Howtoincrease youronlinedonations
Voluntary sectorsetto lose £3.3billion by 2015
We are all too aware ofthe effects funding cutsarehaving onthevoluntarysectorinthe UK; now more thanevergroupsin Windsor, Ascot and Maidenhead need to lookfor newwaysoffundraising.The latest report by the National Council for VoluntaryOrganisations(NCVO)andCharities Aid Foundation(CAF) indicatesthat in2011 online giving had increased by 85%.(To read the full report pleaseclick here)
*Tap into this onlinecommunitybysetting upLocalgiving.compageTODAY *
Maximisingonlinegiving
•Include the Localgiving.combuttononyour website.Makesure it isonyourhome page, above the fold withacleardescriptionofthe valueyoursupportersdonationwill bring to theirlocal community
•Make sureyour website is visible to yoursupportersbymaximising searchengine optimisation(SEO) using the right keywords,links,adding video and ablog ortwitterfeed to yoursite (for furtherinformationclickhere)
•Set up social mediaaccounts(the most popularsitesare Facebook, Twitter,YouTube and LinkedIn)asa wayofengaging withsupporters,initiating two wayconversationsand group discussions.Build relationshipsbysharingfundraisingideas,informingthem of successstoriesandupcomingfundraisingevents
*Theimmediacyofsocialmedia enables you tocapturedonor spontaneity*
•PubliciseyourLocalgiving.compage acrossall yourdigital media (includetheURL linkonemails,e-newsletters,bulletinboards,blogsand social mediasites)and non digital media(include the logo onletters,leaflets,postersand businesscards)
•Advertise your website forfree! WithGoogle forNonProfitsyoucanapplyforgrants enabling youto advertiseusing Google Adwordspromoting your website throughtargeted keywords
•Donating isabout giving and receiving so make sureyourdonors knowhowtheyare benefiting theirlocal communitythroughsupportingyou.Keep theminformed through email,e-newslettersand bulletinboardsofhowtheircontributionhas helped