –“Does this make sense?” “Would that be valuable to you?”
Explain your guarantee (30-day “Total Happiness” guarantee)
Explain your fees ($XXX/month, $YYY/Full Pay, etc.)
Which of these options feels like the best fit for you?
Would you like to give it a try?
Great. Let me get you entered into the system.
If someone isn’t ready to move forward now, help them overcome their fear and see if they are ready to move forward after that.

Big Money Business Coach

Marketing Copy Checklist

“UseThis‘SuperCopyChecklist’ToMakeSureYourMarketingPieceHasNoHolesGetsYouTheResultsYouWant!”

Directions:Usethischecklist in2 ways.First, usethisasaguide asyou’rewriting yourmarketingpiecetomakesureyou includealloftheimportantelements.Second,afteryou’ve writtenamarketing piece,rateyourcopyin each areaon a scaleof 0-10(0=Weak, 10= Awesome). Then, lookfor “weak” areas that have lownumbers andsee if youcanimprovethem.

YourProduct/Program:

1.Isforoneveryspecificgroupofpeople(targetaudience/niche)

2.Solvesoneveryspecificpain or problem

3.Hasan aspecttoitthat makesit somehowbetterthan anything elseoutthere

4.Isa bargaincompared to whatthey’regetting

General:

5.It’swritten from thebuyer's point of view (It’s aboutthem, not youor yourprogram)

6.Theword“you” isin hereabout10times morethan theword“I”

7.“Power words”,actionoriented,exciting,inspiring wordsand language isusedthroughout

8.Metaphors areusedtoillustratewhatyoumean

9.Stories andexamplesare usedthroughouttodrivehomeyour meaning

Headline:

10.Grabsattention

11.Makesyouwant toreadmore

12.Makesyou curious

13.Hasveryclear specificbenefits

14.People “get” what it meansimmediately

Sub-headline:

15.Grabsattention

16.Makesyou curious

17.Hasveryclearspecificbenefits

18.People “get” what it meansimmediately

19.Makesyouwant toreadmore

Transitions:

20.Transitionsareusedtobridgeoneparagraphtothenext

21.Transitionsareusedtobridgeoneideato thenext

22.Transitionwordsandsymbolsareused(and.., but..,Infact…)

Body:

23.Uses sub-headlinesthroughouttokeeppullingthereaderbackin

24.Connects with your audience “right where they are” (frustrated,angry, sadbecauseofX)

25.Nailstheirsituationtoatee

26.Gets deep inside theirhearts andminds (whatthey’rethinking andfeeling)

27.Identifiestheproblemyou’re going to solve

28.Includesall of thestandardsolutions thatdon’t work

29.Tellswhy theydon’t work

30.Explainswhat’sreallyneeded

31.Makesawinningcaseforwhyyou andyour offeringarethebestatdeliveringwhat’s needed.

32.Hasa clearcompellingcalltoaction

Testimonials:

33.Hasatleast5glowing,results-filledtestimonials

34.Listedresultsarerelatedtotheproduct or servicebeingpromoted

35.Uses audioor video(nicetohave,butnotamust)

Bonuses:

36.Offers3 enticingbonusesthat are so goodyoucouldalmostsellthemseparately

37.Setsyourbonuses apartfromtheregularoffer(withaboxaroundthem)

38.Usesabulletedlist of benefits or conceptsthey’lllearn from thebonus

39.Bonusesarerelatedto what you'repromoting

IrresistibleOffer:

40.Theprogramisworth far more thanwhat you’re charging