Upper Moreland School District
Planned Course for Business, Computer, & Information Technology
Course: SPORTS & ENTERTAINMENT MARKETING Grade 9-12
National Business Standards and Pennsylvania Standards:
MARKETING:
I. Foundations of Marketing
II. Consumers and their Behavior
III. External Factors
IV. The Marketing Mix
V. Marketing Research
VI. The Marketing Plan
COMPUTATION:
VI. Problem Solving Applications
CAREER DEVELOPMENT:
I. Self Awareness
II. Career Research
III. Workplace Expectations
IV. Career Strategy
V. School to Career Transition
VI. Life Long Learning
COMMUNICATION:
I. Foundations of Communication
II. Societal Communication
III. Workplace Communication
IV. Technological Communication
ISTE Standards: The National Education Technology Standards
1. Creativity and Innovation
2. Communication and Collaboration
3. Research and Information Fluency
4. Critical Thinking, Problem Solving and Decision Making
5. Digital Citizenship
6. Technology Operations and Concepts
Course Description:
The goal of the 9-12 Business, Computer and Integrated Technology program is to provide students with opportunities to become responsible consumers, citizens, workers and business leaders. Utilizing student centered learning and career pathways students will master the knowledge, applications, and attitudes that will benefit them in their personal and professional lives.
This course will help students develop a thorough understanding of the marketing concepts and theories that apply to sports, sporting events, and the entertainment industry. The areas this course will cover include basic marketing, target marketing,
sponsorship, event marketing, promotions, sponsorship proposals, and implementation of sports marketing plans.
Specific and measurable objectives directly related to the academic standards to be achieved by students:
Specific objectives for this course are stated as benchmarks to achieve standards in the 9-12 Scope and Sequence.
Content to be used to reach objectives:
In order to offer a comprehensive, balanced Business Computer and Integrated Technology program students are offered a wide variety of materials at varied levels and interests.
Materials:
· Text: Sports and Entertainment Marketing, 3rd Edition, 2010.Ken Kaser - Clements High School, Sugarland TX - Dotty B. Oelkers
· Supplemental Materials: DVD, hand-outs, articles from various sources, guest speakers.
· Online simulations
· Laser Jet Printer
· Business Computer Lab – Room 800
· Teacher created materials
· Technology (Interactive Whiteboard, Projector, Web-based Resources, Smart Sync classroom management software)
Instructional Activities:
· Modeling
· Guided practice
· Student Centered Activities
· Problem Solving/ Big 6 Inquiry process
· Group Discussions
· Cooperative Learning
· Multimedia presentations
Estimated instructional time to be devoted to achieving objectives:
One Semester (18 weeks, 5 days a week, 47 minutes daily)
Procedure for measurement of student progress on the objective:
A variety of assessments will be used to determine student progress. The Assessment Plan includes the following components:
· Teacher Observations
· Rubric/Checklists
· Participation
· Performance Assessments
· Completion of Simulation/ Project
· Completion of Teacher generated activities
An explanation of how student grades will be determined:
Students will be evaluated in the areas of class work, class participation, and teacher observation. Students are evaluated using a minimum of three formative and a minimum of three summative assessments. Formative assessments include classroom observation, teacher-student conferences, and student work samples. Summative assessments are administered periodically using unit assessments.
UMTSD November 2010