United Supermarkets Professor of Marketing

ROBERT E. McDONALD

Area of Marketing, MS42101

RawlsCollege of Business

TexasTechUniversity

Lubbock, TX79409-2101

806-834-1175 (Office)

806-786-7836 (Cell)

806-834-2199 (Fax)

EDUCATION

Doctor of Philosophy, Business Administrationin Marketing

University of Connecticut, 2002

Master of Business Administration

University of Houston, 1985

Master of Civil Engineering

University of Houston, 1981

Bachelor of ScienceCivil Engineering

Columbia University, 1976

ACADEMIC APPOINTMENTS

Texas Tech University, Rawls College of Business, Lubbock, TX

United Supermarkets Professor of Marketing, 2007 – Present

Coordinator, Area of Marketing, Spring 2010 – Fall 2013

Professor of Marketing, 2015 – Present

Associate Professor of Marketing, 2007 – 2015

Assistant Professor of Marketing, 2001 – 2007

University College of Southeast Norway, Hønefoss, Norway

Visiting Professor, Summer 2016

University of New York in Prague, Prague, Czech Republic

Visiting Professor, Summer, 2011, 2012, 2013

University of Queensland, St. Lucia, Brisbane, Australia

Visiting Professor, January – June 2009

University of Connecticut, School of Business, Storrs, CT

Instructor, 1997 – 1999

Research Assistant, 1996, 2000

HONORS AND AWARDS

Teaching

Double T College: Inaugural Series
Non-credit lecture series offered by Texas Tech
Featuring eight top Tech professors from across the University
Certificate of Global Leadership for the 21st Century, 2017
Texas Tech University Service Learning Faculty Fellow Mentor 2006/07; 2009/10; 2010/2011; 2014/2015; 2015/2016
Global Vision Award for International Studies, 2011, 2012, 2103
Texas Tech Chancellor’s Council Distinguished Teaching Award, 2007
Highest award for teaching at Texas Tech
Sole recipient in 2007
Received this award in my first year of eligibility
Marketing Management Association Hormel Teaching Excellence Award 2007
Marketing Management Association Hormel Meritorious Teaching Award 2006
Texas Tech President’s Excellence in Teaching Award, 2005
Inducted into the TexasTechUniversityTeachingAcademy, Fall 2004
“Best Faculty Member,” named most often in surveys of graduating students since 2001, from among more than one thousand faculty members. (TTU Institutional Research)
Fellow, Wakonse-South Conference on College Teaching, 2002, 2008, 2012
Fellow, American Association for Higher Education, Summer 2003
Nominated, Outstanding Doctoral Student Teacher, University of Connecticut (University-Wide), Fall 2000
Department of Marketing Doctoral Student Teaching Award, University of Connecticut, 1998

Research

Sterik Group Best Paper Award, 4th International Consumer Brand Relationships Conference, Porto, Portugal, 2015
Research Grant with John Masselli, Texas Tech University, $10,000, “Mission-Based Metrics to Measure Nonprofit Performance,” 2014
Research Grant with Vishag Badrinarayanan and Sreedhar Madhavaram, Texas State University, $2,000, “Implications of Knowledge Grafting for Marketing Strategy,” 2014
Research Grant, with Abhishek Dwivedi, Lester Johnson and Jay Weerawardena, Charles Sturt University, Melbourne Australia, 2013, Au $18,000
Reviewer of the Year 2013, Journal of Marketing Theory and Practice
Research Grant, with Ronald Mitchell, “Competence Retention,” 2009
Faculty Development Leave, 2009
RawlsCollege of Business Research Grant, Summer 2008
Rawls College of Business Research Grant, Summer 2007
Teaching, Learning, and Technology Center Faculty Incentive Grant, $10,000 for development of an academic journal. Co-Principal Investigator with Mario Beruvides, Texas Tech, 2007.
Best Paper, Emerging Business and Technology Track, Winter Educators Conference, Orlando, FL 2003
Research Grant, with Debra Laverie, “Volunteer Identity,”Texas Tech, 2002
Dissertation Research Grant, University of Connecticut, 2001
Outstanding Scholar Fellowship, University of Connecticut, 1996-1999

Other

Beta Gamma Sigma Business Honor Society, University of Connecticut, 2000
American Marketing Association-Sheth Foundation Doctoral Consortium Fellow, 2000
Society for Marketing Advances Doctoral Consortium Fellow, 1999
Tau Beta Pi Engineering Honor Society, University of Houston, 1981

RESEARCH

Refereed Journal Publications

Topaloglu, Omer, Robert E. McDonald, and Shelby D. Hunt (Forthcoming), “The Theoretical Foundations of Nonprofit Competition: A Resource-Advantage Theory Approach.” Accepted by Journal of Nonprofit & Public Sector Marketing.

