VIP Announces Launch of CHIMEI Brand LCD Monitors by MIRAI
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NEWS
For Immediate Release
2ndJuly 2007
VIP Announces Launch of CHIMEI Brand
LCD Monitors by MIRAI
VIP Computer Centre Ltd, the UK’s leading independent distributor of components and peripherals, today announced the introduction of the CHIMEI brand by MIRAI for its range of LCD monitors.
From August 2007 MIRAI’s full range ofdigital monitors will be marketed under the global brand CHIMEI, which is already renowned in Asia as a leading LCD TV and monitor brand and is the world’s third largest supplier of LCD TV panels.The decision to introduce the CHIMEI brand to the European market is part of an overall strategy by MIRAI to build on its global manufacturing presence. By expanding CHIMEI’s presence as a worldwide brand MIRAI and its partners will benefitfrom the advantages of global inventory and faster access to key technologies.
MIRAI has rapidly grown to be a leading LCD TV and monitor brand at VIP Computers since they launched MIRAI into the market in January 2006 as the UK’s first distributor. MIRAI is now well known for its strong customer service, attractive pricing and a feature rich product selection, which are all strengths that will be reflected in the CHIMEI brand.
All MIRAI desktop LCD monitors will be re-branded as CHIMEI and introduced to the market from August, with MIRAI LCD TV products remaining under the umbrella of the MIRAI brand. The CHIMEI brand will offer a wide range of innovative digital widescreen monitors, with all new products meeting the requirements of Windows Vistaand a new range of multi function monitors introduced in September.
Phil Brown, product manager at VIP, commented: “VIP look forward to the introduction of CHIMEI product and being able to pass on the many benefits to our customers. The introduction of the CHIMEI brand will provide VIP’s customers with products which utilise the latest technologies at the very best prices possible due to the advantages of accessing global inventory.”
Paul Butler, general manager of MIRAI, added: “The introduction of CHIMEI across Europe as the new name in monitors is an exciting step in celebrating the future of our products worldwide. Our channel, retailers and consumers will benefit from a global product strategy, which will provide faster and more flexible access to the latest developments and services.”
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About VIP Computer Centre Limited
VIP Computers is the largest independent UK distributor of components, peripherals and consumer products. VIP concentrates on supplying the channel and partnering with its customers & vendors for mutual success. VIP provides a wide portfolio of products and has a state of the art logistics and online ordering facilities. VIP Computers is an industry respected and award winning pan-European distributor based in UK, with offices in Holland, Spain and Taiwan. The company's group turnover is estimated to be £240 million in 2007.
Editorial Contact:
Jo Sawyer, PR Executive
VIP Computer Centre Limited, VIP House, 4 Hardwick Grange, Woolston, Warrington, Cheshire,
WA1 4RF
Tel +44 (0)121 472 3259
Mob +44 (0)7876 022 826
Email: