Week 2– Doctoral Study Components

“Reputation and Revenue: The Business impact of NFL Crisis Management”

by

[Parisnicole Payton]

ME.D, [Strayer University, Pennsylvania], 2012

MBA, [Strayer University, Pennsylvania], 2010

Doctoral Study Submitted in Partial Fulfillment

of the Requirements for the Degree of

Doctor of Business Administration

WaldenUniversity[WYC1]

[June], 2017

Problem Statement[WYC2]

The specific problem is the National Football League[WYC3]’s commissioner, upper management and owners located in New York lack a public relations strategy and human-resource operational policy to manage the crisis-management crimes by NFL players.[WYC4]The National Football League’s crisis management protocol examined in various prospects by Smith (2012)[WYC5] as a clear representation of long-term crisis management approach with comprehensively attainable objectives and minimum set standards to help regulate the current rules.[WYC6] In the year[WYC7] 2015, there were over 791 arrests of NFL players’ arrests recorded and 55.4% of those arrests were domestic violence cases. The approach of crisis management reflects a critical path defined by stringent rules, and a greater prospect defined within the rules of significant league handling approaches[WYC8] (Davis, 2013). The general problem is the National Football League’s reputation, corporate social responsibility, and profitability has declined, resulted in loss of viewers, attendees, stakeholders, and corporate partnerships. The specific problem is the National Football League’s commissioner, upper management and owners located in New York lack a public relations strategy and human-resource operational policy to manage the crisis-management crimes by NFL players.[WYC9]

Purpose Statement

The purpose of this qualitative case study is to explore the successful crisis management strategies the National Football League has utilized to handle players’ negative behaviors and crimes[WYC10].The targeted population will consist of 20 NFL certified consultants of the National Football League Players Association in Manhattan, New York.This population is appropriate for this doctoral study to research and suggest a public relations and crisis management action plan to utilize a structured organization to eliminate and decrease players’ crimes. The city of Manhattan, New Yorkserves as the leading city for this doctoral study because the National Football Players Association reforms’ players personal conduct policy. The data obtained in this doctoral study will support and contribute an action plan to implement a crisis management strategy, which will decrease the frequency of players’ negative behaviors, which has resulted in the National Football League losing its reputation, social responsibility, corporate partnership, and profitability[WYC11].[WYC12]

Nature of the Study[WYC13]

Due to the increase in crime by the National Football League players, the National

Football League reputation, corporate social responsibility, and profitability have declined. The purpose of this doctoral study is to explore a corporate policy that could help the National Football League in reducing the crimes done by NFL Players, so the National Football League can sustain its reputation, corporate social responsibility, and profitability. America has diversified sports and recreational activities, which have made America’s sports sector one of the most flourished corporate sectors (Kelly, 2014). Sports organization have recently been labeled as “big business” in America due to the financial revenue in this organization, which includes viewership, advertisements, sponsors, and federal funds that make it a trillion-dollar worth corporate sector. So taking crisis management into view, there are many key issues associated with the sports organization, which will be included in this qualitative study.Through the analyzation of the NFL business practice, future research can be the lead in the direction of gaining data on the use of the précises phases of sports public relations and crisis management.

References

Davis. (2013). The Governance of Co-operative Housing: Current Challenges and

Future.[WYC14]International Journal of Co-operative Management , 51-57.[WYC15]

[WYC16]

Kelly, M. (2014). NFL Fumbles on Ethical Conduct.Boston:[WYC17] Wilmington Group.

Smith, J. D. (2012). Organization Resilience: Business Continuity, Incident, and

Corporate Crisis Management, Institute of Business Continuity Management[WYC18];

[Online] [WYC19] accessed:

18.11.2013.

Smith, R. D. (2013).Strategic planning for public relations[WYC20]. Routledge[WYC21].

[WYC1]For tracking purposes, my comments in the yellow textbox above are Comment WYC1.

[WYC2]The Problem Statement must not exceed 150 words (yours is 182-word long). See 1.3(f).

[WYC3]Follow APA section 4.25, p. 108, and spell out acronyms and put them in a parenthesis the first time you introduce them in your text

[WYC4]This Hook statement makes your research as a study about NFL. For this reason, your study's problem or focus is not a business problem permissible in the DBA program. See DBA Research Handbook pp. 4-5.

If you would like to study the crisis management, your Hook statement must convey such intention. Focus on the fact that the crisis management is essential for business firms. Use the NFL situation as an example. See Comment WYC1

[WYC5]Your Hook and Anchor statements have a peer-reviewed journal article or government citation.

[WYC6]This sentence is difficult to read. Please rephrase to clarify what the subject and verb of this sentence are. Better yet, you might just delete this sentence.

[WYC7]Delete this such that it will read "In 2015, ...".

[WYC8]Please revise or rephrase this sentence to clarify its meaning.

[WYC9]Again, the focus must not be on NFL. As is, your study would be only applicable to NFL.

[WYC10]This must be about business firms or managers, not the NFL. Also, do not focus as your purpose, on specific NFL's problem, but the crisis management in general.

[WYC11]This is not your targeted population. You are describing your sample.

The population in this context is not a sample, but it must be the population from which you plan to draw your sample and to which your findings apply. See Rubric 1.4, end note #18, "A research population is generally a large collection of individuals or objects that is the main focus of a scientific query. Do not identify sample/participants."

[WYC12]You must include in this section, your social change implications. You need to describe how your research findings may benefit the society at large.

[WYC13]You must describe and justify the choice of research methods and design. See Rubric 1.5(a) and (b). You should have just two paragraphs in this section, one for the research methods and the other for the research design. Do not put any other information here.

[WYC14]You must put this into the sentence case like this, "The governance of co-operative housing: Current challenges and future". Only the first letter of the first word, the word right after a colon, and proper noun should be capitalized.

[WYC15]Missing volume number. Missing doi or journal URL.

[WYC16]No blank line. Normal spacing without an extra blank line.

[WYC17]This should be "Boston, MA:".

[WYC18]This title must in the sentence case.

[WYC19]The title should end with a period. Replace "[Online] " with "Retrieved from ".

[WYC20]Book titles should be in italic.

[WYC21]The publisher location (city and state) is missing.