Dwivedi, Abhishek, Lester W. Johnson, and Robert E. McDonald (2016), “Celebrity Endorsements, Self-Brand Connection and Relationship Quality,” International Journal of Advertising, 35(3), 486-503.

Dwivedi, Abhishek, Lester Johnson, and Robert E. McDonald (2015), “Celebrity Endorsement, Self-Brand Connection and Consumer-Based Brand Equity,” Journal of Product and Brand Management, 24(5), 449-461.

McDonald, Robert E., Jay Weerawardena, Sreedhar Madhavaram, and Gillian Sullivan Mort (2015), “From ‘Virtuous’ to ‘Pragmatic’ Pursuit of Social Mission: A Sustainability-Based Typology of Nonprofit Organizations and Corresponding Strategies,” Management Research Review, 38(9), 970-991.

McDonald, Robert E. and Joseph M. Derby (2015), “Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes,” Marketing Education Review, 25(1), 21-25.

Dwivedi, Abhishek, Robert E. McDonald, and Lester W. Johnson (2014), “The Impact of Endorser’s Credibility on Consumer Self-Brand Connection and Brand Evaluation,” Journal of Brand Management, 21(6), 559-578.

Levin, Michael A., Robert E. McDonald, and James B. Wilcox (2013), “An Analysis of Managers’ Resource Allocation Dilemma in a Fixed Capacity Situation,” Journal of Marketing Theory and Practice, 21 (3), 331 – 339.

Hansen, Jared, Robert E. McDonald, and Ronald K. Mitchell (2013), “Competence Resource Specialization, Causal Ambiguity, and the Creation and Decay of Competitiveness: The Role of Marketing Strategy in New Product Performance and Shareholder Value,” Journal of the Academy of Marketing Science, 41 (3), 300 – 319.

Madhavaram, Sreedhar and Robert E. McDonald (2010), “Knowledge-based Sales Management Strategy and the Grafting Metaphor: Implications for Theory and Practice,” Industrial Marketing Management, 39 (7), 1078 – 1087.

Weerawardena, Jay, Robert E. McDonald, and Gillian Sullivan-Mort (2010) “Sustainability of Nonprofit Organizations: An Empirical Investigation,” Journal of World Business, 45 (4), 346 – 356.

Levin, Michael A. and Robert E. McDonald (2009), “The Value of Competition: Competitive Balance as a Predictor of Attendance in Spectator Sports,” International Journal of Sports Marketing and Sponsorship, 11 (1), 7 – 24. (Lead Article)

Laverie, Debra A., Sreedhar Madhavaram and Robert E. McDonald (2009), “Developing a Learning Orientation: The Role of Team-Based Active Learning,” Marketing Education Review, 18 (3), 37 – 51.

Beruvides, Mario G., Robert E. McDonald, Kirk R. St. Amant, Ean-Harn Ng, Cheng-Chu Chiu-Weiand Nicole St. Germaine-Madison (2008), “Trans-Disciplinary Knowledge Sharing of the Scholarship of Teaching and Learning: A Review of the Current State of the Art,” Professional Studies Review, 4 (1), 12 – 26.

McDonald, Robert E., Tillmann Wagner and Michael Minor (2008), “Cheers! A Means-End Chain Study of College Student Choice of Bars,” Annals of Leisure Research, 11 (3-4), 386 – 403.

Moore, Melissa, Robert M. Mooreand Robert E. McDonald (2008), “Student Characteristics and Expectations of University Classes: A Free Elicitation Approach,” College Student Journal, 42 (March), 82 – 89.

McDonald, Robert E. (2007), “An Investigation of Innovation in Non-Profit Organizations: The Role of Organizational Mission,” Nonprofit and Voluntary Sector Quarterly, 36 (June), 256 – 281.

