Urban LeagueEntrepreneurial Assistance Program

Training Program Schedule

2015 Fall Sessions

Workshop Modules
Evening session: 5:30 – 8:00 PM
Saturday sessions: 9 AM – 3:30 PM / Sat / Tues / Wed / Thurs / Guest Speakers
  1. Preparing For Success

  • The Importance of Microbusiness
/ 8-15
  • Are You An Entrepreneur?
/ 8-15
  • Keys to Business Success
/ 8-15
  • Next: Your Action Plan
/ 8-15
2. Researching Your Business Idea / 8/29
  • Where do Business Ideas Come From?
/ 8-15
  • Manufacturing, Service & Retail Businesses
/ 9-17
  • A Look at Your Business Idea
/ 9-17
  • Finding Your Business Niche
/ 9-22
  • Your Customer Profile
/ 9-22 / Doug Mabon - SCORE
  • Beginning the Research Process
/ 9-22
  1. Business Planning

  • The Importance of Planning
/ 9-24
  • Business Goals & Objectives
/ 9-24
  • The NxLeveL Micro-Entrepreneur Business Plan
/ 9-24
  • Contingency Planning
/ 9-24
  1. The Marketing Plan

  • Introduction to the Marketing Plan
/ 9-26
  • The NxLeveL Marketing Plan
/ 9-26
  • Creating Sales Forecasts
/ 9-26
  • Industry Research
/ 9-26 / J. Byrnes - Librarian
  1. Laws, Regulations and Taxes

  • Setting Up Your Business Legally
/ 9-29 / M. Furlano, Esq., LAS
  • Business Laws and Regulations
/ 9-29
  • Contracts and Leases
/ 9-29
  • Intellectual Property
/ 9-29
6. Managing Your Microbusiness
  • Why Management Matters
/ 10-01
  • Managing Time
/ 10-01
  • Managing a Home-Based Business
/ 10-06
  • Managing Business Communication
/ 10-06
  • Managing Your Team
/ 10-06
Workshop Modules
Evening session: 5:30 – 8:00 PM
Saturday sessions: 9 AM – 3:30 PM / Sat / Tues / Wed / Thurs / Guest Speakers
7. Analyzing Your Market
  • Introduction to Marketing
/ 10-8
  • Expanding Your Market Research
/ 10-8
  • Describing Your Product
/ 10-8
  • Market Analysis
/ 10-13
8. Product and Price
  • Overview of Marketing Strategies
/ 10-13
  • Product Strategies
/ 10-13
9. Placement Promotion
  • Placement Strategies
/ TBD
  • Promotional Strategies
/ TBD
  • Promotional Strategies - continued
/ TBD
10. E-Commerce
  • Introduction to the Internet + E-Commerce
/ 10-17 / Darla Indralingam
  • Social Media
/ 10-17 / Elm Street Technology
  • Building or Buying a Website
/ 10-17
  • Customer Service Online
/ 10-17
  • Online Marketing Strategies
/ 10-17
5 (a). Tax Basics
  • Tax Basics
/ 10-20 / Marke Shelton Xclusive Tax Service
11. Selling Success
  • The Art of Selling
/ 10-22
  • Creating Customer Loyalty
/ 10-22
12. Cash Flow Management
  • The Cash Flow Cycle
/ 10-27
  • Cash Flow Projections
/ 10-27
  • Preparing a Cash Flow Projection
/ 10-27
  • Using Cash Flow Projection as a Management Tool
/ 10-29
  • Financial Statements
/ 10-29
Workshop Modules
Evening session: 5:30 – 8:00 PM
Saturday sessions: 9:30 AM – 3:30 PM / Sat / Tues / Wed / Thurs / Guest Speakers
13. Keeping Books and Records
  • Developing a Professional Mindset
/ 11-03
  • Accounting Basics
/ 11-03
  • Accounting Basics – continued
/ 11-03
  • Business Ownership and Tax Forms
/ 11-03
  • Getting Professional Help
/ 11-03
14. Financial Tips and Tools
  • Financing Your Business
/ 11-05
  • Money Sources
/ 11-05
  • Preparing to Seek Financing
/ 11-05 / Daisy R Algarin – City Ec Dev.
  • Understanding Financial Ratios
/ 11-10
  • Credit and Collections
/ 11-10
  • Worksheets and Final Sections of the Business Plan
/ 11-10
15. Bringing it All Together
  • Marketing and Managing the Deal
/ 11-14
  • Overcoming Barriers and Pitfalls
/ 11-14
  • Moving to the Next Level
/ 11-14
16. ADDITIONAL DATES
  • Topics Vary As Needed
/ 11-17 / 11-19 12-03

RPL –Rochester Public Library –Jenn Byrnes

PLE – Prescod Leadership Enterprise, LLC – Nyron Prescod

Attorney – Mike Furlano, LAS

Banker – Mark Wolcott, Key Bank,B. Fair-Brooks, M&T Bank

Accountant – Mike Roth; Marke Shelton

State Farm – Myra Cuff, Mike Callan

GCFCU – Melissa Marquez, President & CEO

PathStone – Kayla Jenkins

SCORE – Doug Mabon

The Urban League’s Entrepreneurial Assistance Program (EAP) is funded in part through grants from NYS Empire State Development, State Farm Insurance and

Women’s Foundation of Genesee Valley

S. Miles, Program Coordinator 585.325.6530 Ext 3066| Last revised: 10/18/2018
265 N. Clinton Ave. Rochester, NY 14605
Entrepreneurial Assistance Program (EAP), Minority & Women Business Development Division