Volunteer Campaigning Training
Transport
- Time:
New inhabitants are mainly retirees and not working- youth drain
Can’t get to work- unable to walk or train which equals lack of work force/ healthcare/ education.
Not possible in time frame
Environmental impact
Lack of integrated and affordable rural transport
Mix of local government, not for profit, private.
Motorways- road structures- single track
Operators and others work together on timetabling and smart ticketing.
Lack of planning, lack of rural awareness, policy perception does not seem understood/relevant to rural.
Operators do not cooperate
Lack of £ to buy tickets- change only
Small problem that affects large number of people
Acute problem vs diffuse
Clearly visible change
- Aim 1: Public transport in rural Scotland is integrated, affordable, accessible and well used.
Objectives:
- Operators work together to integrate timetables and ticketing.
- Financial benefit for operators for working together.
- Licenses are awarded to operators who collaborate.
- Identify the barriers to integrating timetables and tickets and understand the value of operators.
- Persuade operators of the benefits of integrating timetables and tickets- persuade operators to sign up to a charter stating support for timetables and ticketing by xxx.
- Transport procurement processes are weighted favourably to operators that agree to a new ‘rural transport’ charter.
- Key transport operators publicly agree and commit to a rural transport charter, which supports timetable and ticketing integration by end of 2017.
- Transport procurement processes are weighted favourably to operators that have signed up to the rural transport charter by end 2019.
- Highlight journey times through a social media campaign involving 100+ people in July 2017, sharing their journey time issues.
- Key transport operators publicly agree and commit to a rural transport charter, which supports timetable and ticketing integration by end 2017.
Local Authorities / Operators- existing power structure
CTA / CTA
Private Transport Companies / Government/local government
Operators / Businesses
Petrol heads / Tourism Industry
Individuals who wait benefit from changes / Environmental lobby
Sceptical/cynical public / Passengers/public
Driving instructors / Disability access job centre
Urban dwellers / Citizens Advice Scotland
Local Authorities / Ferry forums
Community Councils
3rd sector bodies
NHS
Education services/training
SUSTRANS
- Key statements/messages- what do they need to hear?
-COSLA and Transport Scotland
Transport Scotland
-Need evidence- presentation with facts, figures and how it meets Scottish Government targets
-Look at MSPs ??? transport and members locally to get in touch with MSPS (?? Need)
-Photo of tourists standing next to empty bus stops
-Ask SUSTRANS to work with us to raise the issue
-Cross party group- ask them to campaign/raise the issue.
COSLA
-Go to COSLA first!!
-How this is going to save you money
NHS
-Impact of poor transport on access to services and affecting health
-NHS takes the message to COSLA
- Allies
-SUSTRANS
-Patient rights bodies
-Environmental agencies
-Citizens Advice
-3rd Sector organisations/Rural TSI
-Disability forums
-Passenger forums
-Calmac
-SCVO
Supporters
-SCVO
-Rural communities/councillors/ community councils
-NUS
-Poverty action groups
-MSPS
-Young Farmers
-Insurance bodies
-Rural employers
-Rural colleges
Opponents
-Transport operators
-Individuals with an issue about subsidising
-Urban people
- Tactics- research, travel triathlon, educational, clarification, mobilisation- persuasion- visual- negotiation- confrontation- disruption, interference.
Activities
‘How far will you go?’
A mapping of rural journeys in Scotland using public transport.
A 24 hour multi media campaign- triathlon/relay, stop-motion animation (lego/Duplo), accumulator totaliser lost time, slow radio techniques, placard campaign, citizen journalism. All underpinned by case studies.
Lettuce goes to supermarket.
When was the first bus invented? 1662, 1830
Slogan- ‘How far will you go?’ (sexy voice)
Flash mobs/happenings
Bus buddies
Distance
Stop/go animations
Share stories
Wheelchair/pushchair exclusion
Case studies- bus drivers experience- isolation/health problems
Subtitle-map of different journeys- slow journeys/radio
Raise awareness by placard campaign – my next connection is…. It takes me xxx to get to hospital. Create a video of these images.
How much does it cost – money/cost accumulator
Identify and share evidence (facts and figures)
Media event/Holyrood event
Develop branding
Ticket hats
Yarn bombed bus/bus stop
Rural travel bingo
The worst journey in Scotland
Trip advisor
Which- best bus journey
- Who
Rural transport users
Initialising programme contact from existing members database.
