Video Project (Digital Story): (Work in Pairs) Due November 9 2017

DUE DATE: 9 November before 5 pm – I cannot accept any late entries as I cannot complete the CAM mark if any assignment is late. NO LATE ASSIGNMENTS CAN BE ACEPTED
This video project will be completed in pairs. Partners will be assigned in the Digital Story Board counts 15% of year mark
The Video product counts 35% of year mark
What to hand-in
·  FILLED-IN RUBRICS (Digital Story Board Rubric PLUS the Film Rubric: 10% will be deducted if they are not handed in )
·  Completed and Printed Final Digital Story Board
·  Completed Video published on a CD/DVD – please test that this does open on another PC before submitting. Please write your names and student numbers on the CD/DVD
·  A Plagiarism Declaration
Please put everything into clear plastic sleeve so it does not get lost.

Storyboard Rubric 15% of Year Mark

Categories and Criteria / Inadequate / Inadequate / Average / Good / Excellent
Format
/10 / No sectioning is evident. Content is random and all over the place. / Sections are not clearly defined. Content is scattered and not in proper order. / A few sections are defined. Some are in the correct order; some content is out of place. / Most of the sections are defined. The sections are in the correct order; some content is out of place. / All sections are clearly defined. The sections are in the correct order and contain the proper content.
Creative Commons Referencing
/10 / Creative Commons Referencing not done. / Creative Commons Referencing adequately done. / Creative Commons Referencing adequately done. / Creative Commons Referencing adequately done. / Creative Commons Referencing adequately done.
Content
/40 / Content is inaccurate or lacking in completeness. Pictures are not related to written content. / Less than 40% of the content is accurate or complete. Some pictures are supportive, others are not. / Only about 60% of the content is accurate or complete. Pictures are somewhat supportive. / Content is mostly accurate. Most pictures support written content. / Content is accurate. All pictures support written content.
Communication
/20 / Board is lacking in communication. Difficult to follow and does not inform. / Board does not effectively communicate the local environmental case study. Not easy to follow. Not very informative / Board somewhat communicates the local environmental case study. Not easy to follow, but still informative. / Board effectively the local environmental case study. Fairly easy to follow and informative. / Board very effectively communicates the local environmental case study. Easy to follow and informative.
Effort
/20 / Lack of effort is visible. Missing many elements. Information and pictures are incomplete or missing altogether. / Some effort can be seen. Several missing elements. Information and pictures are incomplete. / Effort is visible. A few areas are missing some elements. Information and pictures are basic. / Effort is clearly visible. Information and pictures go well together. / A wow product. Effort is clearly visible. Lots of information and well designed picture.


Worked Story Board (Example of what needs to submitted)

McDonalds the place to make you go MMMMMM! (Available on the Qarbon Qampus Channel )