McDonald, Robert E. and Sreedhar Madhavaram (2007), “What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation,” Marketing Management Journal, 17 (1), 178 – 190.

McDonald, Robert E. and Sreedhar Madhavaram (2007), “Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms,” Marketing Management Journal, 17 (1), 95 – 111.

Laverie, Debra A. and Robert E. McDonald (2007), “Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency,” Journal of Macromarketing, 27 (3), 274 – 288.

McDonald, Robert E. (2006), “Use of Videotaped Role Play Exercises in Large Sales Classes,” Journal for Advancement of Marketing Education, 8 (Summer), 32 – 37.

Levin, Michael A. and Robert E. McDonald (2006), “R-A Theory as a Post-Chicago Argument for Legal Coopetition,” Marketing Management Journal, 16 (2), 1 – 12. (Lead Article)

Madhavaram, Sreedhar, Vishag Badrinarayanan and Robert E. McDonald (2005), “IMC and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions,” Journal of Advertising, 34 (4), 69 – 80.

Musunuru, Naveen, Eduardo Segarra, W.L. Harman, R. E. McDonald, and S.J. Maas (2005), “Economic Impacts of Seasonal Weather Information in Dryland Grain Sorghum Production,” Southwestern Journal of Economics, VII (1), 78 – 95.

McDonald, Robert E. and Narasimhan Srinivasan (2004), “Technological Innovations in Hospitals: What Kind of Competitive Advantage Does Adoption Lead to?” International Journal of Technology Management, 28 (1), 103 – 117.

Refereed Academic Presentations and Conference Proceedings

McDonald, Robert E. (2017), “Patterns of Competition in Emerging Industries: Lessons Learned from the Early Automobile Industry,” Society for Marketing Advances Annual Conference, Louisville, KY.

Barnwell, Robert, Michael Levin, Paula Dootson, Robert E. McDonald, Mark J. Pelletier, Kevin Shanahan (2017), “The Ten Commandments – The Thou Shalt Not’s of Marketing,” Society for Marketing Advances Annual Conference, Louisville, KY.

Hansen, Jared and Robert E. McDonald (2017), “The Marketing Concept, Dynamic Capabilities, and Firm Stock Performance,” American Marketing Association Winter Conference, Orlando, FL.

Madhavaram, Sreedhar, Vishag Badrinarayanan and Robert E. McDonald (2017), “Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance?” American Marketing Association Winter Conference, Orlando, FL.

Hansen, Jared, Robert E. McDonald, and Ronald K. Mitchell (2016), “From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy,” Academy of Marketing Science, Orlando, FL.

Dwivedi, Abhishek, Lester W. Johnson, and Robert E. McDonald (2015), “Examining the Effects of Celebrity Endorsements on Brand Equity and Self-Brand Connection,” 4th Annual Consumer Brand Relationships Conference, Porto, Portugal. WINNER OF STETIK GROUP BEST PAPER AWARD

An, Jiyoon and Robert E. McDonald (2015), “From Technology Fragmentation to Consumer Segmentation: The Evolutionary Shift from Technology-Driven Goods to Marketing-Driven Service Competition in the High-Tech Industry,” American Marketing Association Summer Educators Conference, Chicago, IL.

Topaloglu, Omer and Robert E. McDonald (2014), “Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach,” Association of Marketing Theory and Practice, Hilton Head, SC.

Hansen, Jared and Robert E. McDonald (2013), “Corporate Social Responsibility: The Role of Perceived Motivation Legitimacy on Value Creation,” American Marketing Association Summer Educators Conference, Boston, MA

McDonald, Robert E., Jay Weerawardena, Sreedhar Madhavaram, and Gillian Sullivan Mort (2010), “A Sustainability Typology for Nonprofit Organizations: An Inherent Challenges and Normative Strategies,” American Marketing Association Winter Educators Conference, New Orleans, LA.

Madhavaram, Sreedhar, Vishag Badrinarayanan, and Robert E. McDonald (2010), “The Implications of Knowledge Grafting for Marketing Strategy,” Accepted for AMA Winter Educators Conference, New Orleans, LA.

Levin, Michael and Robert E. McDonald (2009), “Price as AN element instead of THE element of antitrust policy: The argument for customer value as the focus of antitrust policy,” American Marketing Association Summer Educators Conference, Chicago, IL.