-We’re doing this because you told us it is a problem
-We need your help, here’s our research (interactive ideographic- Simon Brooke) and we’re going to…
-We need you to:
- Identify people/case studies
- Get them to share infographic around and get permission to involve others
- Submit case studies and contact details
- Say if you can do the pics/info or need support
-Say big thankyou and keep them informed.
- Who
The operators- trade group? Inter-mode group?
-Introduce us- Scottish Rural Action- need their collaboration
-Quick win- timetables and ticketing
-Q. What can you do to help?
-Q. When will you do it?
-Q. When can we meet next to get your answers
Local Democracy
A coherent set of activities intended to achieve a particular aim.
To work in an organised and active way towards an aim.
Aim: Broader community participation in and beyond formal democratic processes that empowers local communities
-Broadening of community participation in and beyond democratic process that empower the local community
-More voices/everybody
-Leading to community empowerment
-Finding right medium/method
-Including all ages- children/next generation
-Beyond formal structures (everyone)
-Increase the number of people who respond to community consultations by an average of xx percent across Scotland within one fiscal year.
-Act like You Own the Place
-Knowing our place, our local area/people, its/our potential
-Increasing engagement of everyone
-Line/means of communication- technology
-Involve youth
-Fun/friendly
-Mechanism for 2-way commitment
-Identify who to do it
-Resources communication process
-Community council seats contested
-Minutes on website within a week
-Notification through post
-Determine area and who there?
-Methods of communication
-Information regular
-Quick??
-What info tools
-Email groups
-Realise collective potential
Treat Community councils as a business
-Marketing- events of allies
-Message- make clear why it matters (get behind a purpose)
-Create rewards
-Visual? E.g. increased participation numbers
-Chats over tea/booze
Local Authority- negotiate/ provoke/ confront
Collaboration
Empowering
Clarifying
Activities
-Positive case studies
-Leaflets/maildrops
-Facebook pages- enlarging- Notes/minutes (closed)- Chitchat conversation (open)
-Public meetings
-Go to public other meetings with a clip-board
-Website
-Tag on to critical concerns
-Social/cultural events which also informs
-Gatecrashing other events
-Notices/posters/placards (and involve the press)
-Petitions
-Undercover guerrilla tactics
-Car stickers
-Emails- open or closed
-Mailchimp- free programme
-Good leadership- an individual or collective
-Influential people
Allies
-Local Authorities- brief to increase consultation
-Other community groups
-Scottish Rural Action
Supporters
-Politicians- possibly- case by case- to support increase in participation
-Local press
-Electoral reform society
Opposition
-Those with vested interests- don’t want public involvement- keep knowledge/info hidden
-Council officers and community council office bearers
Hear what?
-Selecting the focus- relevant to peoples lives
-Reason to believe their participation is worthwhile
-See the result of their input
-Quick wins
-Relevant to local community
-Local issues
-Feedback on the consultation- anonymous, confidential
-Tell community your aim
From whom?
-Community council event (face to face)
-Personal contacts social situations (informal)
-Summary information to give clarity to issues
-Locally generated information
-Reliability of information
Opposing
-Status quo- business as usual- the way it’s always done- historical cultural
-Maintain position perceived power/leadership
Drivers
-Local Authority requirement to consult – follow up- consequences
-(tick box statutory consultee- Community council has no power)
-Audit of community council activities
-Communication method- good one= big-bad one won’t change
-Responsible community activist
Increase number of people responding to community council consultations by xx% within one fiscal year.
Culture of top down managerial; Poor communication; Disconnect between community council and people of community; Apathy/ disengagement:
-Isolated geography
-Lack of time/busy
-Quiet and noisy
-Emotions
-Power imbalance
-Not knowing (helped to understand)
-Apathy
-Disconnected society/communities
-Lack of processes
-Local democracy not valued
-Ad-hocary
-Not working as well as we could
-Messy
-Bit confused
Problem: lack of participation due to passivity and apathy- obstacle
Obstacle: poor communication. Someone else will do it. Historic- things done for us, furious? Impotent.
Solution: improve 2-way communication. Awareness, people feeling they can do it themselves- leadership DVMT and succession planner. – education, space for people to experiment; try it out; set out purpose and options and join it; questions MP.
Mechanism: Mailchimp; forum; going to cultural events; Facebook; posters
Opportunity for action: prioritise local issues; low hanging fruit; things that matter locally; timing is ripe; show up- show our colours
Problem solved: lots of lives; shares; xx respondents; feeding back how people helped make it happen; local MSP and MP both come to celebrate success
Audiences: churches/toddler groups/ older people groups; arts and crafts- adult leisure group (sports); care/looked after; business group- round table.
