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Updated media relations materials instructions

Below is a compliance approved template for distribution to your local media. If you edit the news release beyond the highlighted fields, additional compliance approval is needed. Contact the Media Relations team for assistance.

Customizing a news release or financial column

  1. Type your name, e-mail address, phone number [and CA/AR Insurance ID #_____ if licensed in California or Arkansas] in the upper-left corner of the release under Contacts.
  2. In all remaining text, personalize ONLY the highlightedfields.
  3. Please choose the appropriate text noted as [OPTIONAL] at the bottom of the column as fits your personal situation. One of the four options MUST BE USED if located at the bottom of the document.
  4. Be sure to remove all highlights and brackets after you’ve updated the fields.
  5. If including an office address ensure address matches your U4 designated branch office address (business cards and letterhead).
  6. Financial Column Instructions
  7. Financial columns are published in a media outlet and are typically prepared for you with a personal perspective. As such, quotes should be a home office resource to avoid quoting yourself. Please contact Media Relations for resource information if it is not already provided in the template.
  8. News Release Instructions
  9. News releases can be used to distribute information or generate story ideas for a reporter. If using a news release template in this manner, insert your name in the quote.

Instructions for distribution to your local media

* Building relationships with your local media can be beneficial. Please note that while news releases MAY generate coverage for you, journalists are under no obligation to use this information.

  1. To distribute, copy and paste the text of the news release into the body of an email. You can then send to a specific individual (a business editor, news director, community calendar editor) or email box (, ) at your outlet of choice. It is recommended that you send releases individually if sending to multiple outlets. Do not send releases as email attachments.
  2. If you would like to include a photo, include a notation that a photo is available upon request.
  3. If including a short introductory note in your email, separate it fully from the news release or column.
  4. Remember to not include this first page of instructions when distributing but include everything else including your contact information, disclosures and the compliance number (if applicable).

Questions?

For assistance or questions, contact Media Relations at

Associated PressState Abbreviations * Not Abbreviated:

Ala., Alaska*, Ariz., Ark., Calif., Colo., Conn., Del., D.C., Fla., Ga., Hawaii*, Idaho*, Ill., Ind., Iowa*, Kan., Ky., La., Maine*, Md., Mass., Mich., Minn., Miss., Mo., Mont., Neb., Nev., N.H., N.J., N.M., N.Y. , N.C., N.D., Ohio*, Okla., Ore., Pa., R.I., S.C., S.D., Tenn., Texas*, Utah*, Vt., Va., Wash., W. Va., Wis., Wyo.

NEWS RELEASE

Contacts:

FirstName LastName, E-mailAddress, PhoneNumber

Neighborhood/or community name improvement completed by volunteers with Thrivent Financial and Habitat for Humanity

CITY, State Abbreviation (Month Date, Year) – Thrivent members, community volunteers, and Thrivent representatives (Insert Names) came together on date at the home site on address/street name to (Insert the type of repair).

This event was made possible by Thrivent andHabitat office Namethrough a unique partnership program called Thrivent Builds Repairs, which helps homeowners upgrade their home and neighborhood.

“This program provides us with more options to serve our community,” said FR First Name Last Name a title with Thrivent. “Upgrading existing homes not only makes the homes safer and more efficient, it also cultivates community pride.”

Thrivent Builds Repairsempowers Thrivent members and other volunteers to upgrade existing homes through projects like installing accessibility ramps, exterior painting, weatherization, porch repair or light landscaping. The program is part of an ongoing partnership between Thrivent Financial and Habitat for Humanity. From the national partnership’s inception in 2005, Thrivent and its members have now built or repaired over 4,800 homes in the US. In addition, over 1,200 international and domestic home building trips have been completed by Thrivent members and other volunteers.

The partnership between Thriventand Habitat for Humanity brings the financial, volunteer and advocacy resources of Thrivent together with the affordable housing construction leadership of hundreds of local Habitat for Humanity offices. Together, they provide the opportunity for families to improve their housing situation alongside Thrivent members and other generous volunteers.

“The Thrivent and Habitat partnershipis helpingHabitat office name increase the number of families served in our community by helping home owners stay in their homes,” said Habitat Spokesperson Name, Title. “We are so grateful for Thrivent’s support of our efforts to buildand repair homes in partnership with families in need of decent and affordable housing.”

To learn more, visit

OPTIONAL: Photos available upon request

About [Habitat Affiliate Name]

[Affiliate Boilerplate]

About Thrivent and Habitat for Humanity

Thrivent has been a national partner of Habitat for Humanity since 2005. The partnership is designed to involve Thrivent members and other volunteers to improve communities by working alongside families in need of a decent place to live all across the U.S. and around the world. Together with its volunteers, Thrivent has constructed and repaired more than 4,800 homes in the U.S. and has sent over 1,200 build teams around the world. Thrivent remains the largest non-governmental supporter of Habitat for Humanity International. For more information, visit ThriventBuilds.com.

About Thrivent
Thrivent is a financial services organization that helps Christians be wise with money and live generously. As a membership organization, it offers its more than 2.3 million members a broad range of products, services and guidance from financial representatives nationwide. For more than a century it has helped members make wise money choices that reflect their values while providing them opportunities to demonstrate their generosity where they live, work and worship. For more information, visit Thrivent.com/why. You can also find us on Facebook and Twitter.

Contacts:

[Affiliate name]

[Contact person]

[Contact information]