Bicen, Pelin and Robert E. McDonald (2008), “New Product Creativity and Performance: An Absorptive Capacity Explanation,” Institute for the Study of Business Markets Academic Conference, San Diego, CA.

Madhavaram, Sreedhar, Vishag Badrinarayanan, Robert E. McDonald (2008), “Exploring Product Grafting as an Innovation Option,” Institute for the Study of Business Markets Academic Conference, San Diego, CA.

Madison, Nicole M., Mario G. Beruvides, Robert McDonald, Ean-Harn Ng, Cheng-Chu Chiu Wei (2008), “Academus: Addressing Knowledge Sharing in Higher-Education,” IEEE International Professional Communication Conference, Montreal, Quebec, Canada

McDonald, Robert E. and Tillmann Wagner (2008), “Cheers! A Means-End-Chain Analysis of College Students’ Bar-Choice Motivation,” American Marketing Association Winter Educators Conference, Austin, TX.

Madhavaram, Sreedhar and Robert E. McDonald (2006), “Metaphors and Sales Management: Introducing Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy,” Academy of Marketing Science Annual Conference, San Antonio, TX.

Levin, Michael and Robert E. McDonald (2006), “R-A Theory as a Post-Chicago Argument for Legal Coopetition: The Role of Imperfect Information in Alliances,” American Marketing Association Winter Educators Conference, St. Petersburg, FL.

McDonald, Robert E. and Morgan Mercer (2005), “Service Learning: An Application in an MBA Business-to-Business Marketing Course,” American Marketing Association, Summer Educators Conference, San Francisco, CA.

Madhavaram, Sreedhar and Robert E. McDonald (2004), “Knowledge Grafting: Acquiring Knowledge Through Hiring; An Application in Sales,” American Marketing Association Winter Educators Conference 2004, Scottsdale, AZ.

McDonald, Robert E., and Narasimhan Srinivasan (2004), “Innovation and Knowledge-Based Strategy: A Knowledge Conversion Model of Organizational Innovativeness,” Texas Marketing Faculty Colloquium, at TexasChristianUniversity, Fort Worth, TX.

Musunuru, Naveen, Eduardo Segarra, S.J. Maas, R.E. McDonald, and W.L. Harmann, (2004), “Potential Economic Benefits of Adjusting Cotton Dryland Practices Based on Seasonal Rainfall Expectations,” Beltwide Cotton Conference, San Antonio TX.

McDonald, Robert E. and Narasimhan Srinivasan (2003), “A Classification of Technological Innovations in Hospitals,” American Marketing Association Winter Educators Conference 2003, Orlando, FL. (Best Paper Award, Emerging Business and Technology Track.)

McDonald, Robert E. and Narasimhan Srinivasan (2002), “Technological Innovations in Hospitals,” International Conference on Marketing of Technology Oriented Products and Services in the Global Environment, Bangalore, India.

McDonald, Robert (2001), “The Role of Organizational Mission and Commitment to Excellence in the Innovation Process in a Non-Profit Motivated Organization,” presented at the Academy of Marketing Science Annual Conference, San Diego, CA.

McDonald, Robert and Narasimhan Srinivasan (2000), “Knowledge Entrepreneurship,” presented at the Society for Marketing Advances Annual Conference, Orlando, FL.

McDonald, Robert (2000), "Problem Framing Effects on Market Entry/Exit Decision Making," presented at the American Marketing Association Winter Educators Conference, San Antonio, TX.

McDonald, Robert (1999), "Prior Knowledge: An Antecedent to Market Orientation," presented at the Society for Marketing Advances Annual Conference, Atlanta, GA.

Special Session Presentations Academic Conferences

McDonald, Robert E., Mary Ann Raymond and Michael Levin (2017), What to Expect as You Begin Your Career, Society for Marketing Advance Doctoral Consortium, Louisville, KY.

McDonald, Robert E., Linda Mullen, Lukas Forbes and Erin Gillespie (2017), Panel Discussion: Strategies to Create a Successful Sales Program, Society for Marketing Advances Annual Conference, Louisville, KY.

McDonald, Robert E., Charles Martin, Rajendran Murthy, Stephanie Nobel, Omar Woodham (2017), Panel Discussion: Demystifyingthe Tenure and Promotion Process, Society for Marketing Advances Annual Conference, Louisville, KY.

