Video Content Strategy
Wednesday 03 July, IAB, Holborn
About
Video content is big and getting bigger. By 2016 it’s anticipated that 86% of consumer web traffic will be video, and 60% of UK companies plan to increase their video budgets in 2013.
With audiences increasingly less likely to watch video advertising online, it’s powerful branded content that gets the most attention, awareness and action. Brands that get it right will plan for and incorporate online video into their marketing mix, and optimize video media for search, social and mobile.
In this session we’ll look at what cutting edge digital video producers are doing and showcase best practice across the digital video industry.
Speakers and panellists
Johnny Webb,Managing Director, Sundog Pictures (former MD of Virgin Media TV and Living TV Group)
Johnny leaves the warm bosom of broadcast with 16 years of experience, from programme and digital commissioning to full on executive management and everything in between, having run Virgin Media TV (latterly known as Living TV Group) and the converged sales house IDS. He is passionate about two screen storytelling to add texture and depth to a narrative whether that's a tweet or a phone application. He says 'Factual is the last genre to have the digital makeover - how can we engage factual audiences more profoundly and go on to give them the tools to explore and share great stories'.
Tania Varga, Business Development at ReelContent, Online Video Brand of Axonn Media
ReelContent is an online video content marketing service that helps businesses with video SEO, web video marketing and corporate video production. We combine professional presenting with sleek production and editing to create tailored video content that gives your website the edge over competitors.
Tom Laidlaw, CEO, Videojug (Tom will be joining us for the panel discussion)
Videojug is a online video tutorial site full of professionally produced “how to” videos. The company bills itself as the “encyclopedia of life” because it offers videos which teach you, step by step, about hobbies, fashion and pets to more serious issues such as money management, parenting and education.
Panel Questions
The panel will discuss the following topics, as well as taking questions from the audience, and from our online audience who are watching live:
- What kind of processes can be put in place to ensure that we focus on users’ needs when developing digital content?
- Do you have any advice for how to develop and maintain a user-centred culture within our teams?
- Is there any danger that by listening to users we stop
Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in video content.
Weds 03 July-9am to approx. 10.30/11.00am
Breakfast is served from 08.45am / Cost
CMA members: £60 + VAT
Non-member: £150 + VAT
Clients: We invite CMA members to bring their clients for free
Where
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn)Map >
View on demand
*New* Each event will now be broadcast online, so those based outside of the London M25 or overseas get to watch the event either live or to view on demand for 7 days afterwards. Once registered viewers watching live can interact on social media with the event, and post questions to the panel on Wavecasts® platform.
Cost: CMA members @ £60 + VAT per personNon-members @ £150 + VAT per agency
NB:You must be based outside of the London M25 or overseas to register
Exact details on how to view content will be emailed once you are registered
All individuals must set up a login account on the Wavecast Platform to watch online
How to book your place
Please fill in thebooking form below and either email or fax back to Gemma Rainer: or 0207 4044167
CMA Digital Breakfast
Weds 03 July – Video
Company:
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Name, job title and email address of all delegates:
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Cost
CMA Members @ £60 + VAT / Non-members @ £150 + VAT, per person inclusive of breakfast
View on demand: CMA members @ £60 + VAT / Non-members @ £150 + VAT per person
NB - You must be based outside of the London M25 or overseas to register
All individuals my set up an individualWavecast account to watch online
Payment by Credit Card
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Post:CMA Ltd, Queens House, 3rd floor, 55-56 Lincoln’s Inn Fields, London, WC2A 3LJ