Directed and acted / Makhpiya Shannacappo
Main story / ―My digital story about becoming fat on fast food‖. This is the first part of my investigation into Fast Food and
possible connections to the global obesity pandemic. This episode sets the scenes about my own personal health
issues and where I got into bad habits of eating fast food. It defines obesity and describes how documentaries and
law suits have increased the exposure on the fast food industry and its targeted marketing at.
Production company / A Qarbon Qampus Production.
Filmed / On location in Second Life
Production Date / October 2013
Key-words / Key Words: Body Mass Index (BMI), Creative Commons, Digital Storytelling, Fat Head, Fast Food, Health,
McDonalds, Obesity, Ronald McDonald, Super Size Me
Film distribution / Creative Commons:
· / Share Alike
· / No Commercial Use
· / No Derivative Works
· / Provide Attribution
Image accreditation / Doug: http://www.flickr.com/photos/caribb/
Peter Nijenhuis http://www.flickr.com/photos/peternijenhuis/
Rautasilta http://www.flickr.com/photos/mediaope/
Uniinnsbruck http://www.flickr.com/photos/uniinnsbruck
Amy http://www.flickr.com/photos/samdogs/
Cerato Xornal http://www.flickr.com/photos/certo/
Percy Tak http://www.flickr.com/photos/meteorry/
Chiva Congelado http://www.flickr.com/photos/chivacongelado/
Jonas Söderström http://www.flickr.com/photos/blindhona/
Harris County Public Library http://www.flickr.com/photos/hcplebranch/
Mandy Jansen http://www.flickr.com/photos/drh/
WishItWas1984 http://www.flickr.com/photos/dukeofcrydee/
Chris http://www.flickr.com/photos/dcmaster/
Ken Colwell http://www.flickr.com/photos/kcolwell/
Delfin Vassallo http://www.flickr.com/photos/40481200@N06/5591750034
MD111 http://www.flickr.com/photos/md111/
Susan Sermoneta http://www.flickr.com/photos/en321/
Philippe Leroyer http://www.flickr.com/photos/philippeleroyer/
Mark Mathosian http://www.flickr.com/photos/markgregory/
Images from posters for Super Size Me and Fat Head are used under Fair Use as there is no alternative license
Music Credits and / Composer: Le Gros Mass
Accreditation / Album: Taste too (2009)
Songs: Fast Food & Plane
Share Alike
No Commercial Use
No Derivative Works
Provide Attribution
http://www.jamendo.com/en/list/a51154/taste-too
Opening Video Credit / http://www.videvo.net/video/film-reel-background-4/222
Licence: Standard Videvo
Additional Notifications / Apologies to my Finnish friends for murdering your fine language
... I love you all!!!
Digital Storytelling – McDonalds that make you go MMMMMM!
Part 1 Finnish Fatballs (parody of Swedish meatballs)
Estimated time 5 minutes (Work on 5 -8 seconds per slide)
Time / Content / Proposed Image to find
(secs)
1-14 / Title and opening credits. / Will do this at the end.
14-21 / Greetings from Lapland my name is Makhpiya Shannacappo. / My Face and a map of Lapland
21-28 / In Finish it sounds like this ―terveisia Lapista nimeni on Makhpiya Shannacappo‖… / Write it out in Finnish!
… but everyone calls me Makhy to make me sound more Finnish! / Me holding a Finnish flag
By birth I am a New World Indian or as we call it a First Nation. / Another shot of me looking
Indian
I was orphaned at an early age and raised by Swedish foster parents who returned back to / Map of Sweden
Sweden when I was in my late teens.
I am proud that my real father was a community leader who hunted and fished in the Northwest / Proud Indian Chief
Territory of Canada.
My Foster father was originally a Sami – those are the indigenous reindeer herders living in / Sami Herder with Reindeer
northern Norway, Sweden and Finland.
Not surprisingly I embarked on an academic career examining the modernisation of traditional / A university building or degree
societies. / certificate
Currently I lecture in Tourism at the University of Lapland at Rovaniemi. / Finland Map
Northern most McDonalds
As a researcher I have travelled the world from Southeast Asia to South America. / McDonalds Golden Arches in
the tropics
What fascinates me is the take-over of the world by corporations. / Coke Cola and McDonalds logos
Time / Content / Proposed Image to find
Is there anywhere in the world you cannot buy a can of Coke Cola or munch on a Mac burger? / Fast food meal on a tray
Being single and having no family I have spent most of my time researching and giving lectures / Me on scales
and paying too little attention to my diet and health.
I have also spent several sabbatical years in the USA at the University of Missouri at St Louis. / Picture of St Louis
So I am really aware about the growing obesity pandemic. In my country we are consuming more / Other big fat People
fast food and getting fat and…
there is even a McDonalds in my own town and it is the most northerly McDonalds in the world… / Tourists at a McDonald with
rubbish around the store
and the first Starbucks opened in Helsinki last year. Did you know the Finns are the largest coffee / Photo of Starbucks in Helsinki
drinkers in the world?
How can indigenous cultures and cuisines survive in the world of McDonalds, KFC‘s and Pizza / Photo of northern most McD
Huts I wonder?
This is why I am now researching the loss of cultural identity under globalisation and its impacts / Photo of a Starbucks
on the tourism industry…
and also admit I have enjoyed a good few Big Macs and cans of Coke in my time. / Me asking a question??