Gillian Sullivan Mort, Shelby D. Hunt, and Robert E. McDonald (2010), The Role of Marketing in Creating Social Value and Enhancing Societal Welfare, American Marketing Association, Boston, MA. (Organized special session.)

Petroshuis, Susan, Robert E. McDonald and Danny Arnold (2010), Valuable Publishing Tips, Marketing Management Association Spring Conference, Chicago, IL.

McDonald, Robert E. and Don Roy (2008), Identifying and Defining Teaching Excellence, Marketing Management Association Spring Conference, Chicago, IL.

McDonald, Robert E (2007), Service Learning, Early Professors’ Consortium, Marketing Management Association Fall Conference, St. Louis, MO.

McDonald, Robert E., Catherine Duran and Morgan Mercer (2007), Service Learning, Marketing Management Association Spring Conference, Chicago, IL.

Other Presentations

McDonald, Robert E. (2007), Marketing Architectural Services, American Institute of Architects, Lubbock Chapter

TEACHING

Summary

4,300 graduate and undergraduate students taught;weighted evaluation, 4.75
Texas Tech University Teaching Academy, Executive Council 2005-2008
Texas Tech University Service Learning Faculty Fellow Mentor 2006/07; 2009/10; 2010/2011; 2014/2015; 2015/2016
Developed Sales Emphasis at Rawls College of Business
Developed Personal Selling Course at Rawls College of Business
Developed MBA short courses in Personal Selling and Nonprofit Marketing
Faculty-led Study Abroad
Prague, Czech Republic 2011, 2012, 2013 (MBA)
Hønefoss, Norway 2016

Classes Taught

Texas Tech University

Course / Sections / Students / Evaluations
/ Personal Selling / 21 / 16 – 35 / 4.58 – 5.00
/ Sales Management / 33 / 15 – 171 / 4.46 – 5.00
/ Introduction to Marketing / 2 / 103 – 130 / 4.66 – 4.76
/ Business-to-Business Marketing (MBA) / 4 / 15 – 28 / 4.48 – 4.86
/ Marketing Foundations (MBA) / 1 / 13 / 4.67
/ Marketing Promotions / 3 / 27-84 / 4.67 – 4.73
/ Marketing Concepts & Strategies (MBA) / 12 / 10-45 / NA
/ Operations Management (MBA) / 2 / 32-38 / NA
/ Marketing of Arts & Entertainment (MBA Seminar) / 1 / 12 / NA
/ International Sales & Marketing for Business Professionals (MBA) / 1 / 10 / NA
/ International Marketing / 1 / 45 / NA
University of Connecticut
Course / Sections / Students / Student
/ Introduction to Marketing / 5 / 39 - 41 / 8.9 – 9.7
/ Consumer Behavior / 1 / 13 / 9.1
Internships
Marketing Internship Supervisor, Texas Tech University
Undergraduate, 2007 – 2013; up to 28 students per summer
MBA, 2010 – 2012
Other Teaching
Rawls College of Business, Texas Tech University School of Banking, “Marketing, Competition, & Banking,” 2010, 2011, 2012, 2013, 2014, 2105, 2016
Guest Lecturer

College-wide Doctoral Practicum, “Service Learning,” 2016
Advisor to Rawls Business Leadership team project, Spring 2016
Introduction to Business, 2011 – 2013, 3 – 4 times per semester; 200-250 students per section
College-wide Doctoral Practicum, “Engaging Students,” 2011, 2012
Marketing Doctoral Seminar, Theory Building, Research Presentation, 2011, 2013, 2014, 2015, 2016 (Spring and Fall)
Management Doctoral Seminar, Rawls College of Business, “Teaching Tips,” 2010
Doctoral Seminar, College of Human Sciences, TTU, Faculty Mentoring, February 3, 2010
Rawls College of Business Doctoral Practicum, Texas Tech University, “Reviewing for Top Journals,” FA 2009
Doctoral Seminar, La Trobe University, “How to Review for Top Marketing Journals,” June 11, 2009
Marketing 6500, Marketing Theory Honors Seminar, University of Queensland, “Brand Equity Strategy & Integrated Marketing Communication,” April 21, 2009
Marketing 7502, Strategic Marketing Management (MBA), University of Queensland, “IMC & Brand Equity,” April 20 and 23, 2009
Colloquium in Teaching Psychology,TexasTechUniversity, May 30, 2008
Family Business MBA Course, RawlsCollege of Business,TexasTechUniversity, March 26, 2008
Rawls College of Business Doctoral Practicum, Texas Tech University “Teaching Tips: A Primer for First Time Teachers,” FA 2004, 2005, 2006
Landscape Architecture, Urban Design, Texas Tech University. October 19, 2006
Introduction to Business, IS 1300,TexasTechUniversity, “What is Marketing?” 2 sections each semester, approximately 400 students per section: SP 2002; FA 2002; SP 2003