Digital Connectivity
Lack of coverage-lack of profit and commercial viability-supplier collaboration to extend network area-sharing masts- pressure through influencing EE and Vodafone to share masts- problem solved when masts shared and everyone has coverage.
-Young people- social media campaign to show problems young people face
-SAYFC
-Showing health and safety of workers- letters to SCA, LANTRA, Crofters federation
-Heath-NHS, Scottish Ambulance, Emergency services, message in a bottle
-FSB
Poor connectivity in rural areas (mobile and fixed)
Disadvantages
-Cost
-Social exclusion
-Health
-Education
-Social care
-Business- failure
-Out-migration of young
-Complexity, lack of expertise
-Lack of competition
-BT monopoly/cooperation
-BB UK/Westminster bureaucracy
-Aging population, out-migration of young
-Low population density- cost- profitability
-Small market
Aim: Every tower accepts any supplier device
-Towers/4G and everywhere always on don’t leave anyone behind corporate PR
-Demo mass with power and satellite backhaul in every remote place
-Persuasive connectivity
4G+ towers everywhere and always on
- Vodafone and EE to publicly agree to the principle of sharing masts in remote rural areas within 1 year
- They deliver a pilot demonstration within 9 months
- Customer satisfaction with connectivity produced in pilot area demonstrates benefits of shared coverage to customers and service providers within one year.
Vodafone and EE publicly agree to the principles of sharing masts in remote rural areas within one year:
Negatives
-Access to decision makers
-Competitive forces/commercial confident
-Public dislike of masts
-Public perception of health issues
-Lack of backhaul and power for masts
-Challenge to making cost effective with limited users
Positives
-Previous contact from decision makers
-Offer of positive PR and better service
-Campaign will result in fewer masts and better service
-Information campaign through PR, newsletter etc
-Small businesses benefit
-Emergency service connectivity
-Public need
-Potential subsidy
What do targets need to hear?- Calum Kerr, Fergus, small businesses, FSB
-Demand for better coverage from voters/ rural businesses
-Growth of rural economy following improved connectivity- benefit to whole community
-Encourages/retains tourists
-Improved marketing for all rural businesses especially tourism
-Retention of population especially younger people
Who do they need to hear it from?
-Constituents and fed of SB, SRA, Small businesses
-Emergency services
-Health care providers
-Health boards
-HIE
-Commercial providers
-SLE and NFUS
Allies
-FSB
-Community councils and Development Trusts
-Councillors, MSPS, MPS
Supporters
-Political parties/members (not party political)
-Scottish parliament REC committee
-All relevant Scottish parliament committees
-Press
-SMES
-John Beattie
Opponents
-ISPs possibly
-People who don’t like masts and think the internet is bad
Tactics
-Persuasion: positive- connecting social media, GPS mapping, productivity/business. Negative- lone working, medical emergency, social exclusion
-Raising awareness: personal anecdotes, positive outcome/solution.
-Consultation: community council, research of coverage/ potential coverage
Activities
-Videos- social media- stunts
-Primitive communications methods
- Using iconic places
- Displaying messages through pictures
- Pigeons
- Town crier
- Message in a bottle
- Tin cans on strings
- Flags
- Smoke signals
- Flares
- Finding old mobile phone ads
- Humour
- Find a brand
- Letter writing/emailing
-Directly contacting allies
-Qualitative information gathering/ public surveys
-Building evidence portfolio
- Partly statistical/factual
- Partly personal/anecdotal
- Case studies
- Online forum
-Displaying wider/knock on effects
- Funding allies of these causes (education, business, health, social etc)
Find and display accurate evidence of solution
-Petitions
-Postcard campaigns (images of primitive communications)
Lack of coverage- commercial competition- increase coverage- sharing masts
Key transport operators publicly agree to a rural transport charter with timetable and ticketing integration by end of 2017.
Increase number of people responding to community council consultations by xx% within one fiscal year.
Vodafone and EE publicly agree to the principle of sharing masts in remote rural areas within a year.
-Petitions
-Advertising
-Flash mobs
-Social media
-Case studies
-Vox pops
-Consultation responses
-Email and snail mail
-Citizen journalism
-Research papers for evidence and reports
-Protests/demonstrations
-Teasers/ humour
-Leaflets, placards, banners
-Craftivism/yarn bombing
-Solidarity/symbolic actions
-Dressing up
-Happenings
-Demonstrating solutions
-Branding/slogans
-Pledge
-Public meetings
-Canvassing and civic conversation