Weekly Review Quiz As of 2008-02-21

Weekly Review Quiz as of 2008-02-21
Strategic Management

As Toshiba Surrenders, What's Next for DVDs?
by Sarah McBride and Yukari Iwatani Kane
02/19/2008
http://online.wsj.com/article/SB120321618700574049.html?mod=djem_jiewr_mgq

1. Toshiba's decision to abandon the HD DVD format is painful because

a) Toshiba had promised consumers it would fight to the bitter end.
b) it had promised movie studios it would fight to the bitter end.
* c) many customers who bought a HD DVD player are upset.
d) HD DVD players commanded very high margins.
e) its ally Sony will have to continue the struggle alone.

2. Due to Toshiba's surrender,

a) Sony will have to produce HD DVD players.
b) HD DVD players will become more expensive.
c) the company is now a candidate for takeover.
* d) Blu-ray will become the dominant standard.
e) Japan has little strength left in the DVD business.

Antitrust Fears Few in Airline Deal
by Susan Carey
02/20/2008
http://online.wsj.com/article/SB120347264078878775.html?mod=djem_jiewr_mgq

3. The decision about whether a Northwest-Delta merger violates antitrust laws will be made by

a) the Attorney General.
b) the courts.
c) the U.S. Department of Transportation.
d) the U.S. Fair Trade Commission.
* e) the U.S. Department of Justice.

Networks Plot Course
by Rebecca Dana
02/15/2008
http://online.wsj.com/article/SB120303589685370159.html?mod=djem_jiewr_mgq

4. For TV networks, the silver lining in the writers' strike is that it gives the networks the opportunity

* a) to rethink their whole business model.
b) to scout for new writing talent.
c) to improve quality of programming.
d) to see which writers are truly loyal employees.
e) to experiment with the outsourcing of TV writing to lower-cost countries.

5. Unorthodox ideas being tested include

a) spreading premiere dates throughout the year.
b) showing reruns during prime time.
c) ordering the production of new series without ever seeing a pilot.
* d) all of the above.
e) none of the above.