Ch. 7 Quiz

  1. What cultures share many similar trends in many different countries?
  2. Youth culture
  3. Demographic and lifestyle
  4. Americanization of consumption
  5. Global communications
  1. What are the three distinctive challenges worldwide marketers face when executing their campaigns?
  2. Creative, input, media
  3. Input, diversity, target market
  4. Creative, media, regulations
  5. Globalization, audience, market
  1. What is NOT a challenge for International Brand Promotions?
  2. Media
  3. Regulatory
  4. Pricing
  5. Creative
  6. None of these
  1. Which is NOT an agency that helps advertising efforts in other countries?
  2. Regional Agencies
  3. Global Agencies
  4. International Affiliates
  5. Local Agencies
  1. To overcome blind spots and avoid errors in advertising planning, marketers need to conduct which of the following?
  2. diversity survey
  3. Cross-cultural audience analysis
  4. Demographic analysis
  5. Economic background research
  1. Worldwide marketers face all of the following distinctive challenges in executing their campaigns except?
  2. creative
  3. reformulation
  4. media
  5. regulations
  1. Worldwide marketers face three distinctive challenges in executing their campaigns which includes?
  2. Creative
  3. Media
  4. Regulations
  5. All of the above
  1. When communicating across cultures it is important to consider all of the following expect?
  2. economic conditions
  3. values
  4. demographic characteristics
  5. media involvement
  1. International marketers must overcome what two biases?
  2. Demographics and economic conditions
  3. Customs and rituals
  4. Product use and preferences
  5. Ethnocentrism and self reference criterion
  1. Which of the following have the highest per capita GDP?
  2. Afghanistan
  3. India
  4. U.S.
  5. Luxembourg
  1. Which of the following individuals head the website known as “commercialalert.org”?
  2. Bill Maher
  3. Ralph Nader
  4. Stephen Burke
  5. Tom Wheeler
  1. Which of the following is NOT a form of marketing E-commerce?
  2. Spam
  3. Cookies
  4. Contests
  5. Behavioral Targeting
  1. How many steps are in the B2B Buying Process?
  2. 5
  3. 7
  4. 6
  5. 8
  6. 4
  1. Buying center participants are which of the following?
  2. people responsible for the management decisions.
  3. people responsible for the purchasing decisions.
  4. people responsible for the investmentdecisions.
  5. people responsible for the software decisions.
  6. people responsible for the human resource policies.
  1. What is the main difference between a localized campaign and a globalized campaign?
  2. Globalized campaigns involve little customization among countries, whereas localized campaigns feature heavy customization for each market.
  3. There is no difference between the two campaigns.
  4. Localized campaigns are almost never used.
  5. Customization only matters when globalized campaigns are concerned.
  1. What are the two biases that international marketers must overcome?
  2. Geocentrism and diversity
  3. Ethnocentrism and self-reference criterion (SFC)
  4. Geographic boundaries and population
  5. Polycentrismand selflessness
  1. Which of the following are B2B Markets?
  2. Government
  3. Manufacturers/ Service providers
  4. Resellers
  5. Institutions
  6. All of the above
  1. Which of the following are Business Solutions?
  2. New buy
  3. Old Buy
  4. Reseller
  5. Manufacturing
  1. Less Developed countries represent nearly ____ of the world’s population.
  2. 50 %
  3. 65 %
  4. 75%
  5. 30%
  1. Which of the following are trends in the global marketplace working to create conditions that support globalized campaigns?
  2. Americanization of consumption values
  3. Global youth culture
  4. Common demographic and lifestyle trends
  5. Southeast Asian influence

Answers:

  1. a
  2. c
  3. c
  4. a
  5. b
  6. b
  7. d
  8. d
  9. d
  10. d
  11. b
  12. c
  13. c
  14. b
  15. a
  16. b
  17. e
  18. a
  19. c
  20. d