Doctoral Dissertation Committees

John Statzer, Marketing 2017, Chair

Internal Marketing: Recruiting Volunteer Labor by Nonprofit Organizations

Carmen Alamo, Agricultural Economics, 2011

Research on Implications of Agricultural Product Differentiation: Coffee

Ean-Harn NG, Industrial Engineering, 2010

In Search or Rate of Return: The Case of External and Internal Interim Investment in Solving Multiple Rate of Return

Cheng-Chu Chiu-Wei, Industrial Engineering, 2010

Economics of Cost of Quality for Green Manufacturing-Life-Cycle Assessment Approach

Faith Fugate, Area of Accounting, 2009

Do US University Students have an Over-developed Sense of Current Self-Worth?

Ravi Jillapalli, Area of Marketing, 2008

Professional Brand Advocacy

Michael Levin, Area of Marketing, 2008

Strategic Orientation, Organizational Structure, and the Management of Market Knowledge

Bo Xu, Area of ISQS, 2006

Volunteers’ Participative Behaviors in Open Source Software Development

David Cavazos, Area of Management, 2005

Organizations and the State: An Interactive View

Sreedhar Madhavaram, Area of Marketing, 2005

The Customization of Complex Market Offerings in Marketing Research Firms

Naveen Musunuru, Agricultural Economics, 2003

Potential Economic Benefit of Adjusting Dryland Cropping Practices Based on Seasonal Rainfall Expectations

Master’s Thesis Committees

Tyler Banken, Master of Landscape Architecture, 2013

Multi-Disciplinary Master’s Committees

Andrew Durham, Spring 2006, Chair, Portfolio Committee
Luis Moreno, Spring 2006, Portfolio Committee
Tony Song, Spring 2003, Chair, Comprehensive Examination Committee
Zane Bradshaw, Spring 2002, Chair, Comprehensive Examination Committee
Jason Creppon, Spring 2002, Comprehensive Examination Committee

Independent Studies Supervised

Undergraduate student: International Marketing, Summer 2017
Doctoral student: Research
MBA student: Mission-Based Metrics in Nonprofit Hospitals, Summer 2014
Undergraduate student: promotions, Summer 2014
Nine undergraduate students: Even Planning, Spring 2013 (Service Learning)
Doctoral student: alliances, Fall 2010
Doctoral student: social alliances, Summer 2010
Undergraduate student: promotional plan for academic program in Natural History and Humanities, Spring 2008 (Service Learning)
Doctoral student: marketing alliances, Fall 2007
Undergraduate student: business plan development, Fall 2007
Doctoral student: social alliances, Summer 2007
Five undergraduate students: brand identity strategy for Technical Communication (English), Spring 2007 (Service Learning)
Doctoral student: agency theory and corporate philanthropy, Summer 2006
Undergraduate student: college student entertainment choices, Summer 2006
Doctoral student: word of mouth effects in business to business marketing in Taiwan. Spring 2006
Three MBA students: entrepreneurship, Spring 2006.
Undergraduate student: international marketing, Spring 2005
Doctoral student: sports marketing, Summer 2004
MBA student: role of face and favor on word of mouth in Taiwanese business purchasing, Summer 2004
Doctoral student: branding. Summer 2003
Two MBA students: branding and corporate image/brand image interaction. Summer 2003
Doctoral student: business-to-business marketing, Summer 2002
Three MBA students, sponsorship, Summer 2002
MBA student: marketing internship, Lubbock Symphony Orchestra, Spring 2002
Undergraduate student: nonprofit fundraising, Fall 2001

SERVICE