SIHL

Page1Press information Sihl 09/2013 SIHL New online Presence

PRESS INFORMATION

Sihl 09/2013
SIHL Online-Presence

All new Sihl web presence

Strengthened focus on customer needs

A complete revamp of the Sihl website makes locating the appropriate media so much simpler for both customer and potential - Including a better overview and initiative user guides focusing on the needs of the visitor: new routes, a showroom, as well as many other helpful additional functions intensify communication between Sihl and the user.

Düren, 14th October 2013 –With the motto „The surface makes the difference” Sihl supports its unbeatable Know-How in high quality functional coatings of various materials with the re-designed online presence. Sihl present themselves as partner specialising in bringing top quality coating solutions: „Sihl The Coating Company“ described as a company providing a wide range of innovative products to serve a variety of applications and industries – from photo papers to large format media, packaging material and anti-counterfeit labels to hot-stamping foils for industrial application. The fresh modern design of the website is not only an eye-catcher but it also allows the easier search of information through detailed search methods, giving appropriate selection of media / materials for a wide range of printing methods. The user is presented with a clear, unambiguous list of possible applications. The well connected foundations of the new website look like this:

  • Business Categories -leads the user to usual market applications and directs themquickly to the correct product. This route is of particular interest to visitors who are looking for products from different business sections.
  • Products - all trusted,familiar Sihl products can be found using the „Media Finder“ or by viewing the full range of products under „Assortment“: where all media is organised in a clearly defined list.
  • Info Centre- holds all relevant product information: including product datasheets, individual chosen product catalogues, press releases, as well as our full archive of Sprint magazines.
  • Showroom- invites you to browse through application suggestions and inspiration for original and artistic use of Sihl products.
  • The search on the homepage gets you to the desired information quicker.

The new design of the website is thought to persuade any visitor on their first visit! It is not only visually attractive but it also has a high valuable content: highlighting the brand image of “Sihl The Coating Company”anew and offering users – whether professional or amateur –a quick and easy navigation to the appropriate media: All helpfulandimportant information are to hand as well as practical application/use tips.

Direct link between Product and production

In the overview, under Business Category Sihl present all the products associated with the application chosen. Moving the cursor over the corresponding image and a short description will appear, explaining what we have to offer in this sector. Click on one of these images and you will land on the appropriate page giving more detailed information about relevant products.Icons shown along the bottom of the individual business categories link to product applications: each of the icons shown links directly to a product list with the appropriate media for that particular application. Alongside the well-known large format GA products now there are also a wide range of attractive alternative medias on offer, for example tear resistant paper/ film combined media for conventional and digital printing.

Three ways to correct product

Under „Products“ and its subsidiary pages users are offered three ways to find all information about Sihl media, including a complete overview of products and a PDF tool which allows you to pick an individual product range: Making product selection possible via Assortment, the Media-Finder or by search. The first product selection possibility via Assortment works by choosing one after the other the product group, the product category and finally the product family. Alternatively you can pick a product in Media-Finder - which gives the most specific search results: This too has been updated and allows combinations of even more search criteria. Choose the desired application, properties, printer, width or printing method and a list of recommended products fitting you specifications will appear.Once a product is selected the description page looks like this:

  • Product details: product description and advantages.
  • Standard formats: standard size availability of this product, widths & lengths
  • Physical Properties: surface weights, thickness, colour range and other technical specifications, which were previously only available on the datasheet.
  • Compatibility lists: list of printers on which we have tried and tested this particular media, including our print results.
  • Downloads: product datasheets can be downloaded in the form of a pdf file. Certain products will also have useful application instructions available.

In addition to this, using the product name or number is the most direct search. This too is possible under Product and will give the quickest, most direct route to the appropriate product.

The Info centre

In the new Info Centre we provide all information and press releases, for free download. Included is news, all editions of the Sprint magazine, all available ICC profiles, printer settings and information of all trade shows and events within the company, with all the press releases and images. Here digital versions of the current Sprintedition can be found, simply click on the front cover and download the PDF. As well as the current edition all previous editions can be found and can, can be downloaded in the same way.

Showroom – inspiration to creation

The Showroom is the highlight of the new website: Sihl products are shown by application possibilities. Here actual case studies can be found and success stories from customers and artists, which give a glimpse of how our products can be used. Read, learn and let yourself be inspired by the diversity of our products.

The new website is online, under the familiar link Not only does Sihl provide top class media with outstanding print results, but they also prove herewith that customer care is a number one priority: after all that’s what „ Sihl – The Coating Company“ stand for.

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About Sihl The Coating Company

Sihl The Coating Company is a leading provider of high quality market optimised coatings, offering individual application solutions on request and dedicated to professional, friendly customer service. Manufacturing is supported by many years of technical Know-How; strict quality controls ensure reliability and an on-going commitment to product development and innovation. Sihl’s aim is to offer customers the best solution for individual requirements.

Sihl manufacture products to serve a large variety of applications – ranging from photo papers and large format media to packaging materials and tamper-proof labels to hot stamping foils for industrial use.

Sihl manufacture solely in Europe, in accordance with all ecological, judicial, social and Occupational Health and Safety standards. Sihl is a member of the Italian Diatec Group, together specialising in coated films, fabrics, and papers to specific application requirements.

Further information can be found at

Press contact:

Sihl GmbH, Janine Bülten, Tel: +49 (0) 2421 597-306, e-mail: