LARS MURRAY
183 Congress St. Brooklyn, NY 11201 Phone: 718-855-4351 Email:
EXPERIENCE
Virgin Records New York, NY 2002-2003
Independent Consultant
Duties included:
▪ Research
▪ Site Development
▪ Employee Training
▪ System Implementation
Notable Accomplishments: Provided critical assistance in restructuring of label’s New Media department.
Sudden Industries New York, NY 1999-2002
VP Business Development
Duties included:
▪ Product Development
▪ Partnership development
▪ Client Acquisition
Notable Accomplishments: Expanded client base and contributed to 300% billing growth in first year. Developed new products, technologies and partnerships to expand company’s offerings. Created successful online-offline marketing promotions for music industry and television clients.
Rykodisc, Inc. Salem, MA
Director, New Media 1994- 1999
Directed Development of Online and Interactive Projects and Direct marketing.
Duties included:
▪ Business development and alliance building for label's New Media initiatives.
▪ Researched, evaluated, and implemented online marketing and sales systems and strategies.
▪ Oversaw mail-order operation, including ecommerce and third-party online sales promotion efforts.
▪ Supervised development of interactive products and marketing tools, working in conjunction with outside developers.
Notable accomplishments: Led digital distribution efforts through content licensing and hosting deals. Developed and managed three iterations of label website, nominated for Yahoo! Internet Award. Developed and implemented successful sales promotions, including online contests and preferred-customer programs. Integrated Internet-based systems into marketing and sales departments. Developed Invision Award-winning CD-ROM-based catalogue. Designed and implemented successful sales promotions. Streamlined direct sales (online and offline) operations, doubling label's direct sales in less than a year. Represented and promoted label’s New Media efforts to Business and consumer press.
Product Manager, PLAY IT BY EAR: The First CD Game 1991- 1994
Directed development and marketing of two volumes of popular board game from conception to store shelf.
Duties included:
▪ Oversight and marketing support of multi-channel national sales force.
▪ Editorial oversight of all game content, including selection, production, and licensing of material.
• Planning and implementation of marketing budget, including public relations, tradeshows, promotion, and advertising.
Notable Accomplishments: Opened new sales channel (Toy Distribution) Achieved sales of 175,000 units and over $1Million in net profits.
Assistant to the President 1988-1991
Developed projects and managed office for independent record label.
Duties included:
• Research and supervision of recording and ancillary projects in conjunction with label President.
▪ Management of 10-person staff, HR, implementation of office functions.
▪ Processing of master and publishing royalties
Notable accomplishments: Kept peace in frantic, divisive office environment. Cultivated PLAY IT BY EAR project.
Roslin Radio Sales, Inc. New York, Philadelphia, Boston
Account Executive 1986-1988
Radio advertising time sales for national sales representation firm.
Duties included:
▪ Establishment of Philadelphia branch office
▪ Service of major account lists.
Notable Accomplishments: Established Mid-Atlantic regional billing base.
WBRU-FM Providence, RI
Music Director/Air Personality 1985-1986
Duties Included:
• With Program Director, developed and implemented programming strategy and selection of music for major-market commercial radio station.
▪ On-air duties five days/week. Wrote and produced radio spots.
Notable accomplishments: Brought station's ratings to a record high.
Education
Brown University Providence, RI
A.B. in American Civilization with Popular Culture Concentration, 1986
Computer
Software
Adobe Photoshop, Allaire Homesite, Macromedia Flash, Magix, CoolEdit, MS Publisher
MS Office (Word, Access, Excel, PowerPoint), Quicken, MS Money, Various Codecs
Languages/Protocols
HTML, PERL, PHP, FTP, Some UNIX
References
Available upon request.