WARNING: What You Are About to Read Will Dramatically Change Your Thoughts On

WARNING: Don’t even think of listing your home with another agent until you read this letter.

Dear Home Seller,

Now that your home is no longer for sale you have received calls and letters from many different agents about your home. Let me be candid. How come these agents weren’t so aggressive on helping you sell your home when it was listed?

Here is what happens to homeowners in your situation. Your home didn’t sell and you are looking for answers, right? You want to know what to do this time around to get it sold. Now, I don’t know exactly what you are thinking right now. But, from working with homeowners in your position in the past I know this. When they first listed, their agent was eager and ready to go. They even brought a few buyers by to see the home. And the first week their entire office saw the home. But, after the first month or so they just kind of vanished. And it became apparent that they weren’t that confident they could sell your home.

They stopped running ads. It looked like they were thinking, “What’s the use of advertising a home when I won’t even get paid for the advertising?”Here’s what else happened to other home sellers I have talked to. Everyone told them their home didn’t sell because of the price. Truth is price is just one of many factors. Oftentimes their home was competitively priced, and was even the most attractive home on the market. But, a buyer can’t buy a home they don’t even know about, can they?

Before you put your home back on the market, you need to know what look for in an agent. Let me give you some pointers. By the time you have finished this letter you’ll know what to look for in an agent (at least you’ll know more about what to look for than the other agents in the market want you to know.) You’ll know how to identify those agents that just can’t “get the job done.”

Let me spill the beans. All realtors have the same tools. We all have the MLS and work with other agents. But the difference is some agents sell 30 to 100 homes a year, while the agent at the next desk may sell only three. The average agent sells around 3 or 4 homes a year. That is one every 3-4 months. Maybe they sell real estate part time and keep another job to pay the bills. Do they want to pay for advertising when they do real estate just for some extra spending money? And that is my first tip on picking an agent. Hire someone that works full time. We wouldn’t hire a part time attorney, doctor, airline pilot, or home builder, would we? No, because we want them to be serious about their profession and stay up on the latest technologies and strategies. Make sense?

Fortunately, homes are still selling. Last quarter in the Columbia-Suwannee County Multiple Listing Servicealone, over 212 homes actually sold and closed. That’s not even including the new construction homes and new home communities. There are just no buyers? Not the time of year to sell? A buyer bought each one of those homes that sold. The soft South Floridareal estate market is hurting your sale? It didn’t hurt 212 other homeowners last quarter! Whatever the reason, those homes sold and yours didn’t.

You need an agent with a proven track record and the most aggressive marketing plan. Your agent needs to communicate the benefits your home offers to the public and all potential buyers. Look at the agent’s production. How many other homeowners are entrusting their sale to them. If they have less than 3 listings then obviously not enough other homeowners think they can get the job done. Look at how many listings that agent has on their website. Is there a reason that people are successful? Yes! If the agent you are considering doesn’t have many listings, you may miss out on one of the most powerful marketing secrets realtors have. That is “cross selling.” If a buyer calls on a home and it doesn’t work for them, then your agent can show them their other listings.An agent with over 3 listings for sale will get scores of inquiries from their signs, promotions, and ads they run for their listings.

The buyer that is calling on our listingsmay be calling from a for sale sign, the Internet, a magazine, or a full page advertisement in the newspaper. If the home they are calling on doesn’t work for what they are looking for, we can “cross sell” them to your home.

If the agent you list with doesn’t have a lot of homes to advertise, or promote them aggressively, you won’t see results. A buyer can’t buy a home they don’t know about. You also need to be able to keep up on all the buyers looking at your home. If you don’t hear from your agent after a showing, how do you know that the buyer is being followed up on? If you never heard what buyers thought of your home, things are about to change. Here is why following up on every showing is so important. A buyer might really like your home but have some unanswered questions or concerns. If those don’t get answered properly they may wander off and buy another home.

Check out the agent’s marketing plan. Successful agents have proven methods and strategies to bring you a buyer. You can’t catch a fish unless you’re fishing, and the same thing is true in real estate. If your agent isn’t out there promoting your home to buyers the buyers won’t know about it. Does your agent have a marketing plan to sell your home? Do they have a closing checklist to make sure nothing falls thru the cracks? All of these are factors that determine the likelihood of finding the buyer looking for your home.

Why should you even call me? J P Booth(who sold his house located at 25013 67th Road in O’brien)had had his home listed for 6 months with one of the local real estate companies.The home didn’t sell. J P was in your same position with a home that he needed to sell. In frustration, he called me and I sold it in 71 days. All the other agents were complaining about how there weren’t any buyers and the market was so slow. I found a buyer and helped him get on with his life and make the move he needed to make.

See the testimonial below of a satisfied Your NameHome Seller.

We really needed to sell our home. Another Realtor wasted 6 months with very few showings and NO RESULTS. Your Namemarketed our home aggressively, kept us informed and got our home SOLD. Your Namemakes things Happen.

Jerry & Elaine Jones - Springfield Estates

Here is what you need to do to get your home sold.

As you can see above, I have a solid track record of getting homes sold. Now, I don’t want to bore you with fancy statistics or flip charts. I’m not going to talk about how I’m the best, #1 listing agent this month, or give you some memorable jingle about myself. Bottom line, my specialty is in selling homes that other agents were not able to sell. My marketing plan will get your home in front of more buyers than anyone else. I have a track record of selling homes that other agents weren’t able to sell. That is what’s most important to you, isn’t it?You deserve some advice on what to do to get your home sold. Here are a few guarantees I have for sellers in your position.

Guarantee #1

For every $10,000 I sell your home for below the agreed upon range, I will deduct$200 from my commission!

My marketing plan gets you the best buyers. My track record proves it. However, I’m not going to promise you a completely unrealistic price just to get your listing, and then go out and tell buyers that you’ll accept a lower price.Unbelievably, some agents still do this.

Guarantee #2

If I don’t bring you an offer acceptable to you within 120 days after listing, I will deduct $100 for my commission for each month after that!

I have a marketing plan that I implement for each listing. You’ll hear from me each week telling you what’s going on and more importantly what my team and I are doing to sell your home. I’ll tell you up front how long I expect to take to sell your home. Oftentimes, it will be sold before then.

Guarantee #3

Straight Promises Guarantee

I’m not going to tell you how I’m the greatest thing since sliced bread, just to get your listing. I’ll tell you what I can do, when it will get done, and what type of advertising will be done for you home. Then, I’ll go to work to do it and get your home sold. You’ll know up front exactly what is going to happen (and because I’m calling you every week with updates you’ll know it is getting done.)

Give me a shot. At least give yourself the opportunity to check me out and see the difference that will get your home sold. You’ll see for yourself that there is a difference. Don’t you deserve a second chance? Find out what I can do to help you. Call me today at Your Number.

Sincerely,

Your Name

Your Business/Broker

Office: Your Number

Cell: Your Number

P.S. Your home deserves another chance. Call me today at Your Number to get it sold.