Sports Marketing, Period 6, 2016
Mr. Rubin de Celis
Marketing Final Exam
Student Name: ______
What Do Women/Men Want?
I will assign you a product from the options available in class. Using PowerPoint or Google Slide, make a mock-up of a magazine advertisement for the assigned product, with an original slogan, a picture (can be a drawing), and some ad copy that indicates both the product’s function and the image it’s trying to present (e.g., a face cream targeted at older women may have the function of moisturizing while attempting to project an image of youthful elegance).
You may research your product, but you may not use a slogan and/or ad copy already used (I’ll check the Internet sites). You must work individually. Make sure you show me that you know your product and know the person(s) you will target and why.
Project Outline (include this information in your presentation):
Name of the product: ______
1) Tell about the company: 1 2 3 4
2) Tell about the product:
a) What is its function: 1 2 3 4
b) What is its image: 1 2 3 4
c) Who is it targeting and why: 1 2 3 4
3) Create an ad
a) Slogan (must be original) : 1 2 3 4
b) Explain the audience composition of your target audience: demographics (age, gender, education level, etc.); characteristics; and geographic location of the listenership, readership, or viewership of a particular advertising medium. 1 2 3 4
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c) Include the company signature. 1 2 3 4
4) Explain how the ad accurately represents the company. 1 2 3 4
a) Explain how the ad accurately portrays the product. 1 2 3 4
b) Explain how the ad connects with its target audience. 1 2 3 4
c) The ad is neat and clean 1 2 3 4
d) Ad contains the necessary information 1 2 3 4
e) The presentation is well researched 1 2 3 4
f) The work indicates an understanding of the material 1 2 3 4
g) Ad fulfills all requirements of the assignment 1 2 3 4
. Total: / 60
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