So I have also been thinking about how fast food and McDonald hamburgers and fries have / Seeing a Doctor
affected me?
Earlier this year I visited my doctor for a check-up. I actually go back home to Gottenborg for / Me in an unflattering position for
these annual check-ups and I have had the same doctor since my teens. / my annual check up
I known I am overweight but my long-time doctor friend, was really concerned this time at my / Me being weighed at the
obesity and that I am now pre-diabetic. / doctors
Obesity is defined from your BMI or Body Mass Index. This is calculated from your height and / Formula for BMI
weight.
My BMI is 40 which is classified as Obese Class II (or severely obese). I am 1.71 m in height and / Another photo of fat me
weigh 118 kg.
On each visit my doctor took photos of me. He pulled out his file to show me these and how I / Composite image of my weight
have gained weight since 1975. / gain
Laughing and you can out those groovy haircuts of the 80s and 90‘s / Composite image of my weight
gain
I now need to lose 50 kg (the size of a small person) to not be over-weight. / Image of me and a slight
person
And simply to lose the label of being obese requires a loss of 30 kg that is the weight of my / Image of me and my German
German Shepherd dog! / Shepherd dog
Can I blame the Big Mac for making me fat? I can clearly remember when McDonalds arrived in / Sepia Image of a Canadian
Canada and the first of my many McD meals. / McDonalds ….
Americans are suing the giant multi-nationals for ―making‖ them fat. / McDonalds in the dock or
courtroom
This is partly based on how the company has targeted children in their marketing campaigns. / Children eat Burgers and Fries
In 1979 McDonalds introduced its first Happy Meal which came with a cheap plastic toy. / A photo of a Happy Meal
This was marketing that the breakfast cereal manufactures like Kellogg‘s had earlier pioneered to / Kelloggs breakfast cereal and
sell more of their products. / toys inside
McDonald‘s is now the world‘s largest toy distributor!!! One-fifth of all McD meals include a toy. / McDonald toys
They also introduced a clown called Ronald who encourages kids to nag their parents to take / Introducing Ronald McDonald
them to the nearest McDs but …. / the clown
in Sweden there is no Ronald McDonald to prevent this type of subversive marketing to children / A Banned sign for Ronald the
Clown
The final piece of the marketing to children is the play centre at many McDonalds. / McDonalds Play Centre
Of course McDonalds would argue that often the only safe place to play in poor neighbourhoods is / McDonalds in a scruffy low
the building with the golden arches. / income setting
When people started to file law suits at McDonalds it opened up opportunities for the corporation / Picture of Lawyers
to be publically examined.
In 2004 Morgan Spurlock‘s film ―Super Size Me‖ hit the main cinema screens and was a wakeup / Poster for film Super Size me
call for many people. And even more Americans are consulting their lawyers.
A month of eating nothing but McDonald meals resulted in Morgan gaining more than 11 kg a 13% / Graph of weight gain by Morgan
increase in his body mass. / Spurlock
This controversial documentary got refuted with other films that re-examined fast food such as / Poster for film Fathead
―Fat Head‖ by Tom Naughton.
Eating at McDonalds and other fast food outlets, but limiting the amount of high-sugar sodas and / Graph of weight loss by Tom
high-fat fries Tom lost weight and improved his blood chemistry. / Naughton
McDonalds and other fast food outlets responded introducing more healthy options like salad bars. / Healthy salads at a McDonalds
In my next video I will investigate the McDonalds Empire, its Corporate Social Responsibility using / Me on a board writing
the triple bottom line auditing. / Corporate Social Responsibility
Until then I will say bye or as we say it here in the north ―hei hei!‖ pronounced HAY HAY / Final shot of me saying ―hei hei‖
in a text balloon.
Now provided full credits .. Including people who helped you and if it was filmed on location like in
Second Life. You can provide credits to Creative Commons pictures here.
Your Assignment will not be considered submitted until it is loaded in YouTube under the Qarbon Qampus channel and there are no copy-right infringements. Username is Qarbon Qampus and Pass word is dolphin@123
Each film will be formally marked using the attached Film Rubric. It is important that the films have a proper digitally prepared introduction, narration, music, credits and all material used is free from copy-right restrictions so it is shareable with attribution (but without modification and no commercial rights) and it is published on the Qarbon Qampus YouTube Channel without any notices of ownership disputes. Together with the film students need to prepare a formal digital story board counting 15% of Year Mark as presented in the example provided “McDonalds the place to make you go MMMMMM!” as a guideline. The Digital Film will count 35% of the Year Mark
Category / 10-8 Points / 7 ½-6 Points / 5½-4 Points / 3½-1 Points
1. Purpose of / Establishes a purpose early on and / Establishes a purpose early on and / There are a few lapses in focus, but the / It is difficult to figure out the
maintains focus for most of the / purpose of the