[BT1][D2]

Executive Summary

The University of Kansas Gerontology Program - Vintage Lecture Series will strive to bridge the gap between the learning community and the aging population.

Objectives

Task: To create a learning environment conducive to all age groups and to enable the aging population to continue being life-long learners.

Purpose:

  • The Vintage Lecture Series will serve to bridge the gap between the aging population and the collegiate population, as well as serve as a resource to all generations seeking to learn side by side.
  • To allow students from all across Kansas to come to Vintage Park to learn about aging in a long term care setting.
  • Toallow student interns from various disciplines -- from nutrition to kinesiology to marketing -- to solve problems collectively.
  • To allow retired professors living in a long term care community to create their own learning environment.

Execution: The Vintage Lecture Series will run between the months of October and April to align with the school year. The series will feature a different educational topic each month as it pertains to the study of gerontology, social gerontology, the aging process, disease and illness, grief and coping, or any other subject not specifically mentioned that may relate to persons of retirement age.

Description of Series

The Vintage Park Lecture Series will provide life-long learners with educational opportunities to expand their knowledge base regardless of age. The series will enable all generations to experience education side-by-side on various topics regarding aging.

Company Ownership/Legal Entity

Vintage Park at Tonganoxie in conjunction with The University of Kansas Gerontology program hold all exclusivity and rights in regards to name, brand, curriculum, and schedule of this lecture series. All material presented within lectures featured within this series are the intellectual property of their presenter.

Location

The Vintage Lecture Series will be conducted across multiple sites.

Locations hosting the lecture series will include:

  • Vintage Park at Tonganoxie
  • The Piper Assisted Living
  • Country Place Assisted Living in Basehor
  • University of Kansas

Schedule and Curriculum

  • March 31stApril 7th 2017 – Vintage Park at Tonganoxie – Open House
  • Vintage Park at Tonganoxie will host an open house featuring speakers and key individuals involved in long term care and aging around the state of Kansas.
  • August 2017 – School Year Kick-Off
  • An introduction to education in aging
  • Intergenerational learning
  • September 2017 – Older adults participating in research
  • October 2017 –Memory Care Across the Life Span
  • How our memory grows and changes as we age
  • How aging effects our memory
  • How to reduce memory loss in aging
  • November 2017 – Aging Veterans: Retirement as a Korean and Vietnam Vet
  • Identifying the population
  • Challenges this populations has faced that previous generations did not
  • How will this population age and retire differently than those from previous generations
  • December 2017 – How Baby Boomers Changed Aging – Flex Retirement for a post career population
  • How are Baby Boomers different from their parents
  • What are the wants and needs of this population that differ from other generations
  • How does this generation see retirement compared to their parents

Schedule and Curriculum Continued

  • January 2018 – Grief & Coping as we Age
  • Coping with the death of a loved one: Skills and Resources
  • Facing your own mortality with aging
  • Hospice and Comfort Care
  • February 2018 – Culture Abroad: A discussion on the culture behind the Korean Olympic Games
  • How other cultures view aging
  • Staying active as we age
  • Sports and aging
  • March 2018 – Purposeful Aging – Taking control of your retirement years
  • How do we plan our aging process
  • Looking towards are future
  • Milestones in aging and retirement
  • April 2018 – Financial Planning in Retirement
  • Financial independence in retirement
  • 401Ks and Roth IRAs
  • Long Term Care Insurance

Lecturers and Presenters

  • Home Health and Hospice Partners
  • Encompass
  • Kindred
  • Vitas
  • Educational Partners
  • University of Kansas
  • Johnson County Community College
  • Kansas City Kansas Community College
  • State Partners
  • Kansas Department for Aging and Disability Services
  • Secretary on Aging
  • Professionals in the gerontology and aging-studies discplinediscipline
  • Administrators
  • Dieticians
  • Social Workers
  • Nurses

Marketing

The Vintage Lecture series will be marketed via a multi-level approach with a primary focus aimed at on-campus students across various university and community college campuses. The target audience may include, but is not limited to the following[BT3][D4].

Target Audience

  • Students of:
  • Nursing
  • CNA, CMA, LPN, RN
  • Dietetics
  • CDM, RD
  • Kinesiology
  • Administrators in Training
  • Social Work
  • LBSW, LMSW
  • Finance
  • Human Resources
  • Psychology
  • Sociology
  • Communication Studies
  • Physical Therapy
  • Audiology

MMarket Analysis

Our goal is to target young professionals and to give them exposure to the long term care industry. The target age group for participation is 1all ages8-34 and 59.5-99[BT5][D6][D7]. Our plan of approach is to speak on campus to students of the majors listed previously in order to gain their interest in beginning a career in long term care. In looking at our market of younger generation students and professionals, the majority of them seek careers in acute or post-acute care settings. Our major obstacle will be creating an appeal for the long term care industry as a career path and encouraging them towards the study of gerontology.

Advertising and Promotion

Advertising will consist of advertising in on-campus media outlets such as the newspaper and radio stations. Ads will target students seeking a career in the healthcare industry. Supplemental advertising will consist of on campus flyers, appearances, in class mentions, and one on one interaction with students.

Strategy and Implementation

Directors and marketing personnel will work with on campus professionals and students to ensure distribution of information regarding the lecture series. Coordinating personnel will communicate with professors of various disciplines to ensure wide dissemination of material. Vintage Park will coordinate with the Department of Gerontology program to generate interest in both the lecture series and the study of gerontology through the department at the universityprogram.

University of Kansas gerontology program - January 20171

[BT1]I didn’t include, but you may want to consider including the contact information for the gerontology program. Also, I included the KU logo as well if you would like to include…you can use either one, both or neither!

[D2]Lets do the KU logo on top. And also, can you add the programs contact info or pass along to me exactly what information? I think that it would be very important for it to be on there.

[BT3]Did you want to include community members as well. The Osher institute, for example, caters to the adult learner!

[D4]I was not aware of some of these. Would love to add those!

[BT5]What is the rationale with having targeted age groups? Wouldn’t it be anyone potentially interested in the aging adults?

[D6]

[D7]I agree.